Selbert Perkins Design created the exterior and interior signage and wayfinding system for the 350-acre Hamad Medical Corporation (HMC) campus in Doha, Qatar. The branded signage and wayfinding system includes 22,000 signs and standardizes nomenclature, establishes a new room number program, and unifies all sites and buildings while complementing the various architectural styles. Elements include gateway/monument signs, vehicular and pedestrian circulation, directories and parking identification, as well as an interactive/digital secondary wayfinding system featuring graphic/voice link with the ability to print information maps.