BrandingEducationLogo Design

Skyline College Brand

San Bruno, CA Selbert Perkins Design collaborated with the San Mateo County Community College District and Skyline College to develop a new brand identity for the College. The new logo, which visualizes ocean waves, sun rays, and a unifying horizon line, differentiates Skyline College in the San Mateo County, CA education market, builds regional brand awareness, celebrates the diverse culture of the College, and establishes a powerful vision for the future.
BrandingLogo DesignResidential

The Eddystone

Detroit, MI Located in the heart of District Detroit, the Eddystone is a redevelopment of the historic Eddystone Hotel built in 1924. SPD worked closely with Olympia Development and Kraemer Architects to design the logo and branding for this iconic building as well as a complete exterior and interior environmental graphics and wayfinding system. The system integrates nods to the past including stair murals at every landing that celebrates the history of Detroit and encourage ...
BrandingLogo DesignMixed-Use & Retail

The Beverly Center

Los Angeles, CA SPD, collaborating with Taubman and architects Neumann Smith and Fuksas, developed the branded identity and signage & wayfinding master plan for The Beverly Center in Los Angeles, CA. The comprehensive system, which includes logo design, exterior and interior signage and wayfinding, digital billboards, parking, tenant guidelines, facade treatments, and streetscape amenities, enhances the experience for all visitors to this iconic Los Angeles retail and entertainment destination. SPD Greatest Hits Branding Brochure Retail ...
BrandingCivicLogo Design

Fourth Street Live!

Louisville, Kentucky The new logo, monuments, and signage and wayfinding system for Fourth Street Live! transformed downtown Louisville into an exciting new entertainment destination. The Live! brand has been extended to many other cities in the USA, rejuvenating downtowns, and serving as the development catalyst for billions of dollars in new construction. SPD also collaborated closely with the Cordish Companies to create the brands and exterior identity signage for the food and beverage destinations throughout ...
BrandingCivicLogo Design

Fremont East District

Las Vegas, NV SPD collaborated with the City of Las Vegas to revitalize East Fremont Street between Las Vegas Boulevard and 8th Street into a lively music and entertainment district. Inspired by 1950s Las Vegas and “Googie” style, SPD created a vibrant entry gateway to welcome visitors to the new Fremont East District. Neon sculptures including a 30-foot tall martini glass, showgirl, and glittering stiletto line the median while interpretive pavement medallions describe notable dates ...
BrandingInternationalLogo Design

Kuntsevo Plaza

Moscow, Russia Selbert Perkins Design, in collaboration with the Jerde Partnership and ENKA TC, LLC., created the branded signage and wayfinding master plan for Kuntsevo Plaza in Moscow, Russia. The master plan positions Kuntsevo as a landmark destination reflecting Moscow’s rich history, diversity, and culture. It includes logo and brand standards; multimedia sales tools; and dual language exterior, interior and parking signage and wayfinding. SPD Greatest Hits Branding Brochure Placemaking Brochure Mixed Use-Retail Brochure
BrandingInternationalLogo Design

One City

Shenzhen, China Collaborating with 5+Design and Shenzhen Vanke Yantian Group, SPD developed the branded communications system to identify and integrate all site and building components of this mixed-use development. In addition, SPD designed the dramatic art elements both inside and outside the complex. SPD Greatest Hits Branding Brochure Retail Brochure Placemaking Brochure Mixed Use-Retail Brochure
BrandingLogo DesignSports & Entertainment

Texas Live!

Arlington, Texas In the heart of the sports & entertainment district in Arlington, SPD collaborated with the Cordish Companies and Texas Rangers to design the complete exterior & interior signage & wayfinding for the Texas Live! Located in between Globe Life Field and AT&T Stadium, Texas Live! is the place to tailgate before a Rangers or Cowboys game. SPD designed the six 80 ft LED towers that line the main entrance to Globe Life Field, ...
BrandingLogo DesignMixed-Use & Retail

Redondo Landing on the Pier

Redondo Beach, CA SPD created the vintage inspired logo and brand communications plan for the historic 1898 building and pier at Redondo Beach CA. The varied visual elements tell stories of the pier’s history and reflect the vibrant waterfront environment.
BrandingLogo DesignTransportation

