Digital Design

Costa Mesa, CA The whimsical logo for Knife Pleat expresses the innovative, elegant, and entertaining culinary experience at this popular and critically acclaimed California restaurant. Created by culinary innovators, Tony Esnault and Yassmin Sarmadi, the restaurant has become an iconic center for a diverse audience.

Boston, MA SPD created the new visual identity and brand collateral for Tradesman Coffee Shop and Lounge, located in the Hilton Hotel, in Boston’s financial district. The imagery references the unique character of Boston and integrates artifacts of world travel and cuisine.

New York, NY SPD developed the Identity and Branding communication program for Roasting Plant, an innovative coffee roaster and retailer with multiple locations in the USA. The name and logo express their iconic and patented “Javabot” roasting process and is applied to all print and digital media, equipment, menus, packaging, apparel, merchandise, storytelling murals, and signage to create a truly ‘experiential’ branded retail environment.

Los Angeles, CA The Motor Cities National Heritage Area celebrates the people, places, and innovations of the American automobile industry. The brand identity, landmarks, website, and exhibits throughout Michigan capture the legacy and impact of America’s passion for the automobile.

Los Angeles, CA SPD designed the new logo and website for the LA-based non-profit organization betterTogether Forever. People and the pets they love belong together no matter what challenges life has thrown their way. betterTogether Forever is dedicated to helping pet parents in Los Angeles communities that are under-served and under-resourced access valuable services to help them stay together with the pets they love, and to keep those pets safe, healthy, happy, off the streets, ...

Cambridge, MA The new brand standards for CEE at MIT symbolize the community collaboration and vision that are the core of the science, engineering, and cultural mission of CEE. The new logo, multi-colored palette, website, and branded environments unite the school’s synergistic approach to addressing the interrelated issues of today’s society.

Boston, MA A new name and identity launched the rebirth of the Boston Architectural College. Applied to new admissions materials, advertising, signage, and website, the new BAC brand dramatically increased fundraising, applicants, and improved brand rankings, reinforcing its status as a leading educational institution.

Los Angeles, California The Wilshire Grand is LA’s newest landmark and the tallest building in California. The mixed-use site features a 350 room Intercontinental Hotel, conference facilities, restaurants, roof top bar, pool, and spa. SPD collaborated with AC Martin Partners, Hanjin International Corporation, and Standard Vision to create the signage and wayfinding master plan, including a dynamic digital roof top sign and revenue generating displays. SPD Greatest Hits Hospitality Brochure Corporate Brochure Placemaking Brochure

Los Angeles, CA SPD, in collaboration with Gruen Associates and Metro, designed a comprehensive wayfinding system for Union Station in Los Angeles. The key elements of the system include wall-mounted LED signs for the arrival/departure information for both Amtrak and Metrolink lines, a large interactive pylon with four touchscreens to help travelers with trip planning, as well as identity pylons around the perimeter of Union Station. SPD Greatest Hits Branding Brochure Parking Brochure Placemaking Brochure

West Hollywood, CA Combining the spirit of Old Hollywood and Contemporary Hollywood, Selbert Perkins Design collaborated with AECOM, Combined Properties, Inc. and Martin Brudnizki Design Studio to create the signage and wayfinding for the eclectic hotel and adjacent upscale residences, as well as all amenities including the Wolfgang Puck restaurant. In collaboration with the Visit West Hollywood, SPD also authored the digital billboard codes to create a dynamic facade integrating a digital light show and ...

West Hollywood, CA The Pacific Design Center, designed by Cesar Pelli, is the premier designer showcase in Los Angeles. SPD created the interior and exterior signage and wayfinding system, featuring monumental 30’ sculptures of a chair and lamp, to reflect the home furnishings industry and dramatically reinforce the landmark status of the buildings. The unique and instantly recognizable sculptures reinforce the dramatic structures and attract visitors worldwide. SPD Greatest Hits Retail Brochure Corporate Brochure Placemaking ...

Arlington, Texas In the heart of the sports & entertainment district in Arlington, SPD collaborated with the Cordish Companies and Texas Rangers to design the complete exterior & interior signage & wayfinding for the Texas Live! Located in between Globe Life Field and AT&T Stadium, Texas Live! is the place to tailgate before a Rangers or Cowboys game. SPD designed the six 80 ft LED towers that line the main entrance to Globe Life Field, ...

Patrick G. and Shirley W. Ryan Center for the Musical Arts Evanston, IL Selbert Perkins Design created the donor recognition, wayfinding, digital signage, and room identification system for the Patrick G. and Shirley W. Ryan Center for the Musical Arts at Northwestern University. The new system integrates seamlessly with the elegant new building designed by Goettch Partners, reflecting the mission and accomplishments of the Center and its alumni. SPD Greatest Hits Education Brochure

Boston, MA SPD worked with landscape architects and media designers to design the award-winning Bernard M. Gordon Tribute Portal at Northeastern University. The Portal is an interactive archway in the center of the campus that utilizes innovative media to honor ten groundbreaking engineers. Bernard Gordon created the first analog/digital interface; the portal’s dynamic elements express the transformation of analog to digital technology. Placemaking Brochure Public Art Brochure

Las Vegas, NV SPD developed a comprehensive dynamic signage and wayfinding system that encompasses the interior and exterior of the Terminal 3 McCarran International Airport, as well as roadways and a new parking garage. The sign system was designed with several dynamic sign components throughout the terminal for up-to-the minute terminal information and “infotainment”. SPD Greatest Hits Aviation Brochure Transportation Brochure

St. Louis, MO Nestled in the heart of Ballpark Village and directly across from Busch Stadium, Live! by Loews, is a luxury hotel destination in St. Louis, MO. The hotel features 216 guest rooms, 17,000 square feet of meeting and event space, multiple dining outlets including an outdoor rooftop terrace with green space and views into the stadium. SPD designed a comprehensive signage & wayfinding program that integrates seamlessly into the architecture & interior design. ...

