USA West

San Bruno, CA Selbert Perkins Design collaborated with the San Mateo County Community College District and Skyline College to develop a new brand identity for the College. The new logo, which visualizes ocean waves, sun rays, and a unifying horizon line, differentiates Skyline College in the San Mateo County, CA education market, builds regional brand awareness, celebrates the diverse culture of the College, and establishes a powerful vision for the future.

San Bruno, CA Selbert Perkins Design collaborated with the San Mateo County Community College District and Skyline College to develop a new brand identity for the College. The new logo, which visualizes ocean waves, sun rays, and a unifying horizon line, differentiates Skyline College in the San Mateo County, CA education market, builds regional brand awareness, celebrates the diverse culture of the College, and establishes a powerful vision for the future.

Anaheim, CA CtrCity is the heart of Anaheim, where trend meets tradition. SPD created the varied identities and signs for the Promenade, Broadway Arms, Harbor Lofts, and Carnegie Plaza, as well as the district wide signs, maps, and micro transit system graphics for this eclectic urban district.

South Gate, CA SPD, collaborating with Primestor and Nadel Architects developed the branded signage & wayfinding for azalea Regional Shopping Center in the city of South Gate, CA. The comprehensive system, includes signage and wayfinding, digital billboards, parking, tenant guidelines, entitlement packages, LEED exhibits, and facade treatment design for the 37-tenant entertainment destination. Retail Brochure

Los Angeles, CA SPD, collaborating with Taubman and architects Neumann Smith and Fuksas, developed the branded identity and signage & wayfinding master plan for The Beverly Center in Los Angeles, CA. The comprehensive system, which includes logo design, exterior and interior signage and wayfinding, digital billboards, parking, tenant guidelines, facade treatments, and streetscape amenities, enhances the experience for all visitors to this iconic Los Angeles retail and entertainment destination. SPD Greatest Hits Branding Brochure Retail ...

Las Vegas, NV SPD collaborated with the City of Las Vegas to revitalize East Fremont Street between Las Vegas Boulevard and 8th Street into a lively music and entertainment district. Inspired by 1950s Las Vegas and “Googie” style, SPD created a vibrant entry gateway to welcome visitors to the new Fremont East District. Neon sculptures including a 30-foot tall martini glass, showgirl, and glittering stiletto line the median while interpretive pavement medallions describe notable dates ...

Redondo Beach, CA SPD created the vintage inspired logo and brand communications plan for the historic 1898 building and pier at Redondo Beach CA. The varied visual elements tell stories of the pier’s history and reflect the vibrant waterfront environment.

Los Angeles, CA SPD, in collaboration with Gruen Associates and Metro, designed a comprehensive wayfinding system for Union Station in Los Angeles. The key elements of the system include wall-mounted LED signs for the arrival/departure information for both Amtrak and Metrolink lines, a large interactive pylon with four touchscreens to help travelers with trip planning, as well as identity pylons around the perimeter of Union Station. SPD Greatest Hits Branding Brochure Parking Brochure Placemaking Brochure

Los Angeles, CA Collaborating with LA City, community leaders, artists, cultural consultants, and developers, SPD created the brand standards for this mixed-use residential development located in the heart of El Pueblo, the historic core of Los Angeles. A rich palette of colors, textures, and stories of Mexican heritage is woven throughout this landmark destination creating a unique sense of place and a dynamic experience for all visitors.

Los Angeles, CA The Motor Cities National Heritage Area celebrates the people, places, and innovations of the American automobile industry. The brand identity, landmarks, website, and exhibits throughout Michigan capture the legacy and impact of America’s passion for the automobile.

Palm Desert, CA SPD created the comprehensive brand master plan for this successful hotel, casino, and spa. The logo reflects the dramatic architecture at the hotel’s port-cochere. Additional elements include the design of all exterior and interior graphics and wayfinding systems for all hotel destinations, including digital exterior signs, interactive kiosks, casino, restaurants, and in-room amenities.

