Greatest Hits

Branded EnvironmentsDigital DesignGreatest Hits

Orlando International Airport

Orlando, FL SPD is collaborating with HNTB to develop the signage and wayfinding master plan for the new South Terminal Complex – Phase 1 at Orlando International Airport (MCO), Florida. The master plan will create a sense of place and reinforce “The Orlando Experience” – a world-class, technologically advanced, passenger-friendly, culturally sensitive and sustainable terminal complex that will accommodate up to 45 million passengers. SPD’s scope of work includes Curbside Roadways, Airside Terminal Building, Landside ...
Branded EnvironmentsCommunication Master PlanEducation

Cal Poly, San Luis Obispo

San Luis Obispo, CA Selbert Perkins Design worked with California Polytechnic State University at San Luis Obispo to develop an exterior campus wayfinding signage plan, including wayfinding standards and a phased implementation plan. Our goal was to help students, faculty and visitors navigate the campus from key entries and parking areas to frequently visited destinations. SPD considered all University campus activities and events, vehicular and pedestrian movement, security, emergency and safety requirements, as well as ...
Branded EnvironmentsGreatest HitsPlacemaking

The Eddystone

Detroit, MI Located in the heart of District Detroit, the Eddystone is a redevelopment of the historic Eddystone Hotel built in 1924. SPD worked closely with Olympia Development and Kraemer Architects to design the logo and branding for this iconic building as well as a complete exterior and interior environmental graphics and wayfinding system. The system integrates nods to the past, including stair murals at every landing that celebrates the history of Detroit and encourages ...
CivicGreatest HitsPlacemaking

City of Santa Monica

Santa Monica, CA SPD collaborates with the City of Santa Monica on a variety of civic design and vehicle, pedestrian, bicycle, and metro first/last mile wayfinding projects. Each project integrates static and digital signage and heads-up mapping, to create a sustainable citywide branded system of signs, maps, and lighting. SPD Greatest Hits Arts & Culture Brochure Civic Brochure Placemaking Brochure Public Art Brochure
Branded EnvironmentsDigital DesignGreatest Hits

Knife Pleat

Costa Mesa, CA The whimsical logo for Knife Pleat expresses the innovative, elegant, and entertaining culinary experience at this popular and critically acclaimed California restaurant. Created by culinary innovators, Tony Esnault and Yassmin Sarmadi, the restaurant has become an iconic center for a diverse audience.
Branded EnvironmentsDigital DesignGreatest Hits

Roasting Plant

New York, NY SPD developed the Identity and Branding communication program for Roasting Plant, an innovative coffee roaster and retailer with multiple locations in the USA. The name and logo express their iconic and patented “Javabot” roasting process and is applied to all print and digital media, equipment, menus, packaging, apparel, merchandise, storytelling murals, and signage to create a truly ‘experiential’ branded retail environment.
Branded EnvironmentsCommunication Master PlanGreatest Hits

Los Angeles World Airports

The iconic LAX Gateway has become an icon of the LA experience. Conceived and designed by Selbert Perkins Design in collaboration with the LAX Beautification Team, the landmark gateway features a ring of fifteen illuminated 100′ color-changing columns. The gateway was developed to welcome the world to Los Angeles and as a landmark, represents the energy, diversity, excitement, and unity of LA. Selbert Perkins Design celebrates 20 years of collaboration with Los Angeles World Airports ...
Branded EnvironmentsCivicGreatest Hits

La Plaza Village

Los Angeles, CA With community leaders, artists, designers, and architects, SPD created the brand standards for this mixed-use residential development located in the heart of El Pueblo, the historic core of Los Angeles. A rich palette of colors, textures, and stories of Mexican heritage is woven throughout this landmark destination, creating a unique sense of place and a dynamic experience for all visitors. Read our recent story on this project design process …
Branded EnvironmentsCivicDigital Design

Motor Cities National Heritage Area

Los Angeles, CA The Motor Cities National Heritage Area celebrates the people, places, and innovations of the American automobile industry. The brand identity, landmarks, website, and exhibits throughout Michigan capture the legacy and impact of America’s passion for the automobile.
Branded EnvironmentsGreatest HitsPlacemaking

One Light Luxury Apartments

Kansas City, Missouri Selbert Perkins Design provided planning and design services to The Cordish Companies to create a comprehensive interior & exterior sign program for the One Light residential tower. One Light was the first newly constructed high-rise apartment building in downtown Kansas City in over 50 years and rises 25 stories at the corner of 13th and Walnut Streets in the heart of downtown Kansas City’s Power & Light District. Its central location puts ...
Greatest HitsUSA West

Project Template

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The World of Coca Cola Museum
Arts & CultureEnvironmental GraphicsGreatest Hits

World of Coca Cola

Atlanta, Georgia SPD collaborated with the Coca Cola Company to develop the environmental communications master plan for the World of Coca Cola Museum. SPD created the main facade and identity tower, an internally illuminated sculpture of a LED Coke bottle on ice, as well as all interior and exterior signage and wayfinding. The master plan successfully establishes the site as a landmark, a museum, a cultural touchstone, and a marketing tool that celebrates the iconic ...
CommercialDigital DesignEnvironmental Graphics

