Branding
We collaborate with communities and clients to research and define their goals and stories and translate them into a unified branding, wayfinding, placemaking, and public art program. The branded components, from logos to landmarks, are strategically integrated into the environment to simplify wayfinding and provide a powerful sense of place, providing a positive experience for all users.
Guidelines & Standards
Logo Design
Naming
Storytelling
Vision and Strategy
- All
- Arts & Culture
- Civic
- Commercial
- Education
- Healthcare & Science
- Hospitality
- Mixed-Use & Retail
- Non-Profit
- Residential
- Restaurants
- Sports & Entertainment
- Transportation
![](https://selbertperkins.com/wp-content/uploads/2021/12/Roasting-Plant-Branding-Logos_56-e1639787922377-768x768.jpg)
![](https://selbertperkins.com/wp-content/uploads/2021/12/Roasting-Plant-Branding-Logos_56-e1639787922377-768x768.jpg)
Roasting Plant
![](https://selbertperkins.com/wp-content/uploads/2021/12/kailua-village-Branding-Logos_20-e1654811726265-768x768.jpg)
![](https://selbertperkins.com/wp-content/uploads/2021/12/kailua-village-Branding-Logos_20-e1654811726265-768x768.jpg)
Kailua Village
![](https://selbertperkins.com/wp-content/uploads/2021/12/La-Plaza-Village-Branding-Logos_30-e1639780938576-768x768.jpg)
![](https://selbertperkins.com/wp-content/uploads/2021/12/La-Plaza-Village-Branding-Logos_30-e1639780938576-768x768.jpg)
La Plaza Village
![](https://selbertperkins.com/wp-content/uploads/2021/12/Salem-Branding-Logos_08-e1639774095175-768x768.jpg)
![](https://selbertperkins.com/wp-content/uploads/2021/12/Salem-Branding-Logos_08-e1639774095175-768x768.jpg)
Salem State University
![](https://selbertperkins.com/wp-content/uploads/2021/10/City-Worcester-wayfinding-civic-pylon-768x1154.jpg)
![](https://selbertperkins.com/wp-content/uploads/2021/10/City-Worcester-wayfinding-civic-pylon-768x1154.jpg)
City of Worcester
![](https://selbertperkins.com/wp-content/uploads/2021/12/Fenway-Health-Branding-Logos_14-e1639777365404-768x681.jpg)
![](https://selbertperkins.com/wp-content/uploads/2021/12/Fenway-Health-Branding-Logos_14-e1639777365404-768x681.jpg)
Fenway Health
![](https://selbertperkins.com/wp-content/uploads/2022/02/Ball-Park-Village-Logo-768x768.jpeg)
![](https://selbertperkins.com/wp-content/uploads/2022/02/Ball-Park-Village-Logo-768x768.jpeg)
Ballpark Village
![](https://selbertperkins.com/wp-content/uploads/2021/12/Tradesman-Coffee-Shop-and-Lounge-Branding-Logos_55-e1639789081323-768x768.jpg)
![](https://selbertperkins.com/wp-content/uploads/2021/12/Tradesman-Coffee-Shop-and-Lounge-Branding-Logos_55-e1639789081323-768x768.jpg)
Tradesman Coffee Shop and Lounge
![](https://selbertperkins.com/wp-content/uploads/2021/10/Fremont-East-branding-logo-768x768.png)
![](https://selbertperkins.com/wp-content/uploads/2021/10/Fremont-East-branding-logo-768x768.png)
Fremont East District
![](https://selbertperkins.com/wp-content/uploads/2021/12/Waterside-Branding-Logos_46-e1639792365751-768x768.jpg)
![](https://selbertperkins.com/wp-content/uploads/2021/12/Waterside-Branding-Logos_46-e1639792365751-768x768.jpg)
Waterside District – Branding
![](https://selbertperkins.com/wp-content/uploads/2021/12/GIA-Branding-Logos_12-e1639775141835-768x768.jpg)
![](https://selbertperkins.com/wp-content/uploads/2021/12/GIA-Branding-Logos_12-e1639775141835-768x768.jpg)
GIA
![](https://selbertperkins.com/wp-content/uploads/2021/12/FourthStreetLive-Branding-Logos_39-768x768.jpg)
![](https://selbertperkins.com/wp-content/uploads/2021/12/FourthStreetLive-Branding-Logos_39-768x768.jpg)
Fourth Street Live!