Costa Mesa, CA The whimsical logo for Knife Pleat expresses the innovative, elegant, and entertaining culinary experience at this popular and critically acclaimed California restaurant. Created by culinary innovators, Tony Esnault and Yassmin Sarmadi, the restaurant has become an iconic center for a diverse audience.

City Creek Center Salt Lake City, Utah City Creek Center is one of the largest and most successful mixed-use projects in the USA. Collaborating with a diverse team including owners, architects, landscape architects, lighting and water feature designers, SPD created the logo, lighted gateway monuments, signage and wayfinding, storytelling exhibits, tenant standards, and coordinated the comprehensive public art program. Inspired by the historic creek that flowed through the site in the 1800s, the resulting branded ...

Santa Monica, CA SPD collaborates with the City of Santa Monica on a variety of civic design and vehicle, pedestrian, bicycle, and metro first/last mile wayfinding projects. Each project integrates static and digital signage and heads-up mapping, to create a sustainable citywide branded system of signs, maps, and lighting. SPD Greatest Hits Arts & Culture Brochure Civic Brochure Placemaking Brochure Public Art Brochure

Los Angeles, California The Sunset Media Center is an inspiring art-filled commercial office center in the heart of the Hollywood Media District. SPD collaborated with Kilroy Realty and Gensler to develop the brand identity, signage and wayfinding, parking, and placemaking elements to provide a dynamic exterior and interior experience for all visitors. Branding Brochure Corporate Brochure Parking Brochure

Boston, MA Scampo – “to escape” – is an award-winning culinary destination located in the Boston’s historic Charles Street jail. The name, logo, menus, colors, and eclectic branded environments include whimsical references to escapees, escape routes, and engaging comic book art from the 30’s and 40’s, all reflecting the vivid personality of legendary chef, Lydia Shire.

Costa Mesa, CA The whimsical logo for Knife Pleat expresses the innovative, elegant, and entertaining culinary experience at this popular and critically acclaimed California restaurant. Created by culinary innovators, Tony Esnault and Yassmin Sarmadi, the restaurant has become an iconic center for a diverse audience.

Palm Desert, CA SPD created the comprehensive brand master plan for this successful hotel, casino, and spa. The logo reflects the dramatic architecture at the hotel’s port-cochere. Additional elements include the design of all exterior and interior graphics and wayfinding systems for all hotel destinations, including digital exterior signs, interactive kiosks, casino, restaurants, and in-room amenities.

The iconic LAX Gateway has become an icon of the LA experience. Conceived and designed by Selbert Perkins Design in collaboration with the LAX Beautification Team, the landmark gateway features a ring of fifteen illuminated 100′ color-changing columns. The gateway was developed to welcome the world to Los Angeles and as a landmark, represents the energy, diversity, excitement, and unity of LA. Selbert Perkins Design celebrates 20 years of collaboration with Los Angeles World Airports ...

Los Angeles, CA With community leaders, artists, designers, and architects, SPD created the brand standards for this mixed-use residential development located in the heart of El Pueblo, the historic core of Los Angeles. A rich palette of colors, textures, and stories of Mexican heritage is woven throughout this landmark destination, creating a unique sense of place and a dynamic experience for all visitors. Read our recent story on this project design process …

Los Angeles, CA The Motor Cities National Heritage Area celebrates the people, places, and innovations of the American automobile industry. The brand identity, landmarks, website, and exhibits throughout Michigan capture the legacy and impact of America’s passion for the automobile.

Los Angeles, CA SPD created the logo for the Grammy Museum, the iconic center of the music industry. The logo anchors the museum façade, and is applied to a wide range of communications materials, merchandise and exhibits.

Arlington, Concord, Lexington and Lincoln, MA More than 200 significant places lie along the 15-mile Battle Road Byway, tracing the historic pathways of the Revolutionary War through four historic towns and the Minute Man National Historical Park. A distinctive new logo system, sign program, content-rich website, and exhibition graphics inform, educate, and guide visitors through the picturesque and historic New England landscape.