Wilshire Grand Center

Los Angeles, California The Wilshire Grand is LA’s newest landmark and the tallest building in California. The mixed-use site features a 350 room Intercontinental Hotel, conference facilities, restaurants, roof top bar, pool, and spa. SPD collaborated with AC Martin Partners, Hanjin International Corporation, and Standard Vision to create the signage and wayfinding master plan, including a dynamic digital roof top sign and revenue generating displays. SPD Greatest Hits Hospitality Brochure Corporate Brochure Placemaking Brochure
Communication Master PlanGreatest HitsMixed-Use & Retail

Westfield Century City

Century City, CA Collaborating with Westfield, SPD developed and implemented the comprehensive branded signage and wayfinding system for this premier retail destination. Static and dynamic signs and monuments complement the sleek architectural elements and reinforce the interactive experiences of LA’s most visited retail center. SPD Greatest Hits Mixed Use-Retail Brochure Retail Brochure Parking Brochure Placemaking Brochure
Greatest HitsMixed-Use & RetailSignage & Wayfinding

Waterside District

Norfolk, VA Waterside District in Norfolk, VA, is a $40 million overhaul and rebranding of Norfolk’s iconic Waterside Festival Marketplace. Selbert Perkins Design created the new branding and environmental graphic design for the marketplace, including an iconic rooftop sign that can be seen throughout the city, exterior & interior murals, amenities, and branded tenant signage for all of the food & beverage tenants. SPD Greatest Hits Branding Brochure Mixed Use-Retail Brochure Retail Brochure Placemaking Brochure
Greatest HitsSignage & WayfindingSports & Entertainment

Vivint SmartHome Arena

Salt Lake City, UT SPD was the signage and wayfinding designer with SCI Architects to design a Graphics / Branding / Wayfinding Signage Master Plan for the Vivint SmartHome Arena Renovation. The Arena serves as a multipurpose event center facility and is the home for the NBA’s Utah Jazz. The signage & wayfinding components included the dynamic displays, locker rooms, retail, food & beverage identities, VIP suite identities, and all code-required signs. The designs reinforce ...
EducationGreatest HitsPlacemaking

USC Ronald Tutor Campus Center

Los Angeles, CA The Ronald Tutor Campus Center is at the ‘heart’ of the USC campus. As the university’s ‘town hall,’ the 200,000 sf center provides conference areas, admission center and theater, alumni association offices, student union, offices for student programs and organizations, lounges, entertainment facilities, dining, and retail all integrated around a dramatic open air plaza and food court. The comprehensive wayfinding system includes new identity and direction signs, directories, and murals. It also ...
Greatest HitsSignage & WayfindingSports & Entertainment

U.S. Bank Stadium

Minneapolis, MN SPD created the comprehensive branded signage & wayfinding master plan for the new 1,500,000 square foot, 65,000 seat stadium project that serves as a multi-functional venue for the Minnesota Vikings and the NFL, supporting a broad range of civic, community, athletic, educational, cultural, commercial, and entertainment activities. Gateways, interior and exterior signage and wayfinding, and dynamic signs reinforce the stadium brand, and create a fun and easy experience for all visitors. SPD Greatest ...
EducationGreatest HitsPlacemaking

University Park at MIT

Cambridge, MA University Park is a 40-acre mixed use neighborhood adjacent to MIT. Its unique campus includes corporate offices, hotel, residences, retail, restaurants, institutional facilities, laboratories, retail, restaurants, parking, and public greenspace. Collaborating with owners, architects, and artists, SPD developed the experience master plan, integrating serious and whimsical storytelling sculptures, murals, and pavement engravings designed to tell the history and future of the tech community through the lens of science technology.
EducationGreatest HitsHealthcare & Science

University of Utah Health Care

Salt Lake City, UT SPD developed a comprehensive interior and exterior signage and wayfinding master plan for the University of Utah Health Sciences Campus, and the University of Utah Hospital and Clinics, which includes more than 50 facilities such as hospitals, clinics, and healthcare offices. The multi-modal signage system integrates vehicle and pedestrian movement, access from off-campus, special events, visiting groups, emergency services, deliveries and security, as well as special transportation and access needs for ...
EducationGreatest HitsSignage & Wayfinding

UCSD, North Torrey Pines Living & Learning Neighborhood

San Diego, CA SPD developed a comprehensive signage and wayfinding master plan for UC San Diego, North Torrey Pines Living & Learning Neighborhood Project (Sixth College); a mixed-use development located at the southwest edge of the main campus that includes housing, academic space, retail and below-grade parking. SPD Greatest Hits Education Brochure Placemaking Brochure
Digital DesignGreatest HitsSignage & Wayfinding

