SPD is ecologically, socially, and culturally connected.
We strive to create great experiences that people remember and enjoy. From logos to landmarks, our multidisciplinary approach has defined the new standard for placemaking.
For more than three decades we have been helping clients all over the world build branded experiences that people connect with. With under 50 employees at 4 offices and employees in 6 states, we always provide individual attention and local collaboration.
Founding Partners
Robin Perkins & Clifford Selbert
Robin Perkins & Clifford Selbert Founding Partners
Our Team.
Our team is a diverse group of creative individuals with backgrounds in landscape architecture, sculpture, experiential graphics, branding, industrial design, accounting, motion graphics, BIM, CADD, project management, web design, print technologies, photography, illustration, and 3D modeling.
Ruth Adams
LA Studio Manager
Emily Baker
Designer
Sheri Bates
Principal
Sharon Brooks
Principal
Yeri Choi
Designer
Lauren Cowé
Designer
Carl Crooks
Senior Designer
Andrew K. Davey, Partner
Andy has been a vital part of the creative team of SPD since 1997 when he joined the firm as its New Media Director. A graduate of ArtCenter College of Design in Pasadena, he has expertise in many areas of designed communications including branding, advertising, interactive technologies, photography, and environmental graphic design. His attention to detail while maintaining a holistic view of each project is his strength while overseeing his team members’ work in site analysis, wayfinding strategy, branding, messaging, and related creative efforts.
As Partner at Selbert Perkins Design, Andy has collaborated with world-class design teams, developing environments for airports, casinos, hotels, rail stations, hospitals, retail centers, arenas, and cities. Andy sees projects from beginning to end and has developed a loyal client base of architects, real estate developers, designers, administrators, and tradespeople who have turned to him and the SPD team for both innovative and practical solutions.
Every great design studio needs a “music dictator,” and Andy is ours’. Since his early college radio DJ days in Fresno, California, music has been playing in the studio since he stepped inside. He’s also suspected to be the fastest office-birthday cake-cutter the company has ever witnessed.
Partner
Cory dePasquale
Design Director
Flor Fernandez
CAD/BIM
Eric Galeano
CAD/BIM
Edgar Godoy
Senior CAD/BIM
Matthew Grieci
Director Business Development
Zoe Hotchko
Accountant
India Howlett
Design Director
Chaochi Huang
Deputy GM Asia
Heather Wolfe
Design Director
Karen Kosoff
Accounting Manager
Dominique Logan
Principal
Eain Lopez
Designer
John Lutz, Partner
John has been an integral part of the SPD team for over two decades. Deeply committed to a project’s success, John’s remarkable creativity and diligence have resulted in bold, unique design solutions that consistently exceed client expectations. He has developed comprehensive branded communications master plans for projects around the world.
As Partner at Selbert Perkins Design – Chicago, John brings to SPD the ability to turn verbal concepts into powerful graphic identities and dynamic communications programs. At SPD, John has worked in all mediums — identity, print, packaging, electronic media, wayfinding and experiential graphic design and environmental graphic design — and on a broad range of communications programs. John has collaborated with municipalities, public agencies, owners, developers, architects, landscape architects, and the public to create innovative, branded environments worldwide.
A graduate of the University of Cincinnati, and President of SEGD (2016/17), John takes a sculptural approach to his environmental work, creating systems that provide both visual drama and effective communication. He brings imagination and creative energy to all of his projects.
Partner
Steve Martin
Designer
Linda Murphy
Director of Operations
Paul Nagakura
Principal
Paul Novacek
Senior Designer
Art Orozco
Project Manager
Michael Pagliarulo, Partner
As a partner at Selbert Perkins Design, Michael Pagliarulo serves as the firm’s business strategist and financial director. Michael draws from a background in accounting, real estate, and construction management to create a foundation of continued growth and success at Selbert Perkins Design. Michael oversees all business functions, including accounting, taxes, audits, and human resources, to manage the company’s global operations. Before joining Selbert Perkins Design in 2001, Michael was a project controller for Perini Corporation and a corporate controller for Beacon Electric Group. Michael has a passion for art, education, and entrepreneurship. He holds a BS in business administration, a master’s in psychology, and an MBA from the University of Massachusetts Boston. And if that wasn’t enough, Michael is also an award-winning children’s book author, illustrator, songwriter, and financial coach.