Kailua, HI Collaborating with community leaders, SPD created the new name, logo, website, welcoming gateways, street furniture, exhibits, and merchandise for Historic Kailua Village. The new brand reflects the rich history of Kailua and has successfully rejuvenated the image of this village, restoring civic pride and energizing the local economy.

Gemological Institute of America Carlsbad, CA The GIA brand is known and respected worldwide. SPD created the GIA logo and all branded communications for more than 2 decades, establishing the GIA brand as the global leader in the gemological industry.

Pomona, CA SPD collaborated with CPP to develop a new brand identity and college seal to reflect the university’s history, mission, and vision for the future. The new identity integrates the letter “C” within an octagon to reflect the eight colleges of the university and the core elements of polytechnic education.

Atlanta, Georgia SPD collaborated with the Coca Cola Company to develop the environmental communications master plan for the World of Coca Cola Museum. SPD created the main facade and identity tower, an internally illuminated sculpture of a LED Coke bottle on ice, as well as all interior and exterior signage and wayfinding. The master plan successfully establishes the site as a landmark, a museum, a cultural touchstone, and a marketing tool that celebrates the iconic ...

Los Angeles, California The Wilshire Grand is LA’s newest landmark and the tallest building in California. The mixed-use site features a 350 room Intercontinental Hotel, conference facilities, restaurants, roof top bar, pool, and spa. SPD collaborated with AC Martin Partners, Hanjin International Corporation, and Standard Vision to create the signage and wayfinding master plan, including a dynamic digital roof top sign and revenue generating displays. SPD Greatest Hits Hospitality Brochure Corporate Brochure Placemaking Brochure

Century City, CA Collaborating with Westfield, SPD developed and implemented the comprehensive branded signage and wayfinding system for this premier retail destination. Static and dynamic signs and monuments complement the sleek architectural elements and reinforce the interactive experiences of LA’s most visited retail center. SPD Greatest Hits Mixed Use-Retail Brochure Retail Brochure Parking Brochure Placemaking Brochure

Salt Lake City, UT SPD was the signage and wayfinding designer with SCI Architects to design a Graphics / Branding / Wayfinding Signage Master Plan for the Vivint SmartHome Arena Renovation. The Arena serves as a multipurpose event center facility and is the home for the NBA’s Utah Jazz. The signage & wayfinding components included the dynamic displays, locker rooms, retail, food & beverage identities, VIP suite identities, and all code-required signs. The designs reinforce ...

Los Angeles, CA The Ronald Tutor Campus Center is at the ‘heart’ of the USC campus. As the university’s ‘town hall,’ the 200,000 sf center provides conference areas, admission center and theater, alumni association offices, student union, offices for student programs and organizations, lounges, entertainment facilities, dining, and retail all integrated around a dramatic open air plaza and food court. The comprehensive wayfinding system includes new identity and direction signs, directories, and murals. It also ...

Salt Lake City, UT SPD developed a comprehensive interior and exterior signage and wayfinding master plan for the University of Utah Health Sciences Campus, and the University of Utah Hospital and Clinics, which includes more than 50 facilities such as hospitals, clinics, and healthcare offices. The multi-modal signage system integrates vehicle and pedestrian movement, access from off-campus, special events, visiting groups, emergency services, deliveries and security, as well as special transportation and access needs for ...