Los Angeles Union Station

Los Angeles, CA SPD, in collaboration with Gruen Associates and Metro, designed a comprehensive wayfinding system for Union Station in Los Angeles. The key elements of the system include wall-mounted LED signs for the arrival/departure information for both Amtrak and Metrolink lines, a large interactive pylon with four touchscreens to help travelers with trip planning, as well as identity pylons around the perimeter of Union Station. SPD Greatest Hits Branding Brochure Parking Brochure Placemaking Brochure
Greatest HitsMixed-Use & RetailSignage & Wayfinding

The Bravern

Bellevue, WA SPD developed the signage and wayfinding master plan for this landmark $400 million mixed-use center in Bellevue WA, including offices, 180,000 sf of retail and restaurants, two 30 story luxury condominium towers, conference areas, spa/fitness center, business center, and boutique hotel. SPD Greatest Hits Retail Brochure Placemaking Brochure Mixed Use-Retail Brochure
Arts & CultureGreatest HitsPlacemaking

Temple Judea

Tarzana, CA SPD collaborated with Herman Coliver Locus Architects to create the signage, wayfinding, donor recognition system, and art master plan for Temple Judea, in Tarzana, CA. SPD integrated a pattern of Hebrew letters developed by the architects, and applied the pattern to a wide a range of branded elements throughout the site, creating an inspiring setting for contemplation and community connection. SPD Greatest Hits Placemaking Brochure Arts & Culture Brochure
Branded EnvironmentsCommercialCommunication Master Plan

Sunset Media Center

Los Angeles, California The Sunset Media Center is an inspiring art-filled commercial office center in the heart of the Hollywood Media District. SPD collaborated with Kilroy Realty and Gensler to develop the brand identity, signage and wayfinding, parking, and placemaking elements to provide a dynamic exterior and interior experience for all visitors.
CivicGreatest HitsPlacemaking

Seven Hills Park

Somerville, MA SPD provided landscape architecture, sculpture, and environmental graphic design services to create this landmark, award-winning urban park. The park plan is reinforced by seven sculptures, representing the original Seven Hills of Somerville and reflecting the historic activities conducted on each hill. The final result is dramatic, whimsical, and educational. SPD Greatest Hits Placemaking Brochure Public Art Brochure
Greatest HitsInternationalResidential

Saadiyat Beach Villas

Abu Dhabi, UAE SPD developed the signage and wayfinding system for Saadiyat Beach Villas in Abu Dhabi, UAE. The Saadiyat Beach Villas provide modern and dynamic living spaces in private gated communities, from simple studios to multiple bedroom apartments. The signage and wayfinding program includes roadway and building signage as well as wayfinding and identity signs.
Branded EnvironmentsGreatest HitsMixed-Use & Retail

Redondo Landing on the Pier

Redondo Beach, CA SPD created the vintage inspired logo and brand communications plan for the historic 1898 building and pier at Redondo Beach CA. The varied visual elements tell stories of the pier’s history and reflect the vibrant waterfront environment. SPD Greatest Hits Branding Brochure Entertainment Brochure Sports Brochure Hospitality Brochure Retail Brochure Corporate Brochure Parking Brochure Healthcare Brochure Education Brochure Placemaking Brochure Civic Brochure Aviation Brochure Arts & Culture Brochure Mixed Use-Retail Brochure
CivicGreatest HitsPlacemaking

Port of Los Angeles

San Pedro, CA The Port of Los Angeles Waterfront Promenade is a redevelopment project encompassing the Port of Los Angeles’ previously neglected waterfront. This project is a significant enhancement to the appearance and function of the Port’s authentic working waterfront. Master plan elements include historical and informational interpretive signs, pedestrian, vehicular and bike path signage system extending to a parkway as well as vehicular signage and a banner system implemented along the Promenade to promote ...
Greatest HitsHealthcare & SciencePublic Art

Penn State Health Children’s Hospital

Hershey, PA The Penn State Hershey Children’s Hospital is a 252,000 square foot, 5-story, world-class facility for providing specialty pediatric care. SPD developed environmental graphics, public art, signage and wayfinding for the hospital. In its designs for the facility, SPD branded the environment to be family friendly and educational to align with the comprehensive and compassionate care provided by all Penn State Medical Centers. SPD Greatest Hits Healthcare Brochure Placemaking Brochure Arts & Culture Brochure
Digital DesignGreatest HitsHospitality

Pendry Hotel & Residences

West Hollywood, CA Combining the spirit of Old Hollywood and Contemporary Hollywood, Selbert Perkins Design collaborated with AECOM, Combined Properties, Inc. and Martin Brudnizki Design Studio to create the signage and wayfinding for the eclectic hotel and adjacent upscale residences, as well as all amenities including the Wolfgang Puck restaurant. In collaboration with the Visit West Hollywood, SPD also authored the digital billboard codes to create a dynamic facade integrating a digital light show and ...
PDC Chair
CivicCommercialDigital Design

Pacific Design Center

West Hollywood, CA The Pacific Design Center, designed by Cesar Pelli, is the premier designer showcase in Los Angeles. SPD created the interior and exterior signage and wayfinding system, featuring monumental 30’ sculptures of a chair and lamp, to reflect the home furnishings industry and dramatically reinforce the landmark status of the buildings. The unique and instantly recognizable sculptures reinforce the dramatic structures and attract visitors worldwide. SPD Greatest Hits Retail Brochure Corporate Brochure Placemaking ...
Digital DesignGreatest HitsPlacemaking

Texas Live!

