Environmental Graphics

Boston Architectural College

Boston, MA A new name and identity launched the rebirth of the Boston Architectural College. Applied to new admissions materials, advertising, signage, and website, the new BAC brand dramatically increased fundraising, applicants, and improved brand rankings, reinforcing its status as a leading educational institution.

The World of Coca Cola Museum

World of Coca Cola

Atlanta, Georgia SPD collaborated with the Coca Cola Company to develop the environmental communications master plan for the World of Coca Cola Museum. SPD created the main facade and identity tower, an internally illuminated sculpture of a LED Coke bottle on ice, as well as all interior and exterior signage …

Wilshire Grand Center

Los Angeles, California The Wilshire Grand is LA’s newest landmark and the tallest building in California. The mixed-use site features a 350 room Intercontinental Hotel, conference facilities, restaurants, roof top bar, pool, and spa. SPD collaborated with AC Martin Partners, Hanjin International Corporation, and Standard Vision to create the signage …

Metro Silver Line

Los Angeles, CA Selbert Perkins Design developed a comprehensive signage system at Los Angeles’ Metro’s Harbor Gateway Transit Center and for two Harbor Transitway Stations. The comprehensive, unified, and branded system was designed to replace the existing signage and wayfinding elements at each location. The new signage and wayfinding program …

Kaiser Permanente Antelope Valley Medical Center

Lancaster, California SPD collaborated with Kaiser Permanente, exit, and Taylor architects to create the master plan for the Total Health Environment 1.0, and the Hospital of the Future. The popular new center integrates gardens, storytelling sculptures, and play areas to provide a meaningful new community resource for the city. Unique …

DeVry Corporate Headquarters

Chicago, Illinois SPD designed environmental graphics for the 160,000 square feet DVUC Commons and two corporate offices. One central component in the Commons is the History Wall – a 52-foot long timeline, backlit with 13 glass panels with integrated digital screens. Another key component is a graphic display that brings …

Big Ten Network

Chicago, Illinois SPD developed the environmental graphics program to enhance the Big Ten Network corporate offices in Chicago, IL. The dynamic elements SPD designed, including identity signs, murals, and banners, highlight the organization’s iconic status as the first international network dedicated to coverage of American collegiate sports conferences. SPD Greatest …

Bingham

Bingham Boston, Massachusetts The new Bingham brand established the firm as an innovative international law firm and resulted in substantial global growth and recognition. The award-winning identity was strategically applied to a comprehensive multi-language communication system, fusing print, digital, bold advertising, and environments, to establish the brand worldwide. SPD Greatest …

American Family Insurance Amphitheater

American Family Insurance Amphitheater (Summerfest) Milwaukee, Wisconsin SPD collaborated with EUA, American Family Insurance and the Milwaukee World Festival, Inc. creating an experiential wayfinding and supergraphics masterplan featuring environmental graphics and notable lyrics from artists that have performed at the amphitheater as well as the Wall of Fame along the …

Princeton University Frick Chemistry Laboratory

Princeton University Frick Chemistry Laboratory Princeton, New Jersey SPD collaborated with Payette Associates to create the branded environments, exhibits, donor recognition system, signage and wayfinding for the state-of-the-art Frick Chemistry Laboratory. The laboratory provides space for faculty research and teaching, a large auditorium, and faculty and administrative offices, labs, event …

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