San Diego, CA SPD developed a comprehensive signage and wayfinding master plan for UC San Diego, North Torrey Pines Living & Learning Neighborhood Project (Sixth College); a mixed-use development located at the southwest edge of the main campus that includes housing, academic space, retail and below-grade parking. SPD Greatest Hits Education Brochure Placemaking Brochure

Los Angeles, CA SPD, in collaboration with Gruen Associates and Metro, designed a comprehensive wayfinding system for Union Station in Los Angeles. The key elements of the system include wall-mounted LED signs for the arrival/departure information for both Amtrak and Metrolink lines, a large interactive pylon with four touchscreens to help travelers with trip planning, as well as identity pylons around the perimeter of Union Station. SPD Greatest Hits Branding Brochure Parking Brochure Placemaking Brochure

Bellevue, WA SPD developed the signage and wayfinding master plan for this landmark $400 million mixed-use center in Bellevue WA, including offices, 180,000 sf of retail and restaurants, two 30 story luxury condominium towers, conference areas, spa/fitness center, business center, and boutique hotel. SPD Greatest Hits Retail Brochure Placemaking Brochure Mixed Use-Retail Brochure

Tarzana, CA SPD collaborated with Herman Coliver Locus Architects to create the signage, wayfinding, donor recognition system, and art master plan for Temple Judea, in Tarzana, CA. SPD integrated a pattern of Hebrew letters developed by the architects, and applied the pattern to a wide a range of branded elements throughout the site, creating an inspiring setting for contemplation and community connection. SPD Greatest Hits Placemaking Brochure Arts & Culture Brochure

Los Angeles, California The Sunset Media Center is an inspiring art-filled commercial office center in the heart of the Hollywood Media District. SPD collaborated with Kilroy Realty and Gensler to develop the brand identity, signage and wayfinding, parking, and placemaking elements to provide a dynamic exterior and interior experience for all visitors.

Redondo Beach, CA SPD created the vintage inspired logo and brand communications plan for the historic 1898 building and pier at Redondo Beach CA. The varied visual elements tell stories of the pier’s history and reflect the vibrant waterfront environment. SPD Greatest Hits Branding Brochure Entertainment Brochure Sports Brochure Hospitality Brochure Retail Brochure Corporate Brochure Parking Brochure Healthcare Brochure Education Brochure Placemaking Brochure Civic Brochure Aviation Brochure Arts & Culture Brochure Mixed Use-Retail Brochure

San Pedro, CA The Port of Los Angeles Waterfront Promenade is a redevelopment project encompassing the Port of Los Angeles’ previously neglected waterfront. This project is a significant enhancement to the appearance and function of the Port’s authentic working waterfront. Master plan elements include historical and informational interpretive signs, pedestrian, vehicular and bike path signage system extending to a parkway as well as vehicular signage and a banner system implemented along the Promenade to promote ...

West Hollywood, CA Combining the spirit of Old Hollywood and Contemporary Hollywood, Selbert Perkins Design collaborated with AECOM, Combined Properties, Inc. and Martin Brudnizki Design Studio to create the signage and wayfinding for the eclectic hotel and adjacent upscale residences, as well as all amenities including the Wolfgang Puck restaurant. In collaboration with the Visit West Hollywood, SPD also authored the digital billboard codes to create a dynamic facade integrating a digital light show and ...

West Hollywood, CA The Pacific Design Center, designed by Cesar Pelli, is the premier designer showcase in Los Angeles. SPD created the interior and exterior signage and wayfinding system, featuring monumental 30’ sculptures of a chair and lamp, to reflect the home furnishings industry and dramatically reinforce the landmark status of the buildings. The unique and instantly recognizable sculptures reinforce the dramatic structures and attract visitors worldwide. SPD Greatest Hits Retail Brochure Corporate Brochure Placemaking ...

Los Angeles, CA Selbert Perkins Design developed a comprehensive signage system at Los Angeles’ Metro’s Harbor Gateway Transit Center and for two Harbor Transitway Stations. The comprehensive, unified, and branded system was designed to replace the existing signage and wayfinding elements at each location. The new signage and wayfinding program improves the user experience, enhances the general public’s awareness of Metro services, and meets all current and future needs of the Harbor Gateway Transit Center. ...

Los Angeles, CA SPD, in collaboration with the Los Angeles County Metropolitan Transportation Authority updated signage and wayfinding at 22 Metro A Line Stations and the Metro C Line Willowbrook/Rosa Parks Station (including entrances, plazas, concourses, and platforms for each station) in support of the Integrated Signage Updates Project. The scope of work includes the preparation of design and production document packages and fabrication and installation cost estimates for signage, wayfinding, digital displays, and other ...