Arlington, Texas In the heart of the sports & entertainment district in Arlington, SPD collaborated with the Cordish Companies and Texas Rangers to design the complete exterior & interior signage & wayfinding for the Texas Live! Located in between Globe Life Field and AT&T Stadium, Texas Live! is the place to tailgate before a Rangers or Cowboys game. SPD designed the six 80 ft LED towers that line the main entrance to Globe Life Field, ...
Greatest HitsPlacemakingResidential

Two Light Luxury Apartments

Kansas City, MO After the success of the One Light residential tower, Selbert Perkins Design collaborated with The Cordish Companies to create a comprehensive interior and exterior sign program for the Two Light residential tower. In addition to the signage and wayfinding, SPD weaved art and storytelling throughout the exterior and interior amenity spaces that celebrates Kansas City history. Located in the heart of the Kansas City Power & Light District, Two Light defines luxury ...
Greatest HitsInternationalMixed-Use & Retail

One City

Shenzhen, China Collaborating with 5+Design and Shenzhen Vanke Yantian Group, SPD developed the branded communications system to identify and integrate all site and building components of this mixed-use development. In addition, SPD designed the dramatic art elements both inside and outside the complex. SPD Greatest Hits Branding Brochure Retail Brochure Placemaking Brochure Mixed Use-Retail Brochure
Branded EnvironmentsGreatest HitsPlacemaking

One Cardinal Way

St. Louis, MO Nestled in the heart of Ballpark Village in St Louis, Mo, One Cardinal Way is a 29-story tower with breathtaking views into Busch Stadium. Collaborating with the Cordish Companies & St. Louis Cardinals, SPD designed a complete exterior & interior wayfinding and environmental graphics system throughout the tower. The exterior features integrated billboards facing the stadium, an internally illuminated polished stainless-steel canopy and an integrated LED video screen on the top of ...
Digital DesignEducationGreatest Hits

Northwestern University

Patrick G. and Shirley W. Ryan Center for the Musical Arts Evanston, IL Selbert Perkins Design created the donor recognition, wayfinding, digital signage, and room identification system for the Patrick G. and Shirley W. Ryan Center for the Musical Arts at Northwestern University. The new system integrates seamlessly with the elegant new building designed by Goettch Partners, reflecting the mission and accomplishments of the Center and its alumni. SPD Greatest Hits Education Brochure
Digital DesignEducationGreatest Hits

Northeastern University Bernard M. Gordon Tribute Portal

Boston, MA SPD worked with landscape architects and media designers to design the award-winning Bernard M. Gordon Tribute Portal at Northeastern University. The Portal is an interactive archway in the center of the campus that utilizes innovative media to honor ten groundbreaking engineers. Bernard Gordon created the first analog/digital interface; the portal’s dynamic elements express the transformation of analog to digital technology. Placemaking Brochure Public Art Brochure
Branded EnvironmentsEnvironmental GraphicsGreatest Hits

Metro Silver Line

Los Angeles, CA Selbert Perkins Design developed a comprehensive signage system at Los Angeles’ Metro’s Harbor Gateway Transit Center and for two Harbor Transitway Stations. The comprehensive, unified, and branded system was designed to replace the existing signage and wayfinding elements at each location. The new signage and wayfinding program improves the user experience, enhances the general public’s awareness of Metro services, and meets all current and future needs of the Harbor Gateway Transit Center. ...
Greatest HitsSignage & WayfindingTransportation

Metro A Line Stations

Los Angeles, CA SPD, in collaboration with the Los Angeles County Metropolitan Transportation Authority updated signage and wayfinding at 22 Metro A Line Stations and the Metro C Line Willowbrook/Rosa Parks Station (including entrances, plazas, concourses, and platforms for each station) in support of the Integrated Signage Updates Project. The scope of work includes the preparation of design and production document packages and fabrication and installation cost estimates for signage, wayfinding, digital displays, and other ...
Digital DesignGreatest HitsSignage & Wayfinding

McCarran International Airport

Las Vegas, NV SPD developed a comprehensive dynamic signage and wayfinding system that encompasses the interior and exterior of the Terminal 3 McCarran International Airport, as well as roadways and a new parking garage. The sign system was designed with several dynamic sign components throughout the terminal for up-to-the minute terminal information and “infotainment”. SPD Greatest Hits Aviation Brochure Transportation Brochure
CivicGreatest HitsSignage & Wayfinding

Marina Del Rey and Harbor

Los Angeles, CA After months of careful collaboration with community leaders, revised visual identity and brand standards were developed. Selbert Perkins created a bright new color palette and system of icons for the Marina-wide sign system, all inspired by the colors of the sea and sky. As a cost-effective measure, the aging and dated existing signage and wayfinding structures were retrofitted and refaced, and existing entrance signs were refreshed and repainted. An annual banner program ...
Arts & CultureGreatest HitsInternational

