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Salem State University
Salem, MA
Salem State University is one of the largest state universities in Massachusetts. SPD guided the institution through a name change, and developed the new logo, university seal, graphic standards, and a distinctive signage and wayfinding system that united four campuses. The new branded system dramatically increased fundraising and admissions and reinforced its status as a leading educational institution.
- Services: Branding, Logo Design
- Industry: Education
- Region: USA East