Main Menu
Flor Fernandez
Sophia Valdes
Mike Suazo
Joe Qiao
Michael Pagliarulo
John Lutz
Dominique Logan
Will Lutz
Khoa Truong
Frankie Matthews
Carl Crooks
Clifford Selbert
Yeri-Choi
Paul Novacek
Varsha Sheth
Ruth Adams
Halle Deiterich
Cory dePasquale
Cameron Nayeri
Sharon Brooks
Chris Wong
Karen Kosoff
Rikki Zhang
Kelly Williamson
India Howlett
Art Orozco
Sheri Bates
Kelsey Kwasnica
Rommel-Alarcon.jpg
Matthew Grieci
Mikayla Hisamoto
Linda Murphy Corrigan
Kimm Silva
Eric Galeano
Andrew Davey
Kayla Lachcik
Misato Hamazaki
Ron Sellers
Nate Heick
Zoe Hotchko
Edgar Godoy
Logan Strauss
Robin Perkins
Paul Nagakura
Carla Zorrilla
Chaochi Liu
Korryn Vizcarra
Eain Lopez
Brandon Reeves
Rachael Rosa
Heather Wolfe
Lauren Cowé

SPD is ecologically, socially, and culturally connected.

We strive to create great experiences that people remember and enjoy. From logos to landmarks, our multidisciplinary approach has defined the new standard for placemaking. 

For more than three decades, we have been helping clients worldwide build branded experiences with which people connect. With under 50 employees in six states, we always provide individual attention and local collaboration.

Founding Partners
Robin Perkins & Clifford Selbert

Robin Perkins & Clifford Selbert Founding Partners

Collaborating for over three decades, Robin Perkins and Clifford Selbert have created some of the world’s most distinguished landmarks, including the iconic and dramatic Gateway at Los Angeles International Airport in California. Their award-winning work for a diverse array of high-profile clients can be seen on five continents — including the Americas, Asia, India, Middle East, and Africa. Robin and Cliff have developed a visionary approach to art, design, and communications in the built environment. Their creativity and strategic approach have resulted in national and international recognition for design excellence. Cliff and Robin have been jurors and guest speakers at conferences around the world, published worldwide, and honored with a myriad of international awards, including the SEGD Fellow Award and Los Angeles Business Journal Innovation Award.

Our Team.

Our team is a diverse group of creative individuals with backgrounds in landscape architecture, sculpture, experiential graphics, branding, industrial design, accounting, motion graphics, BIM, CADD, project management, web design, print technologies, photography, illustration, and 3D modeling. 

Ruth Adams
LA Studio Manager

Rommel Alarcon
Senior Designer

Sheri Bates
Principal

Sharon Brooks
Principal

Yeri Choi
Designer

Lauren Cowé
Senior Designer

Carl Crooks
Senior Designer

Andrew K. Davey, Partner

Andy has been a vital part of the creative team of SPD since 1998, when he joined the firm as its New Media Director. A graduate of ArtCenter College of Design in Pasadena, he has expertise in many areas of designed communications, including branding, advertising, web design, photography, and environmental graphic design. His attention to detail, combined with a holistic view of each project, is his strength when overseeing his team members’ work in site analysis, wayfinding strategy, branding, messaging, and related creative efforts.

As Partner at Selbert Perkins Design, Andy has collaborated with world-class design teams, developing environments for airports, casinos, hotels, rail stations, hospitals, retail centers, arenas, and cities. Andy sees projects from beginning to end and has developed a loyal client base of architects, real estate developers, designers, administrators, and tradespeople who have turned to him and the SPD team for both innovative and practical solutions.

He’s also suspected to be the fastest office-birthday cake-cutter the company has ever witnessed.