Manarat Al Saadiyat

Abu Dhabi, UAE SPD designed the signage and wayfinding system for the Manarat Al Saadiyat Museum in Abu Dhabi, UAE. Located in the midst of the Saadiyat Cultural District on Saadiyat Island, Manarat Al Saadiyat acts as a visitor center and gateway to the district’s famous museums, including Louvre Abu Dhabi, Zayed National Museum and Guggenheim Abu Dhabi. SPD Greatest Hits Arts & Culture Brochure
EducationGreatest HitsPlacemaking

Loyola University

State, City Selbert Perkins Design developed a signage and wayfinding master plan for Loyola University Chicago, the nation’s largest Jesuit Catholic University. The master plan includes exterior and interior signage and wayfinding standards for academic, recreational, and residential buildings at the Lake Shore Campus and Water Tower Campus. Working closely with the University, SPD integrated wayfinding signs into the architecture and landscape to create a highly functional and cohesive environment. SPD Greatest Hits Education Brochure ...
Digital DesignGreatest HitsHospitality

Live! By Loews St. Louis

St. Louis, MO Nestled in the heart of Ballpark Village and directly across from Busch Stadium, Live! by Loews, is a luxury hotel destination in St. Louis, MO. The hotel features 216 guest rooms, 17,000 square feet of meeting and event space, multiple dining outlets including an outdoor rooftop terrace with green space and views into the stadium. SPD designed a comprehensive signage & wayfinding program that integrates seamlessly into the architecture & interior design. ...
Digital DesignGreatest HitsHospitality

Live! Hotel Maryland

Hanover, MD Maryland Live extends the Cordish Live! Brand to this new hotel, event center and casino in Arundel Mills, Hanover, Maryland. SPD created the dynamic exterior identity and designed the complete wayfinding system for the upscale room hotel, spa and convention center. The new 4000 seat, 3 story multi-use concert and event venue – The Hall at Live! features a digital experience wall to greet visitors as they arrive. Hospitality Brochure
Digital DesignGreatest HitsPlacemaking

Live Casino Pittsburgh

Pittsburgh, PA SPD collaborated with The Cordish Companies to design the identity signage and wayfinding for Live! Casino Pittsburgh, a 100,000 square foot facility located in Westmoreland County, PA. The facility features two levels of casino gaming and entertainment venues, including Sports & Social – Steel City and Guy Fieri’s American Kitchen & Bar. SPD designed both the exterior & interior identification signage & wayfinding, including art, graphic murals, and storytelling elements throughout the entertainment ...
BrandingEducationGreatest Hits

MIT Sloan School of Management

Cambridge, MA SPD designed an interactive lobby experience to bring the MIT Sloan School of Management’s new brand to life. The branded, three-dimensional wall provides visual expression for the core brand concept: Ideas Made to Matter. Members of the Sloan School’s diverse global community and their impactful ideas are presented at life-size scale.The storytelling reflects the vibrant pace of change, presenting real-world situations and settings.
CivicDigital DesignGreatest Hits

Las Vegas Gateway

Las Vegas, NV Selbert Perkins Design collaborated with the City of Las Vegas and YESCO on an iconic new gateway. This epic structure integrates both traditional lighting and state of the art LED bulbs for a dynamic entry experience into the historic downtown SPD Greatest Hits Placemaking Brochure Civic Brochure Public Art
Greatest HitsInternationalMixed-Use & Retail

Kuntsevo Plaza

Moscow, Russia Selbert Perkins Design, in collaboration with the Jerde Partnership and ENKA TC, LLC., created the branded signage and wayfinding master plan for Kuntsevo Plaza in Moscow, Russia. The master plan positions Kuntsevo as a landmark destination reflecting Moscow’s rich history, diversity, and culture. It includes logo and brand standards; multimedia sales tools; and dual language exterior, interior and parking signage and wayfinding. SPD Greatest Hits Branding Brochure Placemaking Brochure Mixed Use-Retail Brochure
Greatest HitsMixed-Use & RetailPlacemaking

Kendall Center

Boston, Massachusetts Selbert Perkins Design created the district branding and wayfinding program for Kendall Center, in the heart of Kendall Square, “the most innovative square mile on the planet”. Our comprehensive design strategy included entrance identities for 17 buildings, signage, environmental graphics and public art for three public parking garages, graphics for stairwells and a pedestrian alley, and a logo for the public roof garden. SPD is currently working on branding, wayfinding, and public art ...
Digital DesignGreatest HitsMixed-Use & Retail

Kansas City Power & Light District

Kansas City, Missouri The Kansas City Power and Light District is the cornerstone of a massive $5 billion urban renaissance which includes a completely re-imagined downtown with new performing arts venues, landmark theaters, arena, convention center expansion, restaurants, and 10,000 urban lofts units. SPD developed the vibrant communications master plan, district identities, district naming, gateways and wayfinding, and public art. Large neon signs and building graphics integrate the district and create a warm, inviting and ...
Environmental GraphicsGreatest HitsHealthcare & Science

