Branded Environments

Branded EnvironmentsDigital DesignGreatest Hits

Orlando International Airport

Orlando, FL SPD is collaborating with HNTB to develop the signage and wayfinding master plan for the new South Terminal Complex – Phase 1 at Orlando International Airport (MCO), Florida. The master plan will create a sense of place and reinforce “The Orlando Experience” – a world-class, technologically advanced, passenger-friendly, culturally sensitive and sustainable terminal complex that will accommodate up to 45 million passengers. SPD’s scope of work includes Curbside Roadways, Airside Terminal Building, Landside ...
Branded EnvironmentsCommunication Master PlanEducation

Cal Poly, San Luis Obispo

San Luis Obispo, CA Selbert Perkins Design worked with California Polytechnic State University at San Luis Obispo to develop an exterior campus wayfinding signage plan, including wayfinding standards and a phased implementation plan. Our goal was to help students, faculty and visitors navigate the campus from key entries and parking areas to frequently visited destinations. SPD considered all University campus activities and events, vehicular and pedestrian movement, security, emergency and safety requirements, as well as ...
Branded EnvironmentsEducationPlacemaking

Skyline College Branded Environment

San Bruno, CA Selbert Perkins Design collaborated with the San Mateo County Community College District and Skyline College to develop a new brand identity for the College. The new logo, which visualizes ocean waves, sun rays, and a unifying horizon line, differentiates Skyline College in the San Mateo County, CA education market, builds regional brand awareness, celebrates the diverse culture of the College, and establishes a powerful vision for the future.
Branded EnvironmentsGreatest HitsPlacemaking

The Eddystone

Detroit, MI Located in the heart of District Detroit, the Eddystone is a redevelopment of the historic Eddystone Hotel built in 1924. SPD worked closely with Olympia Development and Kraemer Architects to design the logo and branding for this iconic building as well as a complete exterior and interior environmental graphics and wayfinding system. The system integrates nods to the past, including stair murals at every landing that celebrates the history of Detroit and encourages ...
Branded EnvironmentsCommunication Master PlanPlacemaking

CtrCity Residences

Anaheim, CA CtrCity is the heart of Anaheim, where trend meets tradition. SPD created the varied identities and signs for the Promenade, Broadway Arms, Harbor Lofts, and Carnegie Plaza, as well as the district wide signs, maps, and micro transit system graphics for this eclectic urban district.
azalea primestor
Branded EnvironmentsEnvironmental GraphicsMixed-Use & Retail


South Gate, CA SPD, collaborating with Primestor and Nadel Architects developed the branded signage & wayfinding for azalea Regional Shopping Center in the city of South Gate, CA. The comprehensive system, includes signage and wayfinding, digital billboards, parking, tenant guidelines, entitlement packages, LEED exhibits, and facade treatment design for the 37-tenant entertainment destination. Retail Brochure
Branded EnvironmentsCivicPlacemaking


Worcester, MA SPD created a brand identity and wayfinding master plan for the City of Worcester, including a comprehensive analysis of their brand identity and wayfinding signs, recommendations, and design concepts. SPD collaborated with the project team to increase awareness and tourism, and to improve the overall image of the City by creating a functional wayfinding system for visitors and residents.
Branded EnvironmentsDigital DesignGreatest Hits

Knife Pleat

Costa Mesa, CA The whimsical logo for Knife Pleat expresses the innovative, elegant, and entertaining culinary experience at this popular and critically acclaimed California restaurant. Created by culinary innovators, Tony Esnault and Yassmin Sarmadi, the restaurant has become an iconic center for a diverse audience.
Branded EnvironmentsDigital DesignMixed-Use & Retail

Tradesman Coffee Shop and Lounge

Boston, MA SPD created the new visual identity and brand collateral for Tradesman Coffee Shop and Lounge, located in the Hilton Hotel, in Boston’s financial district. The imagery references the unique character of Boston and integrates artifacts of world travel and cuisine.
Branded EnvironmentsMixed-Use & RetailRestaurants

Sports & Social

Various Cities Working closely with the Cordish Companies, SPD designed the brand and signage standards for Sports & Social, a sports-themed food and beverage concept. SPD designed and coordinated the brand integration in several Sports & Social locations including St Louis, Philadelphia, Pittsburgh, Detroit, and Maryland. Each location is customized to integrate the name of the city and environmental graphics within the space to celebrate the city’s sports teams.
Branded EnvironmentsDigital DesignGreatest Hits

Roasting Plant

New York, NY SPD developed the Identity and Branding communication program for Roasting Plant, an innovative coffee roaster and retailer with multiple locations in the USA. The name and logo express their iconic and patented “Javabot” roasting process and is applied to all print and digital media, equipment, menus, packaging, apparel, merchandise, storytelling murals, and signage to create a truly ‘experiential’ branded retail environment.
Branded EnvironmentsHospitalitySignage & Wayfinding