Andrew K. Davey
Partner

Halle Deiterich
Designer

Cory dePasquale
Principal

Flor Fernandez
BIM Designer

Eric Galeano
Senior CAD/BIM

Edgar Godoy
Senior CAD/BIM

Matthew Grieci
Director Business Development

Zoe Hotchko
Accountant

Misato Hamazaki
Senior Designer

Nate Heick
Designer

Mikayla Hisamoto
Designer

India Howlett
Design Director

Chaochi Huang
Deputy GM Asia

Karen Kosoff
Principal, Accounting

Kelsey Kwasnica
Marketing Coordinator

Kayla Lachcik
Senior CAD/BIM

Dominique Logan
Principal

Eain Lopez
Senior Designer

John Lutz, Partner

John has been an integral part of the SPD team for over two decades. Deeply committed to a project’s success, John’s remarkable creativity and diligence have resulted in bold, unique design solutions that consistently exceed client expectations. He has developed comprehensive branded communications master plans for projects around the world.

As Partner at Selbert Perkins Design – Chicago, John brings to SPD the ability to turn verbal concepts into powerful graphic identities and dynamic communications programs. At SPD, John has worked in all mediums — identity, print, packaging, electronic media, wayfinding and experiential graphic design and environmental graphic design — and on a broad range of communications programs. John has collaborated with municipalities, public agencies, owners, developers, architects, landscape architects, and the public to create innovative, branded environments worldwide.

A graduate of the University of Cincinnati, and President of SEGD (2016/17),  John takes a sculptural approach to his environmental work, creating systems that provide both visual drama and effective communication. He brings imagination and creative energy to all of his projects.

John Lutz
Partner

Will Lutz
Design Intern

Frankie Matthews
Designer

Linda Murphy
Director of Operations

Paul Nagakura
Principal

Cameron Nayeri
Designer

Paul Novacek
Senior Designer

Art Orozco
Project Manager

Michael Pagliarulo, Partner

As a partner at Selbert Perkins Design, Michael Pagliarulo serves as the firm’s business strategist and financial director. Michael draws from a background in accounting, real estate, and construction management to create a foundation of continued growth and success at Selbert Perkins Design.  Michael oversees all business functions, including accounting, taxes, audits, and human resources, to manage the company’s global operations. Before joining Selbert Perkins Design in 2001, Michael was a project controller for Perini Corporation and a corporate controller for Beacon Electric Group. Michael has a passion for art, education, and entrepreneurship. He holds a BS in business administration, a master’s in psychology, and an MBA from the University of Massachusetts Boston. And if that wasn’t enough, Michael is also an award-winning children’s book author, illustrator, songwriter, and financial coach.

Michael Pagliarulo
Partner

Robin Perkins, Co-Founder

Collaborating for over three decades, Robin Perkins and Clifford Selbert have created some of the world’s most distinguished landmarks, including the iconic and dramatic Gateway at Los Angeles International Airport in California. Their award-winning work for a diverse array of high-profile clients can be seen on five continents — including the Americas, Asia, India, Middle East, and Africa. Robin and Cliff have developed a visionary approach to art, design, and communications in the built environment. Their creativity and strategic approach have resulted in national and international recognition for design excellence. Cliff and Robin have been jurors and guest speakers at conferences around the world, published worldwide, and honored with a myriad of international awards, including the SEGD Fellow Award and Los Angeles Business Journal Innovation Award.

Robin is a member of the American Institute of Graphic Arts, the International Sculpture Center, Urban Land Institute, Westside Urban Forum and Women in Architecture. She is a former Board Member of the SEGD, former Board Member of the Architecture + Design Museum in Los Angeles, and Juror for the GSA Excellence in Design Awards. Robin is a graduate of the Rhode Island School of Design with a BFA in graphic design, and studied sculpture at the Massachusetts College of Art.