Kaiser Permanente Antelope Valley Medical Center

Lancaster, California SPD collaborated with Kaiser Permanente, exit, and Taylor architects to create the master plan for the Total Health Environment 1.0, and the Hospital of the Future. The popular new center integrates gardens, storytelling sculptures, and play areas to provide a meaningful new community resource for the city. Unique sculptures and murals reflect the stories of healthy transformation and create calm and reflective environments for patients and residents. SPD Greatest Hits Placemaking Brochure Arts ...
Arts & CultureGreatest HitsPlacemaking

Jewish Children’s Museum

Brooklyn, New York Collaborating with Gwathmey Siegel Architects, Selbert Perkins Design developed the identity and a range of environmental communications elements for the world’s first Jewish Children’s Museum. The communications elements reflect a mosaic of Judaism celebrating Jewish history, life, and culture in the context of today’s world. Elements include a 30 ft sculpture of a dreidel, and a dramatic photo mosaic mural. SPD Greatest Hits Placemaking Brochure Arts & Culture Brochure
Greatest HitsInternationalMixed-Use & Retail

iias Okinawa Toyosaki

Okinawa, Japan Unique local retail, entertainment, mini theme parks, and spectacular views define this truly unique mixed-use center. Bold identity graphics, neon, unique murals and amenities define the dynamic urban experience of this new landmark destination in Okinawa Japan. SPD Greatest Hits Retail Brochure Placemaking Brochure
Greatest HitsHospitalitySignage & Wayfinding

Hotel Nia

Menlo Park, California Hotel Nia is an innovative contemporary hotel in Silicon Valley. The signage and wayfinding elements integrate whimsical symbols to identify and direct to hotel amenities, including rooms, parking, pool, restaurants, and conference areas. SPD Greatest Hits Hospitality Brochure
Digital DesignGreatest HitsHealthcare & Science

Hamad Medical Center

Doha, Qatar Selbert Perkins Design created the exterior and interior signage and wayfinding system for the 350-acre Hamad Medical Corporation (HMC) campus in Doha, Qatar. The branded signage and wayfinding system includes 22,000 signs and standardizes nomenclature, establishes a new room number program, and unifies all sites and buildings while complementing the various architectural styles. Elements include gateway/monument signs, vehicular and pedestrian circulation, directories and parking identification, as well as an interactive/digital secondary wayfinding system ...
CivicGreatest HitsPlacemaking

Fremont East District

Las Vegas, NV SPD collaborated with the City of Las Vegas to revitalize East Fremont Street between Las Vegas Boulevard and 8th Street into a lively music and entertainment district. Inspired by 1950s Las Vegas and “Googie” style, SPD created a vibrant entry gateway to welcome visitors to the new Fremont East District. Neon sculptures including a 30-foot tall martini glass, showgirl, and glittering stiletto line the median while interpretive pavement medallions describe notable dates ...
CivicGreatest HitsMixed-Use & Retail

Fourth Street Live!

Louisville, Kentucky The new logo, monuments, and signage and wayfinding system for Fourth Street Live! transformed downtown Louisville into an exciting new entertainment destination. The Live! brand has been extended to many other cities in the USA, rejuvenating downtowns, and serving as the development catalyst for billions of dollars in new construction. SPD also collaborated closely with the Cordish Companies to create the brands and exterior identity signage for the food and beverage destinations throughout ...
Greatest HitsPlacemakingSignage & Wayfinding

Fiserv Forum

Milwaukee, Wisconsin SPD collaborated with Populous to design and implement a signage & wayfinding master plan for the Milwaukee Arena in Milwaukee, Wisconsin. The arena is approximately 675,000 SF with 17,500 seats and serves as a multi-functional venue to accommodate ice hockey, concerts, family shows, dirt events, flat floor shows and other public assembly events. SPD also developed landmark signage in front of the arena. The 33 foot-wide sign, backlit at night, serves as a ...
CivicDigital DesignGreatest Hits

Emirate of Abu Dhabi

Abu Dhabi, UAE Abu Dhabi, the capitol of the UAE, is transforming from a historic trade center into a dynamic, modern metropolis. However, the city lacked street names, addresses, zip codes, and a consistent branded visual system for all municipal facilities. SPD collaborated with an extensive team of planners, engineers, and cultural experts to create the nations’ first citywide system of street names, addresses, zip codes, and sign standards for all municipal districts, facilities and ...
Arts & CultureGreatest HitsSignage & Wayfinding

The George S. and Delores Doré Eccles Theater

Salt Lake City, UT Selbert Perkins Design collaborated with GTS Development, Pelli Clarke Pelli and HKS Architects to complete the wayfindng system and donor recognition program for the George S. and Dolores Doré Eccles Theater in Salt Lake City, Utah. SPD created a hierarchical system to recognize donors integrated into the architecture and direct patrons to the two performing arts theaters including a 2,500-seat proscenium theater in the heart of the project. SPD Greatest Hits ...
CivicGreatest HitsPlacemaking