Los Angeles Union Station

Los Angeles, CA SPD, in collaboration with Gruen Associates and Metro, designed a comprehensive wayfinding system for Union Station in Los Angeles. The key elements of the system include wall-mounted LED signs for the arrival/departure information for both Amtrak and Metrolink lines, a large interactive pylon with four touchscreens to help travelers with trip planning, as well as identity pylons around the perimeter of Union Station. SPD Greatest Hits Branding Brochure Parking Brochure Placemaking Brochure
BrandingCivicLogo Design

La Plaza Village

Los Angeles, CA Collaborating with LA City, community leaders, artists, cultural consultants, and developers, SPD created the brand standards for this mixed-use residential development located in the heart of El Pueblo, the historic core of Los Angeles. A rich palette of colors, textures, and stories of Mexican heritage is woven throughout this landmark destination creating a unique sense of place and a dynamic experience for all visitors.
BrandingLogo DesignMixed-Use & Retail

Waterside District – Branding

Norfolk, VA Waterside District in Norfolk, VA, is a $40 million overhaul and rebranding of Norfolk’s iconic Waterside Festival Marketplace. Selbert Perkins Design created the new branding and environmental graphic design for the marketplace, including an iconic rooftop sign that can be seen throughout the city, exterior & interior murals, amenities, and branded tenant signage for all of the food & beverage tenants. SPD Greatest Hits Branding Brochure Mixed Use-Retail Brochure Retail Brochure Placemaking Brochure
BrandingLogo DesignResidential

One Light Luxury Apartments

Kansas City, MO Selbert Perkins Design provided planning and design services to The Cordish Companies to create a comprehensive interior & exterior sign program for the One Light residential tower. One Light was the first newly constructed high-rise apartment building in downtown Kansas City in over 50 years and rises 25 stories at the corner of 13th and Walnut Streets in the heart of downtown Kansas City’s Power & Light District. Its central location puts ...
BrandingCivicLogo Design

Motor Cities National Heritage Area

Los Angeles, CA The Motor Cities National Heritage Area celebrates the people, places, and innovations of the American automobile industry. The brand identity, landmarks, website, and exhibits throughout Michigan capture the legacy and impact of America’s passion for the automobile.
BrandingHospitalityLogo Design

Morongo Casino, Resort, and Spa

Palm Desert, CA SPD created the comprehensive brand master plan for this successful hotel, casino, and spa. The logo reflects the dramatic architecture at the hotel’s port-cochere. Additional elements include the design of all exterior and interior graphics and wayfinding systems for all hotel destinations, including digital exterior signs, interactive kiosks, casino, restaurants, and in-room amenities.
BrandingLogo DesignMixed-Use & Retail

Roasting Plant

New York, NY SPD developed the Identity and Branding communication program for Roasting Plant, an innovative coffee roaster and retailer with multiple locations in the USA. The name and logo express their iconic and patented ‘Javabot’ roasting process and is applied to all print and digital media, equipment, menus, packaging, apparel, merchandise, storytelling murals, and signage to create a truly ‘experiential’ branded retail environment.
BrandingLogo DesignMixed-Use & Retail

Tradesman Coffee Shop and Lounge

Boston, MA SPD created the new visual identity and brand collateral for Tradesman Coffee Shop and Lounge, located in the Hilton Hotel, in Boston’s financial district. The imagery references the unique character of Boston and integrates artifacts of world travel and cuisine. Branding Brochure
BrandingLogo DesignRestaurants

Knife Pleat

Costa Mesa, CA The whimsical logo for Knife Pleat expresses the innovative, elegant, and entertaining culinary experience at this popular and critically acclaimed California restaurant. Created by culinary innovators, Tony Esnault and Yassmin Sarmadi, the restaurant has become an iconic center for a diverse audience.
BrandingLogo DesignMixed-Use & Retail