Robin Perkins
Co-Founder

Joe Qiao
Designer

Brandon Reeves
Design Director

Rachael Rosa
Senior Designer

Clifford Selbert, Co-Founder

Educated as a Landscape Architect at the Rhode Island School of Design and expanding his talents to encompass graphic design, product design, and environmental communications, Clifford Selbert has successfully developed a multidisciplinary approach to design and strategic marketing-based design process, branding him a reputation for design excellence. Clifford Selbert’s conceptual intuitiveness to design solutions and strategic approach to brand equity development is illustrated by such projects as the identity, master plan, environmental graphics, and gateway for Los Angeles World Airports(LAX); master plan, signage and wayfinding, and gateways for Dubai Festival City; identity, master plan and environmental communications for Canal City Hakata; and environmental communications for the Fourth Street Live! retail and entertainment destination in Downtown Louisville, KY; as well as numerous retail, education, and mixed-use projects around the world. Clifford Selbert is a former board member and current member of the Society for Environmental Graphic Design. He is a respected lecturer and speaker having appeared before audiences at the Harvard Graduate School of Design, Boston Design Center, and Boston Architectural Center, a host to numerous student tours from the New England School of Art & Design, SUNY Purchase, and Carnegie Mellon, and has served as a judge for design competitions at the SEGD, Communication Arts, and the Connecticut Art Directors Club. Clifford Selbert has been honored with the “Business of Design Award” from the Rhode Island School of Design.

Clifford Selbert
Co-Founder

Ron Sellers
Senior Designer

Matt Seng
Designer

Varsha Sheth
Design Director

Kimm Silva
Designer

Logan Strauss
Senior Designer

Mike Suazo
Senior Designer

Khoa Truong
Designer

Sophia Valdes
HR Director

Korryn Vizcarra
Designer

Kelly Williamson
Project Manager

Heather Wolfe
Design Director

Christopher Wong
Principal

Rikki Zhang
Senior Designer

Carla Zorrilla
Senior Designer

SPD is diverse, equitable, and inclusive.

We connect, respect, support, and collaborate with each other to build equitable environments and community experiences.

Selbert Perkins Design is committed to cultivating an inclusive and diverse community, where each employee is heard and respected. Together and through our “Diversity, Equity, and Inclusion” approach, we ensure that we are building a cross-cultural and cross-functional collaborative team that enables Selbert Perkins Design to recruit and retain a diverse staff and pursue client and vendor partnerships with the same goal. In our efforts to support individuals from all backgrounds, we encourage different perspectives, thoughts, and cultures to be shared and experienced. It is through diversity and inclusion that our team of innovators will continue to work alongside one another creating design solutions that represent global communities.

SPD Los Angeles Team Photo
Some of the team in our Los Angeles Headquarters

Want to join us? 

Maybe there is an employment opportunity for you in one of these job openings… 

Boston Openings
Senior Environmental Graphic Designer
April 24, 2026

Join our Boston office as a Senior Environmental Graphic Designer and lead the creation of innovative branded environments. This hybrid position focuses on end-to-end project management, creative mentorship, and multi-project oversight. We are looking for a passionate designer ready to influence our design standards and deliver world-class signage solutions.

Los Angles Openings
Environmental Graphic Design Project Manager
September 20, 2025

SPD needs the professional services of an Environmental Design Project Manager to work with team members for the creation of art assets based on client requests. The Environmental Design Project Manager will help our company drive efficiency and effectiveness throughout the organization while ensuring the timely and cost-effective delivery of service to our customers.

Environmental Graphic Designer
September 13, 2025

The LA Office has an opening for an Environmental Graphic Designer to develop projects for aviation, rail, healthcare, retail, and hospitality wayfinding.

Chicago Openings

Senior Environmental Graphic Designer

April 23, 2026

Join our Chicago team as a Senior Environmental Graphic Designer and help shape our clients’ stories through innovative branding and signage. In this hybrid role, you’ll collaborate with a diverse group, guiding projects from concept to implementation. With a focus on mentorship, you’ll influence design direction while managing multiple projects. If you’re passionate about environmental graphic design, we invite you to explore this exciting opportunity!

Scroll to Top