Earvin “Magic” Johnson Park

Los Angeles, California Located in the Willowbrook Community of Los Angeles, and spearheaded by the County of Los Angeles, Earvin “Magic” Johnson Park renovations include amenities such as a premier event center and upgraded recreational areas that serve over 250,000 members of the community. Selbert Perkins Design collaborated with AHBE/MIG to develop a vibrant wayfinding and exhibit master plan that enhances the natural environment as well as educates visitors on the local agriculture and new ...
CivicGreatest HitsInternational

Dubai Festival City

Dubai, UAE SPD collaborated with 5+ Design and Al-Futtaim to create the branding and signage and wayfinding for this new city. Encompassing 1600 acres with 2.4 miles of waterfront along the historic Dubai Creek, the expansive city includes retail, entertainment destinations, 5 luxury hotels, residential neighborhoods with over 19,000 units, resorts, an 18-hole championship golf course, marina, office parks and convention centers. SPD Greatest Hits Civic Brochure
CommercialEnvironmental GraphicsGreatest Hits

DeVry Corporate Headquarters

Chicago, Illinois SPD designed environmental graphics for the 160,000 square feet DVUC Commons and two corporate offices. One central component in the Commons is the History Wall – a 52-foot long timeline, backlit with 13 glass panels with integrated digital screens. Another key component is a graphic display that brings the Student Journey to life with messages of foundation, mentorship, collaboration, and fulfillment. The Commons area was strategically chosen so that the history of the ...
Arts & CultureGreatest HitsInternational

Daxing Rose Theme Park

Beijing, China Selbert Perkins Design designed a signage and wayfinding system for the Daxing Rose Garden in Beijing, which hosted the 2016 World Rose Exposition. SPD’s scope of work included gateway elements, furniture and branding, and a vehicular and pedestrian wayfinding system. SPD Greatest Hits Placemaking Brochure Arts & Culture Brochure
Greatest HitsInternationalMixed-Use & Retail

Dahua 1935

Xi-an, China Awarded the 2020 Best Placemaking Destination by Retail Leisure International (RLI) and RICS Regeneration Project of the Year, Dahua 1935 celebrates the rich history and character of the oldest commercial district and textile mill in Xi’an China. SPD integrated innovative art elements into the signage, wayfinding, and placemaking master plan, combining industrial elements, LED and neon lighting with delicate textile patterns. Murals and framed photos from the past tell the stories of the ...
Arts & CultureGreatest HitsSignage & Wayfinding

Crocker Art Museum

Sacramento, California Selbert Perkins Design collaborated with Gwathmey Siegal Architects to create a comprehensive signage and wayfinding program as part of the renovation of Crocker Art Museum in Sacramento, CA. The leading arts institution in the Sacramento Valley, the museum features exhibition galleries, a 260-seat auditorium, a double-height reception hall, offices, a store, and a café. SPD’s dynamic system – including donor recognition, identification, and wayfinding signage – facilitates circulation and enhances the visitor experience ...
Greatest HitsHospitalityMixed-Use & Retail

The Cosmopolitan of Las Vegas

Las Vegas, NV The Cosmopolitan Hotel overlooks the Strip at the heart of the City Center resort in Las Vegas. SPD created all signage and wayfinding standards for the luxury, 6.6 million sf, 2,995 room center, including the casino, upscale shopping, 18 restaurants, spa, lounges, bars, three pools, and artists-in-residence. SPD Greatest Hits Hospitality Brochure Placemaking Brochure
CommercialGreatest HitsSignage & Wayfinding

Colorado Center

Santa Monica, CA Colorado Center is a premier urban creative office complex and home to media, advertising, and entertainment companies. SPD created the new identity and color-coded signage and wayfinding master plan to unify the six office buildings, three-level garage, and enhance the outdoor courtyard experience. SPD Greatest Hits Corporate Brochure Parking Brochure Placemaking Brochure
BrandingCivicGreatest Hits

City of Worcester

Worcester, MA SPD created a brand identity and wayfinding master plan for the City of Worcester, including a comprehensive analysis of their brand identity and wayfinding signs, recommendations, and design concepts. SPD collaborated with the project team to increase awareness and tourism, and to improve the overall image of the City by creating a functional wayfinding system for visitors and residents. SPD Greatest Hits Placemaking Brochure Civic Brochure
CivicCommunication Master PlanDigital Design

City of Santa Monica

Santa Monica, CA SPD collaborates with the City of Santa Monica on a variety of civic design and vehicle, pedestrian, bicycle, and metro first/last mile wayfinding projects. Each project integrates static and digital signage and heads-up mapping, to create a sustainable citywide branded system of signs, maps, and lighting. SPD Greatest Hits Placemaking Brochure Civic Brochure
CivicCommunication Master PlanGreatest Hits

City of Long Beach

Long Beach, CA SPD designed the City of Long Beach citywide pedestrian and vehicle wayfinding program, including gateways, parking, coastal access, and digital communications. The new city and neighborhood gateways integrate the Long Beach Brand and can be customized by each neighborhood to celebrate the diversity of the city. Pedestrian signs include heads-up maps, and new digital signs will provide information and revenue generation opportunities. SPD Greatest Hits Placemaking Brochure Civic Brochure
BrandingCivicDigital Design

