Commercial

Detroit, MI In collaboration with Neumann/Smith Architects and the Huntington Bank brand team, Selbert Perkins Design, developed a comprehensive environmental graphics and signage program for the company’s new Detroit headquarters. The Huntington Tower is located within the heart of Detroit’s Entertainment District. The modern building, which was specifically designed to complement the surrounding historic architecture, includes offices, retail space, and parking garage, as well as a rooftop terrace offering stunning views of the city from the top ...

Watertown, Massachusetts Selbert Perkins Design developed a cohesive wayfinding signage plan and branded environment for the Affini-T Headquarters at 100 Forge in Watertown, Massachusetts. The wayfinding signage program reflects the company’s brand identity, and the integrated graphics are designed to work with the building’s architecture. 100 Forge is a state-of-the-art, all-glass, nine-story, 165,600 square foot life science building, complete with views of the Charles River.  Affini-T Therapeutics is a biotechnology company that develops T-cell therapies ...

Los Angeles, California The Sunset Media Center is an inspiring art-filled commercial office center in the heart of the Hollywood Media District. SPD collaborated with Kilroy Realty and Gensler to develop the brand identity, signage and wayfinding, parking, and placemaking elements to provide a dynamic exterior and interior experience for all visitors. Branding Brochure Corporate Brochure Parking Brochure

Beijing, China Laiye is a leading innovator in the new era of human-robot collaboration. SPD collaborated with Lighthouse Branding to develop the new corporate brand assets including the new brand strategy, logo/wordmark, brand guide, advertising, and web design, to introduce LAIYE to a worldwide audience.

Los Angeles, California The Wilshire Grand is LA’s newest landmark and the tallest building in California. The mixed-use site features a 350 room Intercontinental Hotel, conference facilities, restaurants, roof top bar, pool, and spa. SPD collaborated with AC Martin Partners, Hanjin International Corporation, and Standard Vision to create the signage and wayfinding master plan, including a dynamic digital roof top sign and revenue generating displays. SPD Greatest Hits Hospitality Brochure Corporate Brochure Placemaking Brochure

Los Angeles, California The Sunset Media Center is an inspiring art-filled commercial office center in the heart of the Hollywood Media District. SPD collaborated with Kilroy Realty and Gensler to develop the brand identity, signage and wayfinding, parking, and placemaking elements to provide a dynamic exterior and interior experience for all visitors.

West Hollywood, CA The Pacific Design Center, designed by Cesar Pelli, is the premier designer showcase in Los Angeles. SPD created the interior and exterior signage and wayfinding system, featuring monumental 30′ sculptures of a chair and lamp, to reflect the home furnishings industry and dramatically reinforce the landmark status of the buildings. The unique and instantly recognizable sculptures reinforce the dramatic structures and attract visitors worldwide. SPD Greatest Hits Retail Brochure Corporate Brochure Placemaking ...

Chicago, Illinois SPD designed environmental graphics for the 160,000 square feet DVUC Commons and two corporate offices. One central component in the Commons is the History Wall – a 52-foot long timeline, backlit with 13 glass panels with integrated digital screens. Another key component is a graphic display that brings the Student Journey to life with messages of foundation, mentorship, collaboration, and fulfillment. The Commons area was strategically chosen so that the history of the ...

Santa Monica, CA Colorado Center is a premier urban creative office complex and home to media, advertising, and entertainment companies. SPD created the new identity and color-coded signage and wayfinding master plan to unify the six office buildings, three-level garage, and enhance the outdoor courtyard experience. SPD Greatest Hits Corporate Brochure Parking Brochure Placemaking Brochure

Chicago, Illinois SPD developed the environmental graphics program to enhance the Big Ten Network corporate offices in Chicago, IL. The dynamic elements SPD designed, including identity signs, murals, and banners, highlight the organization’s iconic status as the first international network dedicated to coverage of American collegiate sports conferences. SPD Greatest Hits Sports Brochure Corporate Brochure

Bingham Boston, Massachusetts The new Bingham brand established the firm as an innovative international law firm and resulted in substantial global growth and recognition. The award-winning identity was strategically applied to a comprehensive multi-language communication system, fusing print, digital, bold advertising, and environments, to establish the brand worldwide.