![](https://selbertperkins.com/wp-content/uploads/2021/10/MIT-Sloan-School-Management-interior-wall-logo.jpg)
![](https://selbertperkins.com/wp-content/uploads/2021/11/MIT-SLOAN-Branding-Logos_02-e1639789843919.jpg)
![](https://selbertperkins.com/wp-content/uploads/2021/11/MIT-SLOAN-Branding-Logos_02-e1639789843919.jpg)
MIT Sloan School of Management
Cambridge, MA
SPD designed an interactive lobby experience to bring the MIT Sloan School of Management’s new brand to life. The branded, three-dimensional wall provides visual expression for the core brand concept: Ideas Made to Matter. Members of the Sloan School’s diverse global community and their impactful ideas are presented at life-size scale.
The storytelling reflects the vibrant pace of change, presenting real-world situations and settings.
- Services: Branding, Greatest Hits
- Industry: Education
- Region: USA East