Morongo Casino, Resort, and Spa

Palm Desert, CA SPD created the comprehensive brand master plan for this successful hotel, casino, and spa. The logo reflects the dramatic architecture at the hotel’s port-cochere. Additional elements include the design of all exterior and interior graphics and wayfinding systems for all hotel destinations, including digital exterior signs, interactive kiosks, casino, restaurants, and in-room amenities.
Branded EnvironmentsCommunication Master PlanGreatest Hits

Los Angeles World Airports

The iconic LAX Gateway has become an icon of the LA experience. Conceived and designed by Selbert Perkins Design in collaboration with the LAX Beautification Team, the landmark gateway features a ring of fifteen illuminated 100′ color-changing columns. The gateway was developed to welcome the world to Los Angeles and as a landmark, represents the energy, diversity, excitement, and unity of LA. Selbert Perkins Design celebrates 20 years of collaboration with Los Angeles World Airports ...
Branded EnvironmentsCivicGreatest Hits

La Plaza Village

Los Angeles, CA With community leaders, artists, designers, and architects, SPD created the brand standards for this mixed-use residential development located in the heart of El Pueblo, the historic core of Los Angeles. A rich palette of colors, textures, and stories of Mexican heritage is woven throughout this landmark destination, creating a unique sense of place and a dynamic experience for all visitors. Read our recent story on this project design process …
Branded EnvironmentsCivicDigital Design

Motor Cities National Heritage Area

Los Angeles, CA The Motor Cities National Heritage Area celebrates the people, places, and innovations of the American automobile industry. The brand identity, landmarks, website, and exhibits throughout Michigan capture the legacy and impact of America’s passion for the automobile.
Branded EnvironmentsGreatest HitsPlacemaking

One Light Luxury Apartments

Kansas City, Missouri Selbert Perkins Design provided planning and design services to The Cordish Companies to create a comprehensive interior & exterior sign program for the One Light residential tower. One Light was the first newly constructed high-rise apartment building in downtown Kansas City in over 50 years and rises 25 stories at the corner of 13th and Walnut Streets in the heart of downtown Kansas City’s Power & Light District. Its central location puts ...
Branded EnvironmentsCommercialCommunication Master Plan

Sunset Media Center

Los Angeles, California The Sunset Media Center is an inspiring art-filled commercial office center in the heart of the Hollywood Media District. SPD collaborated with Kilroy Realty and Gensler to develop the brand identity, signage and wayfinding, parking, and placemaking elements to provide a dynamic exterior and interior experience for all visitors.
Branded EnvironmentsGreatest HitsMixed-Use & Retail

Redondo Landing on the Pier

Redondo Beach, CA SPD created the vintage inspired logo and brand communications plan for the historic 1898 building and pier at Redondo Beach CA. The varied visual elements tell stories of the pier’s history and reflect the vibrant waterfront environment. SPD Greatest Hits Branding Brochure Entertainment Brochure Sports Brochure Hospitality Brochure Retail Brochure Corporate Brochure Parking Brochure Healthcare Brochure Education Brochure Placemaking Brochure Civic Brochure Aviation Brochure Arts & Culture Brochure Mixed Use-Retail Brochure
Branded EnvironmentsGreatest HitsPlacemaking

One Cardinal Way

St. Louis, MO Nestled in the heart of Ballpark Village in St Louis, Mo, One Cardinal Way is a 29-story tower with breathtaking views into Busch Stadium. Collaborating with the Cordish Companies & St. Louis Cardinals, SPD designed a complete exterior & interior wayfinding and environmental graphics system throughout the tower. The exterior features integrated billboards facing the stadium, an internally illuminated polished stainless-steel canopy and an integrated LED video screen on the top of ...
Branded EnvironmentsEnvironmental GraphicsGreatest Hits

Metro Silver Line

Los Angeles, CA Selbert Perkins Design developed a comprehensive signage system at Los Angeles’ Metro’s Harbor Gateway Transit Center and for two Harbor Transitway Stations. The comprehensive, unified, and branded system was designed to replace the existing signage and wayfinding elements at each location. The new signage and wayfinding program improves the user experience, enhances the general public’s awareness of Metro services, and meets all current and future needs of the Harbor Gateway Transit Center. ...
Branded EnvironmentsGreatest HitsMixed-Use & Retail

City Creek Center

City Creek Center Salt Lake City, Utah City Creek Center is one of the largest and most successful mixed-use projects in the USA. Collaborating with a diverse team including owners, architects, landscape architects, lighting and water feature designers, SPD created the logo, lighted gateway monuments, signage and wayfinding, storytelling exhibits, tenant standards, and coordinated the comprehensive public art program. Inspired by the historic creek that flowed through the site in the 1800s, the resulting branded ...
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