Las Vegas, NV SPD developed a comprehensive dynamic signage and wayfinding system that encompasses the interior and exterior of the Terminal 3 McCarran International Airport, as well as roadways and a new parking garage. The sign system was designed with several dynamic sign components throughout the terminal for up-to-the minute terminal information and “infotainment”. SPD Greatest Hits Aviation Brochure Transportation Brochure

Los Angeles, CA After months of careful collaboration with community leaders, revised visual identity and brand standards were developed. Selbert Perkins created a bright new color palette and system of icons for the Marina-wide sign system, all inspired by the colors of the sea and sky. As a cost-effective measure, the aging and dated existing signage and wayfinding structures were retrofitted and refaced, and existing entrance signs were refreshed and repainted. An annual banner program ...

Las Vegas, NV Selbert Perkins Design collaborated with the City of Las Vegas and YESCO on an iconic new gateway. This epic structure integrates both traditional lighting and state of the art LED bulbs for a dynamic entry experience into the historic downtown SPD Greatest Hits Placemaking Brochure Civic Brochure Public Art

Lancaster, California SPD collaborated with Kaiser Permanente, exit, and Taylor architects to create the master plan for the Total Health Environment 1.0, and the Hospital of the Future. The popular new center integrates gardens, storytelling sculptures, and play areas to provide a meaningful new community resource for the city. Unique sculptures and murals reflect the stories of healthy transformation and create calm and reflective environments for patients and residents. SPD Greatest Hits Placemaking Brochure Arts ...

Menlo Park, California Hotel Nia is an innovative contemporary hotel in Silicon Valley. The signage and wayfinding elements integrate whimsical symbols to identify and direct to hotel amenities, including rooms, parking, pool, restaurants, and conference areas. SPD Greatest Hits Hospitality Brochure

Doha, Qatar Selbert Perkins Design created the exterior and interior signage and wayfinding system for the 350-acre Hamad Medical Corporation (HMC) campus in Doha, Qatar. The branded signage and wayfinding system includes 22,000 signs and standardizes nomenclature, establishes a new room number program, and unifies all sites and buildings while complementing the various architectural styles. Elements include gateway/monument signs, vehicular and pedestrian circulation, directories and parking identification, as well as an interactive/digital secondary wayfinding system ...

Las Vegas, NV SPD collaborated with the City of Las Vegas to revitalize East Fremont Street between Las Vegas Boulevard and 8th Street into a lively music and entertainment district. Inspired by 1950s Las Vegas and “Googie” style, SPD created a vibrant entry gateway to welcome visitors to the new Fremont East District. Neon sculptures including a 30-foot tall martini glass, showgirl, and glittering stiletto line the median while interpretive pavement medallions describe notable dates ...

Los Angeles, California Located in the Willowbrook Community of Los Angeles, and spearheaded by the County of Los Angeles, Earvin “Magic” Johnson Park renovations include amenities such as a premier event center and upgraded recreational areas that serve over 250,000 members of the community. Selbert Perkins Design collaborated with AHBE/MIG to develop a vibrant wayfinding and exhibit master plan that enhances the natural environment as well as educates visitors on the local agriculture and new ...

Sacramento, California Selbert Perkins Design collaborated with Gwathmey Siegal Architects to create a comprehensive signage and wayfinding program as part of the renovation of Crocker Art Museum in Sacramento, CA. The leading arts institution in the Sacramento Valley, the museum features exhibition galleries, a 260-seat auditorium, a double-height reception hall, offices, a store, and a café. SPD’s dynamic system – including donor recognition, identification, and wayfinding signage – facilitates circulation and enhances the visitor experience ...