City of Lancaster

Lancaster, CA SPD collaborated with the City of Lancaster to research, plan, design, and implement a new logo and brand for Lancaster CA. The new brand repositions Lancaster as a vibrant community at the center of innovation, technology, and nature. The logo represents the California poppy, the CA state flower, and celebrates the Lancaster poppy reserve. The research process included hundreds of community interviews, and electronic surveys that received thousands of responses to guide the ...
CivicCommunication Master PlanDigital Design

City of Anaheim

Anaheim, CA SPD designed and implemented the branded citywide vehicle, pedestrian, parking, and paratransit wayfinding systems for the City of Anaheim, CTR City, and Resort Districts, as well as the branding for residential and museum properties. The new sustainable systems feature solar powered signs and digital connectivity throughout the city. SPD Greatest Hits Placemaking Brochure Civic Brochure
Digital DesignGreatest HitsHospitality

City Center

Las Vegas, NV Aria Casino • Aria Convention Center • Cirque du Soleil Elvis Theater • Aria Retail & Restaurants • City Center Employee Parking One of the largest sustainable communities in the world, City Center showcases the harmony between upscale hospitality and green design. SPD created the signage and wayfinding master plan for this dramatic and successful mixed-use destination in the heart of Las Vegas. The system links all site destinations including hotels, casinos, ...
Digital DesignGreatest HitsInternational

China Resources Headquarters

Shenzhen, China Selbert Perkins Design developed and implemented a comprehensive static and digital signage and wayfinding system that complements the architectural elements at The China Resources Group Headquarters. The Shenzhen Tower is located near the Great China International Exchange Square, along a distinct row of skyscrapers that define the central business district. The tower represents the high-quality urban visage of Shenzhen, China’s design capital. SPD Greatest Hits Sports Brochure Retail Brochure Placemaking Brochure
Greatest HitsPlacemakingPublic Art

The Battery Atlanta

Atlanta, Georgia SPD provided design services to the Braves Construction Company and Wakefield Beasley & Associates to create a signage & wayfinding master plan for the Atlanta Braves mixed-use district, The Battery Atlanta. The main components of this 60-acre site include the Ballpark Plaza and Entertainment Zone, as well as offices, hotels and residential living. SPD Greatest Hits Entertainment Brochure Sports Brochure
Greatest HitsSignage & WayfindingSports & Entertainment

AT&T Stadium

Arlington, TX SPD, collaborating with HKS Architects and the Dallas Cowboys, created the comprehensive program of exterior and interior signage and amenities for the AT&T Stadium. The multifunctional stadium includes conference facilities, offices, retail establishments, restaurants and other food services, a museum, parking services, sponsorship opportunities, and other public services. At 2.3 million square feet, the stadium holds 80,000 to 100,000 spectators and is the largest NFL stadium in the USA. SPD also created the ...
Digital DesignGreatest HitsSignage & Wayfinding

ARTIC (Anaheim Regional Transportation Intermodal Center)

ARTIC (Anaheim Regional Transportation Intermodal Center) Anaheim, CA SPD developed a comprehensive exterior and interior signage and wayfinding system for the Anaheim Regional Transportation Intermodal Center. ARTIC is a platinum LEED-certified iconic transportation hub for train, bus, taxi, and light rail, where people seamlessly move between multi-modal transit services to reach Southern California activity centers and business districts. Transportation Brochure
Environmental GraphicsGreatest HitsPlacemaking

American Family Insurance Amphitheater

American Family Insurance Amphitheater (Summerfest) Milwaukee, Wisconsin SPD collaborated with EUA, American Family Insurance and the Milwaukee World Festival, Inc. creating an experiential wayfinding and supergraphics masterplan featuring environmental graphics and notable lyrics from artists that have performed at the amphitheater as well as the Wall of Fame along the south ramp. Summerfest and the Amphitheater are ready to rock this summer! SPD Greatest Hits Entertainment Brochure Sports Brochure Placemaking Brochure
Branded EnvironmentsGreatest HitsMixed-Use & Retail

City Creek Center

City Creek Center Salt Lake City, Utah City Creek Center is one of the largest and most successful mixed-use projects in the USA. Collaborating with a diverse team including owners, architects, landscape architects, lighting and water feature designers, SPD created the logo, lighted gateway monuments, signage and wayfinding, storytelling exhibits, tenant standards, and coordinated the comprehensive public art program. Inspired by the historic creek that flowed through the site in the 1800s, the resulting branded ...
Greatest HitsMixed-Use & RetailPlacemaking

Ballpark Village

Ballpark Village St. Louis, MO SPD collaborated with the Cordish Company and the St. Louis Cardinals to create Ballpark Village, a dynamic sports, entertainment, and hospitality district adjacent to Cardinals stadium in downtown St Louis. Dynamic streetscapes, gateways, playing fields, hotels, retail, restaurants, residences, public art, and related amenities celebrate the legendary history of the Cardinals and the future of St. Louis. The branded environments create a fun and entertaining destination for fans and families ...
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