![](https://selbertperkins.com/wp-content/uploads/2021/12/Grammy-Museum-at-LA-Live-Branding-Logos_23-e1639779741250-768x768.jpg)
![](https://selbertperkins.com/wp-content/uploads/2021/12/Grammy-Museum-at-LA-Live-Branding-Logos_23-e1639779741250-768x768.jpg)
Grammy Museum at LA Live
![](https://selbertperkins.com/wp-content/uploads/2021/12/Better-Together-Forever-Branding-Logos_11-e1639774475309-768x768.jpg)
![](https://selbertperkins.com/wp-content/uploads/2021/12/Better-Together-Forever-Branding-Logos_11-e1639774475309-768x768.jpg)
Better Together Forever
![](https://selbertperkins.com/wp-content/uploads/2021/10/City-Lancaster-branding-civic-logo-768x768.jpg)
![](https://selbertperkins.com/wp-content/uploads/2021/10/City-Lancaster-branding-civic-logo-768x768.jpg)
City of Lancaster
![](https://selbertperkins.com/wp-content/uploads/2021/10/Benedetto-Restuarant-branding-logo-entrance-768x512.jpg)
![](https://selbertperkins.com/wp-content/uploads/2021/10/Benedetto-Restuarant-branding-logo-entrance-768x512.jpg)
Benedetto Restaurant
![](https://selbertperkins.com/wp-content/uploads/2021/12/laiye-Branding-Logos_13-e1654815820695-768x768.jpg)
![](https://selbertperkins.com/wp-content/uploads/2021/12/laiye-Branding-Logos_13-e1654815820695-768x768.jpg)
LAIYE
![](https://selbertperkins.com/wp-content/uploads/2022/06/Morongo-Casino-Logo-768x768.png)
![](https://selbertperkins.com/wp-content/uploads/2022/06/Morongo-Casino-Logo-768x768.png)
Morongo Casino, Resort, and Spa
![](https://selbertperkins.com/wp-content/uploads/2022/06/One-Light-Logo-768x768.jpeg)
![](https://selbertperkins.com/wp-content/uploads/2022/06/One-Light-Logo-768x768.jpeg)
One Light Luxury Apartments
![](https://selbertperkins.com/wp-content/uploads/2021/12/Scampo-Branding-Logos_59-e1640049460777-768x578.jpg)
![](https://selbertperkins.com/wp-content/uploads/2021/12/Scampo-Branding-Logos_59-e1640049460777-768x578.jpg)
Scampo
![](https://selbertperkins.com/wp-content/uploads/2021/11/MIT-SLOAN-Branding-Logos_02-e1639789843919-768x768.jpg)
![](https://selbertperkins.com/wp-content/uploads/2021/11/MIT-SLOAN-Branding-Logos_02-e1639789843919-768x768.jpg)
MIT Sloan School of Management
![](https://selbertperkins.com/wp-content/uploads/2021/10/City-Creek-branding-logo-e1654285714828-768x768.png)
![](https://selbertperkins.com/wp-content/uploads/2021/10/City-Creek-branding-logo-e1654285714828-768x768.png)
City Creek Center
![](https://selbertperkins.com/wp-content/uploads/2023/08/Skyline-Logo-Primary-768x683.png)
![](https://selbertperkins.com/wp-content/uploads/2023/08/Skyline-Logo-Primary-768x683.png)
Skyline College Brand
![](https://selbertperkins.com/wp-content/uploads/2021/12/City-Of-Everett-Branding-Logos_19-768x768.jpg)
![](https://selbertperkins.com/wp-content/uploads/2021/12/City-Of-Everett-Branding-Logos_19-768x768.jpg)
City of Everett
![](https://selbertperkins.com/wp-content/uploads/2021/10/One-City-branding-logo-768x768.jpg)
![](https://selbertperkins.com/wp-content/uploads/2021/10/One-City-branding-logo-768x768.jpg)
One City
![](https://selbertperkins.com/wp-content/uploads/2022/06/Worcester-1-768x768.jpeg)
![](https://selbertperkins.com/wp-content/uploads/2022/06/Worcester-1-768x768.jpeg)
Worcester – Branding
![](https://selbertperkins.com/wp-content/uploads/2022/06/Union-Station-Logo-768x768.jpeg)