City Creek Center

City Creek Center Salt Lake City, Utah City Creek Center is one of the largest and most successful mixed-use projects in the USA. Collaborating with a diverse team including owners, architects, landscape architects, lighting and water feature designers, SPD created the logo, lighted gateway monuments, signage and wayfinding, storytelling exhibits, tenant standards, and coordinated the comprehensive public art program. Inspired by the historic creek that flowed through the site in the 1800s, the resulting branded ...
BrandingCommercialLogo Design

Sunset Media Center

Los Angeles, California The Sunset Media Center is an inspiring art-filled commercial office center in the heart of the Hollywood Media District. SPD collaborated with Kilroy Realty and Gensler to develop the brand identity, signage and wayfinding, parking, and placemaking elements to provide a dynamic exterior and interior experience for all visitors. Branding Brochure Corporate Brochure Parking Brochure
BrandingLogo DesignMixed-Use & Retail

Ballpark Village

Ballpark Village St. Louis, MO SPD collaborated with the Cordish Company and the St. Louis Cardinals to create Ballpark Village, a dynamic sports, entertainment, and hospitality district adjacent to Cardinals stadium in downtown St Louis. Dynamic streetscapes, gateways, playing fields, hotels, retail, restaurants, residences, public art, and related amenities celebrate the legendary history of the Cardinals and the future of St. Louis. The branded environments create a fun and entertaining destination for fans and families ...
BrandingLogo DesignRestaurants


Boston, MA Scampo – “to escape” – is an award-winning culinary destination located in the Boston’s historic Charles Street jail. The name, logo, menus, colors, and eclectic branded environments include whimsical references to escapees, escape routes, and engaging comic book art from the 30’s and 40’s, all reflecting the vivid personality of legendary chef, Lydia Shire.
Arts & CultureBrandingLogo Design

Grammy Museum at LA Live

Los Angeles, CA SPD created the logo for the Grammy Museum, the iconic center of the music industry. The logo anchors the museum façade, and is applied to a wide range of communications materials, merchandise and exhibits.
BrandingCivicLogo Design

Battle Road Byway

Arlington, Concord, Lexington and Lincoln, MA More than 200 significant places lie along the 15-mile Battle Road Byway, tracing the historic pathways of the Revolutionary War through four historic towns and the Minute Man National Historical Park. A distinctive new logo system, sign program, content-rich website, and exhibition graphics inform, educate, and guide visitors through the picturesque and historic New England landscape.
BrandingCivicLogo Design

Kailua Village

Kailua, HI Collaborating with community leaders, SPD created the new name, logo, website, welcoming gateways, street furniture, exhibits, and merchandise for Historic Kailua Village. The new brand reflects the rich history of Kailua and has successfully rejuvenated the image of this village, restoring civic pride and energizing the local economy.
BrandingCivicLogo Design

City of Everett

Everett, MA A bold new identity and “Forever Everett” brand campaign is re-establishing Everett as a dynamic city of the future. The strategic brand initiatives have created a new vision for the city, helping to attract diverse new developments and attractions to energize the city.Website design was completed in collaboration with Neuron UX.
BrandingHealthcare & ScienceLogo Design

Fenway Health

Boston, MA The brand master plan created by SPD supports the mission and purpose of Fenway Health to serve the LGBTQ community. The logo and branded communications symbolize equality for all and provide a welcome, safe, and secure experience.
BrandingCommercialLogo Design


Beijing, China Laiye is a leading innovator in the new era of human-robot collaboration. SPD collaborated with Lighthouse Branding to develop the new corporate brand assets including the new brand strategy, logo/wordmark, brand guide, advertising, and web design, to introduce LAIYE to a worldwide audience.
BrandingEducationLogo Design


Gemological Institute of America Carlsbad, CA The GIA brand is known and respected worldwide. SPD created the GIA logo and all branded communications for more than 2 decades, establishing the GIA brand as the global leader in the gemological industry.
BrandingDigital DesignLogo Design

Better Together Forever

Los Angeles, CA SPD designed the new logo and website for the LA-based non-profit organization betterTogether Forever. People and the pets they love belong together no matter what challenges life has thrown their way. betterTogether Forever is dedicated to helping pet parents in Los Angeles communities that are under-served and under-resourced access valuable services to help them stay together with the pets they love, and to keep those pets safe, healthy, happy, off the streets, ...
BrandingEducationLogo Design

