Mixed-Use & Retail

The Beverly Center

Los Angeles, CA SPD, collaborating with Taubman and architects Neumann Smith and Fuksas, developed the branded identity and signage & wayfinding master plan for The Beverly Center in Los Angeles, CA. The comprehensive system, which includes logo design, exterior and interior signage and wayfinding, digital billboards, parking, tenant guidelines, facade …

Fourth Street Live!

Louisville, Kentucky The new logo, monuments, and signage and wayfinding system for Fourth Street Live! transformed downtown Louisville into an exciting new entertainment destination. The Live! brand has been extended to many other cities in the USA, rejuvenating downtowns, and serving as the development catalyst for billions of dollars in …

Kuntsevo Plaza

Moscow, Russia Selbert Perkins Design, in collaboration with the Jerde Partnership and ENKA TC, LLC., created the branded signage and wayfinding master plan for Kuntsevo Plaza in Moscow, Russia. The master plan positions Kuntsevo as a landmark destination reflecting Moscow’s rich history, diversity, and culture. It includes logo and brand …

One City

Shenzhen, China Collaborating with 5+Design and Shenzhen Vanke Yantian Group, SPD developed the branded communications system to identify and integrate all site and building components of this mixed-use development. In addition, SPD designed the dramatic art elements both inside and outside the complex. SPD Greatest Hits Branding Brochure Retail Brochure …

Redondo Landing on the Pier

Redondo Beach, CA SPD created the vintage inspired logo and brand communications plan for the historic 1898 building and pier at Redondo Beach CA. The varied visual elements tell stories of the pier’s history and reflect the vibrant waterfront environment.

La Plaza Village

Los Angeles, CA Collaborating with LA City, community leaders, artists, cultural consultants, and developers, SPD created the brand standards for this mixed-use residential development located in the heart of El Pueblo, the historic core of Los Angeles. A rich palette of colors, textures, and stories of Mexican heritage is woven …

Waterside District – Branding

Norfolk, VA Waterside District in Norfolk, VA, is a $40 million overhaul and rebranding of Norfolk’s iconic Waterside Festival Marketplace. Selbert Perkins Design created the new branding and environmental graphic design for the marketplace, including an iconic rooftop sign that can be seen throughout the city, exterior & interior murals, …

Roasting Plant

New York, NY SPD developed the Identity and Branding communication program for Roasting Plant, an innovative coffee roaster and retailer with multiple locations in the USA. The name and logo express their iconic and patented ‘Javabot’ roasting process and is applied to all print and digital media, equipment, menus, packaging, …

Tradesman Coffee Shop and Lounge

Boston, MA SPD created the new visual identity and brand collateral for Tradesman Coffee Shop and Lounge, located in the Hilton Hotel, in Boston’s financial district. The imagery references the unique character of Boston and integrates artifacts of world travel and cuisine. Branding Brochure

City Creek Center

City Creek Center Salt Lake City, Utah City Creek Center is one of the largest and most successful mixed-use projects in the USA. Collaborating with a diverse team including owners, architects, landscape architects, lighting and water feature designers, SPD created the logo, lighted gateway monuments, signage and wayfinding, storytelling exhibits, …

Ballpark Village

Ballpark Village St. Louis, MO SPD collaborated with the Cordish Company and the St. Louis Cardinals to create Ballpark Village, a dynamic sports, entertainment, and hospitality district adjacent to Cardinals stadium in downtown St Louis. Dynamic streetscapes, gateways, playing fields, hotels, retail, restaurants, residences, public art, and related amenities celebrate …

Tradesman Coffee Shop and Lounge

Boston, MA SPD created the new visual identity and brand collateral for Tradesman Coffee Shop and Lounge, located in the Hilton Hotel, in Boston’s financial district. The imagery references the unique character of Boston and integrates artifacts of world travel and cuisine.

Sports & Social

Various Cities Working closely with the Cordish Companies, SPD designed the brand and signage standards for Sports & Social, a sports-themed food and beverage concept. SPD designed and coordinated the brand integration in several Sports & Social locations including St Louis, Philadelphia, Pittsburgh, Detroit, and Maryland. Each location is customized …

Roasting Plant

New York, NY SPD developed the Identity and Branding communication program for Roasting Plant, an innovative coffee roaster and retailer with multiple locations in the USA. The name and logo express their iconic and patented ‘Javabot’ roasting process and is applied to all print and digital media, equipment, menus, packaging, …

La Plaza Village

Los Angeles, CA With community leaders, artists, designers, and architects, SPD created the brand standards for this mixed-use residential development located in the heart of El Pueblo, the historic core of Los Angeles. A rich palette of colors, textures, and stories of Mexican heritage is woven throughout this landmark destination, …

Westfield Century City

Century City, CA Collaborating with Westfield, SPD developed and implemented the comprehensive branded signage and wayfinding system for this premier retail destination. Static and dynamic signs and monuments complement the sleek architectural elements and reinforce the interactive experiences of LA’s most visited retail center. SPD Greatest Hits Mixed Use-Retail Brochure …

Waterside District

Norfolk, VA Waterside District in Norfolk, VA, is a $40 million overhaul and rebranding of Norfolk’s iconic Waterside Festival Marketplace. Selbert Perkins Design created the new branding and environmental graphic design for the marketplace, including an iconic rooftop sign that can be seen throughout the city, exterior & interior murals, …