Hanover, MD Maryland Live extends the Cordish Live! Brand to this new hotel, event center and casino in Arundel Mills, Hanover, Maryland. SPD created the dynamic exterior identity and designed the complete wayfinding system for the upscale room hotel, spa and convention center. The new 4000 seat, 3 story multi-use concert and event venue – The Hall at Live! features a digital experience wall to greet visitors as they arrive. Hospitality Brochure

Pittsburgh, PA SPD collaborated with The Cordish Companies to design the identity signage and wayfinding for Live! Casino Pittsburgh, a 100,000 square foot facility located in Westmoreland County, PA. The facility features two levels of casino gaming and entertainment venues, including Sports & Social – Steel City and Guy Fieri’s American Kitchen & Bar. SPD designed both the exterior & interior identification signage & wayfinding, including art, graphic murals, and storytelling elements throughout the entertainment ...

Las Vegas, NV Selbert Perkins Design collaborated with the City of Las Vegas and YESCO on an iconic new gateway. This epic structure integrates both traditional lighting and state of the art LED bulbs for a dynamic entry experience into the historic downtown SPD Greatest Hits Placemaking Brochure Civic Brochure Public Art

Kansas City, Missouri The Kansas City Power and Light District is the cornerstone of a massive $5 billion urban renaissance which includes a completely re-imagined downtown with new performing arts venues, landmark theaters, arena, convention center expansion, restaurants, and 10,000 urban lofts units. SPD developed the vibrant communications master plan, district identities, district naming, gateways and wayfinding, and public art. Large neon signs and building graphics integrate the district and create a warm, inviting and ...

Doha, Qatar Selbert Perkins Design created the exterior and interior signage and wayfinding system for the 350-acre Hamad Medical Corporation (HMC) campus in Doha, Qatar. The branded signage and wayfinding system includes 22,000 signs and standardizes nomenclature, establishes a new room number program, and unifies all sites and buildings while complementing the various architectural styles. Elements include gateway/monument signs, vehicular and pedestrian circulation, directories and parking identification, as well as an interactive/digital secondary wayfinding system ...

Abu Dhabi, UAE Abu Dhabi, the capitol of the UAE, is transforming from a historic trade center into a dynamic, modern metropolis. However, the city lacked street names, addresses, zip codes, and a consistent branded visual system for all municipal facilities. SPD collaborated with an extensive team of planners, engineers, and cultural experts to create the nations’ first citywide system of street names, addresses, zip codes, and sign standards for all municipal districts, facilities and ...

Santa Monica, CA SPD collaborates with the City of Santa Monica on a variety of civic design and vehicle, pedestrian, bicycle, and metro first/last mile wayfinding projects. Each project integrates static and digital signage and heads-up mapping, to create a sustainable citywide branded system of signs, maps, and lighting. SPD Greatest Hits Placemaking Brochure Civic Brochure

Lancaster, CA SPD collaborated with the City of Lancaster to research, plan, design, and implement a new logo and brand for Lancaster CA. The new brand repositions Lancaster as a vibrant community at the center of innovation, technology, and nature. The logo represents the California poppy, the CA state flower, and celebrates the Lancaster poppy reserve. The research process included hundreds of community interviews, and electronic surveys that received thousands of responses to guide the ...

Anaheim, CA SPD designed and implemented the branded citywide vehicle, pedestrian, parking, and paratransit wayfinding systems for the City of Anaheim, CTR City, and Resort Districts, as well as the branding for residential and museum properties. The new sustainable systems feature solar powered signs and digital connectivity throughout the city. SPD Greatest Hits Placemaking Brochure Civic Brochure

Las Vegas, NV Aria Casino • Aria Convention Center • Cirque du Soleil Elvis Theater • Aria Retail & Restaurants • City Center Employee Parking One of the largest sustainable communities in the world, City Center showcases the harmony between upscale hospitality and green design. SPD created the signage and wayfinding master plan for this dramatic and successful mixed-use destination in the heart of Las Vegas. The system links all site destinations including hotels, casinos, ...

Shenzhen, China Selbert Perkins Design developed and implemented a comprehensive static and digital signage and wayfinding system that complements the architectural elements at The China Resources Group Headquarters. The Shenzhen Tower is located near the Great China International Exchange Square, along a distinct row of skyscrapers that define the central business district. The tower represents the high-quality urban visage of Shenzhen, China’s design capital. SPD Greatest Hits Sports Brochure Retail Brochure Placemaking Brochure

ARTIC (Anaheim Regional Transportation Intermodal Center) Anaheim, CA SPD developed a comprehensive exterior and interior signage and wayfinding system for the Anaheim Regional Transportation Intermodal Center. ARTIC is a platinum LEED-certified iconic transportation hub for train, bus, taxi, and light rail, where people seamlessly move between multi-modal transit services to reach Southern California activity centers and business districts. Transportation Brochure

Bingham Boston, Massachusetts The new Bingham brand established the firm as an innovative international law firm and resulted in substantial global growth and recognition. The award-winning identity was strategically applied to a comprehensive multi-language communication system, fusing print, digital, bold advertising, and environments, to establish the brand worldwide. SPD Greatest Hits Branding Brochure Corporate Brochure Placemaking Brochure