Salem State University

Salem, MA Salem State University is one of the largest state universities in Massachusetts. SPD guided the institution through a name change, and developed the new logo, university seal, graphic standards, and a distinctive signage and wayfinding system that united four campuses.  The new branded system dramatically increased fundraising and admissions and reinforced its status as a leading educational institution.
BrandingDigital DesignEducation

MIT – Civil and Environmental Engineering (CEE)

Cambridge, MA The new brand standards for CEE at MIT symbolize the community collaboration and vision that are the core of the science, engineering, and cultural mission of CEE. The new logo, multi-colored palette, website, and branded environments unite the school’s synergistic approach to addressing the interrelated issues of today’s society.
BrandingEducationLogo Design

California State Polytechnic University Pomona

Pomona, CA SPD collaborated with CPP to develop a new brand identity and college seal to reflect the university’s history, mission, and vision for the future. The new identity integrates the letter “C” within an octagon to reflect the eight colleges of the university and the core elements of polytechnic education.
BrandingDigital DesignEducation

Boston Architectural College

Boston, MA A new name and identity launched the rebirth of the Boston Architectural College. Applied to new admissions materials, advertising, signage, and website, the new BAC brand dramatically increased fundraising, applicants, and improved brand rankings, reinforcing its status as a leading educational institution.
BrandingEducationGreatest Hits

MIT Sloan School of Management

Cambridge, MA SPD designed an interactive lobby experience to bring the MIT Sloan School of Management’s new brand to life. The branded, three-dimensional wall provides visual expression for the core brand concept: Ideas Made to Matter. Members of the Sloan School’s diverse global community and their impactful ideas are presented at life-size scale.The storytelling reflects the vibrant pace of change, presenting real-world situations and settings.
BrandingCivicGreatest Hits

City of Worcester

Worcester, MA SPD created a brand identity and wayfinding master plan for the City of Worcester, including a comprehensive analysis of their brand identity and wayfinding signs, recommendations, and design concepts. SPD collaborated with the project team to increase awareness and tourism, and to improve the overall image of the City by creating a functional wayfinding system for visitors and residents. SPD Greatest Hits Placemaking Brochure Civic Brochure
BrandingCivicDigital Design

City of Lancaster

Lancaster, CA SPD collaborated with the City of Lancaster to research, plan, design, and implement a new logo and brand for Lancaster CA. The new brand repositions Lancaster as a vibrant community at the center of innovation, technology, and nature. The logo represents the California poppy, the CA state flower, and celebrates the Lancaster poppy reserve. The research process included hundreds of community interviews, and electronic surveys that received thousands of responses to guide the ...

Berklee College of Music

Boston, Massachusetts SPD created the signage master plan for the renowned Berklee College of Music. Campus identity, building identity, and interior wayfinding combine to reinforce the college campus in Boston’s historic Back Bay, an active urban context. The Berklee Performance Center serves as a beacon at the center of the campus and is a magnet for international talent. Café 939 / Red Room is a popular social hub serving the diverse college community and the ...
BrandingHospitalityLogo Design

Benedetto Restaurant

Cambridge, Massachusetts SPD created the new visual identity, brand standards, and digital collateral for this new restaurant, featuring rustic Italian cuisine and handmade pasta in the farmhouse-chic dining room at the classic Charles Hotel. SPD Greatest Hits Branding Brochure
BrandingCommercialDigital Design


Bingham Boston, Massachusetts The new Bingham brand established the firm as an innovative international law firm and resulted in substantial global growth and recognition. The award-winning identity was strategically applied to a comprehensive multi-language communication system, fusing print, digital, bold advertising, and environments, to establish the brand worldwide. SPD Greatest Hits Branding Brochure Corporate Brochure Placemaking Brochure
BrandingCivicLogo Design

Worcester – Branding

Worcester, MA SPD created a brand identity and wayfinding master plan for the City of Worcester, including a comprehensive analysis of their brand identity and wayfinding signs, recommendations, and design concepts. SPD collaborated with the project team to increase awareness and tourism, and to improve the overall image of the City by creating a functional wayfinding system for visitors and residents.
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