Las Vegas, NV The Cosmopolitan Hotel overlooks the Strip at the heart of the City Center resort in Las Vegas. SPD created all signage and wayfinding standards for the luxury, 6.6 million sf, 2,995 room center, including the casino, upscale shopping, 18 restaurants, spa, lounges, bars, three pools, and artists-in-residence. SPD Greatest Hits Hospitality Brochure Placemaking Brochure

Santa Monica, CA Colorado Center is a premier urban creative office complex and home to media, advertising, and entertainment companies. SPD created the new identity and color-coded signage and wayfinding master plan to unify the six office buildings, three-level garage, and enhance the outdoor courtyard experience. SPD Greatest Hits Corporate Brochure Parking Brochure Placemaking Brochure

Santa Monica, CA SPD collaborates with the City of Santa Monica on a variety of civic design and vehicle, pedestrian, bicycle, and metro first/last mile wayfinding projects. Each project integrates static and digital signage and heads-up mapping, to create a sustainable citywide branded system of signs, maps, and lighting. SPD Greatest Hits Placemaking Brochure Civic Brochure

Long Beach, CA SPD designed the City of Long Beach citywide pedestrian and vehicle wayfinding program, including gateways, parking, coastal access, and digital communications. The new city and neighborhood gateways integrate the Long Beach Brand and can be customized by each neighborhood to celebrate the diversity of the city. Pedestrian signs include heads-up maps, and new digital signs will provide information and revenue generation opportunities. SPD Greatest Hits Placemaking Brochure Civic Brochure

Lancaster, CA SPD collaborated with the City of Lancaster to research, plan, design, and implement a new logo and brand for Lancaster CA. The new brand repositions Lancaster as a vibrant community at the center of innovation, technology, and nature. The logo represents the California poppy, the CA state flower, and celebrates the Lancaster poppy reserve. The research process included hundreds of community interviews, and electronic surveys that received thousands of responses to guide the ...

Anaheim, CA SPD designed and implemented the branded citywide vehicle, pedestrian, parking, and paratransit wayfinding systems for the City of Anaheim, CTR City, and Resort Districts, as well as the branding for residential and museum properties. The new sustainable systems feature solar powered signs and digital connectivity throughout the city. SPD Greatest Hits Placemaking Brochure Civic Brochure

Las Vegas, NV Aria Casino • Aria Convention Center • Cirque du Soleil Elvis Theater • Aria Retail & Restaurants • City Center Employee Parking One of the largest sustainable communities in the world, City Center showcases the harmony between upscale hospitality and green design. SPD created the signage and wayfinding master plan for this dramatic and successful mixed-use destination in the heart of Las Vegas. The system links all site destinations including hotels, casinos, ...

Los Angeles, CA SPD, collaborating with Taubman and architects Neumann Smith and Fuksas, developed the branded identity and signage & wayfinding master plan for The Beverly Center in Los Angeles, CA. The comprehensive system, which includes logo design, exterior and interior signage and wayfinding, digital billboards, parking, tenant guidelines, facade treatments, and streetscape amenities, enhances the experience for all visitors to this iconic Los Angeles retail and entertainment destination. SPD Greatest Hits Branding Brochure Retail ...

ARTIC (Anaheim Regional Transportation Intermodal Center) Anaheim, CA SPD developed a comprehensive exterior and interior signage and wayfinding system for the Anaheim Regional Transportation Intermodal Center. ARTIC is a platinum LEED-certified iconic transportation hub for train, bus, taxi, and light rail, where people seamlessly move between multi-modal transit services to reach Southern California activity centers and business districts. Transportation Brochure

City Creek Center Salt Lake City, Utah City Creek Center is one of the largest and most successful mixed-use projects in the USA. Collaborating with a diverse team including owners, architects, landscape architects, lighting and water feature designers, SPD created the logo, lighted gateway monuments, signage and wayfinding, storytelling exhibits, tenant standards, and coordinated the comprehensive public art program. Inspired by the historic creek that flowed through the site in the 1800s, the resulting branded ...