The Bravern

Bellevue, WA SPD developed the signage and wayfinding master plan for this landmark $400 million mixed-use center in Bellevue WA, including offices, 180,000 sf of retail and restaurants, two 30 story luxury condominium towers, conference areas, spa/fitness center, business center, and boutique hotel. SPD Greatest Hits Retail Brochure Placemaking Brochure …

Redondo Landing on the Pier

Redondo Beach, CA SPD created the vintage inspired logo and brand communications plan for the historic 1898 building and pier at Redondo Beach CA. The varied visual elements tell stories of the pier’s history and reflect the vibrant waterfront environment. SPD Greatest Hits Branding Brochure Entertainment Brochure Sports Brochure Hospitality …

One City

Shenzhen, China Collaborating with 5+Design and Shenzhen Vanke Yantian Group, SPD developed the branded communications system to identify and integrate all site and building components of this mixed-use development. In addition, SPD designed the dramatic art elements both inside and outside the complex. SPD Greatest Hits Branding Brochure Retail Brochure …

Kuntsevo Plaza

Moscow, Russia Selbert Perkins Design, in collaboration with the Jerde Partnership and ENKA TC, LLC., created the branded signage and wayfinding master plan for Kuntsevo Plaza in Moscow, Russia. The master plan positions Kuntsevo as a landmark destination reflecting Moscow’s rich history, diversity, and culture. It includes logo and brand …

Kendall Center

Boston, Massachusetts Selbert Perkins Design created the district branding and wayfinding program for Kendall Center, in the heart of Kendall Square, “the most innovative square mile on the planet”. Our comprehensive design strategy included entrance identities for 17 buildings, signage, environmental graphics and public art for three public parking garages, …

Kansas City Power & Light District

Kansas City, Missouri The Kansas City Power and Light District is the cornerstone of a massive $5 billion urban renaissance which includes a completely re-imagined downtown with new performing arts venues, landmark theaters, arena, convention center expansion, restaurants, and 10,000 urban lofts units. SPD developed the vibrant communications master plan, …

iias Okinawa Toyosaki

Okinawa, Japan Unique local retail, entertainment, mini theme parks, and spectacular views define this truly unique mixed-use center. Bold identity graphics, neon, unique murals and amenities define the dynamic urban experience of this new landmark destination in Okinawa Japan. SPD Greatest Hits Retail Brochure Placemaking Brochure

Fourth Street Live!

Louisville, Kentucky The new logo, monuments, and signage and wayfinding system for Fourth Street Live! transformed downtown Louisville into an exciting new entertainment destination. The Live! brand has been extended to many other cities in the USA, rejuvenating downtowns, and serving as the development catalyst for billions of dollars in …

Dahua 1935

Xi-an, China Awarded the 2020 Best Placemaking Destination by Retail Leisure International (RLI) and RICS Regeneration Project of the Year, Dahua 1935 celebrates the rich history and character of the oldest commercial district and textile mill in Xi’an China. SPD integrated innovative art elements into the signage, wayfinding, and placemaking …

The Cosmopolitan of Las Vegas

Las Vegas, NV The Cosmopolitan Hotel overlooks the Strip at the heart of the City Center resort in Las Vegas. SPD created all signage and wayfinding standards for the luxury, 6.6 million sf, 2,995 room center, including the casino, upscale shopping, 18 restaurants, spa, lounges, bars, three pools, and artists-in-residence. …

City Center

Las Vegas, NV Aria Casino • Aria Convention Center • Cirque du Soleil Elvis Theater • Aria Retail & Restaurants • City Center Employee Parking One of the largest sustainable communities in the world, City Center showcases the harmony between upscale hospitality and green design. SPD created the signage and …

China Resources Headquarters

Shenzhen, China Selbert Perkins Design developed and implemented a comprehensive static and digital signage and wayfinding system that complements the architectural elements at The China Resources Group Headquarters. The Shenzhen Tower is located near the Great China International Exchange Square, along a distinct row of skyscrapers that define the central …

Canal City

Fukuoka, Japan SPD created the name, brand identity, and storytelling sculptures for Canal City, the iconic mixed-use center in the heart of Fukuoka Japan. The logo symbolizes the elements of nature – water, earth, and sky, and is integrated into all branded communications, signs, sculptures, and merchandise. SPD Greatest Hits …

The Beverly Center

Los Angeles, CA SPD, collaborating with Taubman and architects Neumann Smith and Fuksas, developed the branded identity and signage & wayfinding master plan for The Beverly Center in Los Angeles, CA. The comprehensive system, which includes logo design, exterior and interior signage and wayfinding, digital billboards, parking, tenant guidelines, facade …

City Creek Center

City Creek Center Salt Lake City, Utah City Creek Center is one of the largest and most successful mixed-use projects in the USA. Collaborating with a diverse team including owners, architects, landscape architects, lighting and water feature designers, SPD created the logo, lighted gateway monuments, signage and wayfinding, storytelling exhibits, …

Ballpark Village

Ballpark Village St. Louis, MO SPD collaborated with the Cordish Company and the St. Louis Cardinals to create Ballpark Village, a dynamic sports, entertainment, and hospitality district adjacent to Cardinals stadium in downtown St Louis. Dynamic streetscapes, gateways, playing fields, hotels, retail, restaurants, residences, public art, and related amenities celebrate …

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