![](https://selbertperkins.com/wp-content/uploads/2022/06/Union-Station-Logo-768x768.jpeg)
Los Angeles Union Station
![](https://selbertperkins.com/wp-content/uploads/2020/05/Bingham-HERO-768x472.jpg)
![](https://selbertperkins.com/wp-content/uploads/2020/05/Bingham-HERO-768x472.jpg)
Bingham
![](https://selbertperkins.com/wp-content/uploads/2021/12/Battle-Road-Byway-Branding-Logos_21-e1639779301999-768x800.jpg)
![](https://selbertperkins.com/wp-content/uploads/2021/12/Battle-Road-Byway-Branding-Logos_21-e1639779301999-768x800.jpg)
Battle Road Byway
![](https://selbertperkins.com/wp-content/uploads/2021/10/Beverly-Center-branding-logo-768x768.png)
![](https://selbertperkins.com/wp-content/uploads/2021/10/Beverly-Center-branding-logo-768x768.png)
The Beverly Center
![](https://selbertperkins.com/wp-content/uploads/2021/12/Knife-Pleat-Branding-Logos_58-768x768.jpg)
![](https://selbertperkins.com/wp-content/uploads/2021/12/Knife-Pleat-Branding-Logos_58-768x768.jpg)
Knife Pleat
![](https://selbertperkins.com/wp-content/uploads/2021/12/Branding-Logos_03-768x526.jpg)
![](https://selbertperkins.com/wp-content/uploads/2021/12/Branding-Logos_03-768x526.jpg)
MIT – Civil and Environmental Engineering (CEE)
![](https://selbertperkins.com/wp-content/uploads/2021/10/Sunset-Media-Logo-768x768.jpeg)
![](https://selbertperkins.com/wp-content/uploads/2021/10/Sunset-Media-Logo-768x768.jpeg)
Sunset Media Center
![](https://selbertperkins.com/wp-content/uploads/2021/12/Branding-Logos_Page_01_Page_04-768x768.jpg)
![](https://selbertperkins.com/wp-content/uploads/2021/12/Branding-Logos_Page_01_Page_04-768x768.jpg)
Boston Architectural College
![](https://selbertperkins.com/wp-content/uploads/2021/12/Cal-Poly-Branding-Logos_01-e1654813254968-768x768.jpg)
![](https://selbertperkins.com/wp-content/uploads/2021/12/Cal-Poly-Branding-Logos_01-e1654813254968-768x768.jpg)
California State Polytechnic University Pomona
![](https://selbertperkins.com/wp-content/uploads/2022/06/Eddy-Stone-Logo-768x768.jpeg)
![](https://selbertperkins.com/wp-content/uploads/2022/06/Eddy-Stone-Logo-768x768.jpeg)
The Eddystone
![](https://selbertperkins.com/wp-content/uploads/2021/10/Texas-Live-branding-logo-768x768.png)
![](https://selbertperkins.com/wp-content/uploads/2021/10/Texas-Live-branding-logo-768x768.png)
Texas Live!
![](https://selbertperkins.com/wp-content/uploads/2021/10/Berklee-College-Music-Perfomance-Center-wayfinding-identity-sign-night-exterior-768x676.jpg)
![](https://selbertperkins.com/wp-content/uploads/2021/10/Berklee-College-Music-Perfomance-Center-wayfinding-identity-sign-night-exterior-768x676.jpg)
Berklee College of Music
![](https://selbertperkins.com/wp-content/uploads/2021/12/motor-cities-Branding-Logos_24-e1639780303594-768x768.jpg)
![](https://selbertperkins.com/wp-content/uploads/2021/12/motor-cities-Branding-Logos_24-e1639780303594-768x768.jpg)
Motor Cities National Heritage Area
![](https://selbertperkins.com/wp-content/uploads/2021/10/Kuntsevo-Plaza-branding-logo-768x768.png)
![](https://selbertperkins.com/wp-content/uploads/2021/10/Kuntsevo-Plaza-branding-logo-768x768.png)
Kuntsevo Plaza
![](https://selbertperkins.com/wp-content/uploads/2021/10/Screen-Shot-2022-06-09-at-3.38.00-PM-768x768.jpeg)
![](https://selbertperkins.com/wp-content/uploads/2021/10/Screen-Shot-2022-06-09-at-3.38.00-PM-768x768.jpeg)