Hospitality

BrandingHospitalityLogo Design

Morongo Casino, Resort, and Spa

Palm Desert, CA SPD created the comprehensive brand master plan for this successful hotel, casino, and spa. The logo reflects the dramatic architecture at the hotel’s port-cochere. Additional elements include the design of all exterior and interior graphics and wayfinding systems for all hotel destinations, including digital exterior signs, interactive kiosks, casino, restaurants, and in-room amenities.
Branded EnvironmentsHospitalitySignage & Wayfinding

Morongo Casino, Resort, and Spa

Palm Desert, CA SPD created the comprehensive brand master plan for this successful hotel, casino, and spa. The logo reflects the dramatic architecture at the hotel’s port-cochere. Additional elements include the design of all exterior and interior graphics and wayfinding systems for all hotel destinations, including digital exterior signs, interactive kiosks, casino, restaurants, and in-room amenities.
CorporateDigital DesignEnvironmental Graphics

Wilshire Grand Center

Los Angeles, California The Wilshire Grand is LA’s newest landmark and the tallest building in California. The mixed-use site features a 350 room Intercontinental Hotel, conference facilities, restaurants, roof top bar, pool, and spa. SPD collaborated with AC Martin Partners, Hanjin International Corporation, and Standard Vision to create the signage and wayfinding master plan, including a dynamic digital roof top sign and revenue generating displays. SPD Greatest Hits Hospitality Brochure Corporate Brochure Placemaking Brochure
Digital DesignGreatest HitsHospitality

Pendry Hotel & Residences

West Hollywood, CA Combining the spirit of Old Hollywood and Contemporary Hollywood, Selbert Perkins Design collaborated with AECOM, Combined Properties, Inc. and Martin Brudnizki Design Studio to create the signage and wayfinding for the eclectic hotel and adjacent upscale residences, as well as all amenities including the Wolfgang Puck restaurant. In collaboration with the Visit West Hollywood, SPD also authored the digital billboard codes to create a dynamic facade integrating a digital light show and ...
Digital DesignGreatest HitsHospitality

Live! By Loews St. Louis

St. Louis, MO Nestled in the heart of Ballpark Village and directly across from Busch Stadium, Live! by Loews, is a luxury hotel destination in St. Louis, MO. The hotel features 216 guest rooms, 17,000 square feet of meeting and event space, multiple dining outlets including an outdoor rooftop terrace with green space and views into the stadium. SPD designed a comprehensive signage & wayfinding program that integrates seamlessly into the architecture & interior design. ...
Digital DesignGreatest HitsHospitality

Live! Hotel Maryland

Hanover, MD Maryland Live extends the Cordish Live! Brand to this new hotel, event center and casino in Arundel Mills, Hanover, Maryland. SPD created the dynamic exterior identity and designed the complete wayfinding system for the upscale room hotel, spa and convention center. The new 4000 seat, 3 story multi-use concert and event venue – The Hall at Live! features a digital experience wall to greet visitors as they arrive. Hospitality Brochure
Greatest HitsHospitalitySignage & Wayfinding

Hotel Nia

Menlo Park, California Hotel Nia is an innovative contemporary hotel in Silicon Valley. The signage and wayfinding elements integrate whimsical symbols to identify and direct to hotel amenities, including rooms, parking, pool, restaurants, and conference areas. SPD Greatest Hits Hospitality Brochure
Greatest HitsHospitalityMixed-Use & Retail

The Cosmopolitan of Las Vegas

Las Vegas, NV The Cosmopolitan Hotel overlooks the Strip at the heart of the City Center resort in Las Vegas. SPD created all signage and wayfinding standards for the luxury, 6.6 million sf, 2,995 room center, including the casino, upscale shopping, 18 restaurants, spa, lounges, bars, three pools, and artists-in-residence. SPD Greatest Hits Hospitality Brochure Placemaking Brochure
Digital DesignGreatest HitsHospitality

City Center

Las Vegas, NV Aria Casino • Aria Convention Center • Cirque du Soleil Elvis Theater • Aria Retail & Restaurants • City Center Employee Parking One of the largest sustainable communities in the world, City Center showcases the harmony between upscale hospitality and green design. SPD created the signage and wayfinding master plan for this dramatic and successful mixed-use destination in the heart of Las Vegas. The system links all site destinations including hotels, casinos, ...
BrandingHospitalityLogo Design

Benedetto Restaurant

Cambridge, Massachusetts SPD created the new visual identity, brand standards, and digital collateral for this new restaurant, featuring rustic Italian cuisine and handmade pasta in the farmhouse-chic dining room at the classic Charles Hotel. SPD Greatest Hits Branding Brochure
HospitalityInternationalPlacemaking

Baha Mar

Nassau, The Bahamas Baha Mar is the newest upscale international resort and entertainment destination in the Bahamas – the New Riviera. SPD developed all signage and wayfinding for the expansive site featuring three hotels, casino, golf course, spas, fine dining, retail, and entertainment. SPD Greatest Hits Hospitality Brochure
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