Partner
Robin Perkins, Co-Founder
Collaborating for over three decades, Robin Perkins and Clifford Selbert have created some of the world’s most distinguished landmarks, including the iconic and dramatic Gateway at Los Angeles International Airport in California. Their award-winning work for a diverse array of high-profile clients can be seen on five continents — including the Americas, Asia, India, Middle East, and Africa. Robin and Cliff have developed a visionary approach to art, design, and communications in the built environment. Their creativity and strategic approach have resulted in national and international recognition for design excellence. Cliff and Robin have been jurors and guest speakers at conferences around the world, published worldwide, and honored with a myriad of international awards, including the SEGD Fellow Award and Los Angeles Business Journal Innovation Award.
Robin is a member of the American Institute of Graphic Arts, the International Sculpture Center, Urban Land Institute, Westside Urban Forum and Women in Architecture. She is a former Board Member of the SEGD, former Board Member of the Architecture + Design Museum in Los Angeles, and Juror for the GSA Excellence in Design Awards. Robin is a graduate of the Rhode Island School of Design with a BFA in graphic design, and studied sculpture at the Massachusetts College of Art.
Co-Founder
Nicole Piepenbrink
Senior Designer
Joe Qiao
Designer
Brandon Reeves
Design Director
Rachael Rosa
Senior Designer
Clifford Selbert, Co-Founder
Educated as a Landscape Architect at the Rhode Island School of Design and expanding his talents to encompass graphic design, product design, and environmental communications, Clifford Selbert has successfully developed a multidisciplinary approach to design and strategic marketing-based design process, branding him a reputation for design excellence. Clifford Selbert’s conceptual intuitiveness to design solutions and strategic approach to brand equity development is illustrated by such projects as the identity, master plan, environmental graphics, and gateway for Los Angeles World Airports(LAX); master plan, signage and wayfinding, and gateways for Dubai Festival City; identity, master plan and environmental communications for Canal City Hakata; and environmental communications for the Fourth Street Live! retail and entertainment destination in Downtown Louisville, KY; as well as numerous retail, education, and mixed-use projects around the world. Clifford Selbert is a former board member and current member of the Society for Environmental Graphic Design. He is a respected lecturer and speaker having appeared before audiences at the Harvard Graduate School of Design, Boston Design Center, and Boston Architectural Center, a host to numerous student tours from the New England School of Art & Design, SUNY Purchase, and Carnegie Mellon, and has served as a judge for design competitions at the SEGD, Communication Arts, and the Connecticut Art Directors Club. Clifford Selbert has been honored with the “Business of Design Award” from the Rhode Island School of Design.
Co-Founder
Ron Sellers
Senior Designer
Matt Seng
Senior Designer
Varsha Sheth
Design Director
Kimm Silva
Designer
Logan Strauss
Senior Designer
Gillian Theis
Marketing Coordinator
Khoa Truong
Designer
Sophia Valdes
HR Director
Andrew Wharton
Marketing Coordinator
Christopher Wong
Principal
Rikki Zhang
Senior Designer
SPD is diverse, equitable, and inclusive.
We connect, respect, support, and collaborate with each other to build equitable environments and community experiences.
Selbert Perkins Design is committed to cultivating an inclusive and diverse community, where each employee is heard and respected. Together and through our “Diversity, Equity, and Inclusion” approach, we ensure that we are building a cross-cultural and cross-functional collaborative team that enables Selbert Perkins Design to recruit and retain a diverse staff and pursue client and vendor partnerships with the same goal. In our efforts to support individuals from all backgrounds, we encourage different perspectives, thoughts, and cultures to be shared and experienced. It is through diversity and inclusion that our team of innovators will continue to work alongside one another creating design solutions that represent global communities.
Maybe there is an employment opportunity for you in one of these job openings…
Our Belmont, MA office is looking for an Environmental Graphic Designer to add to our team. A hybrid schedule, working 2 days/week in our Belmont office.
SPD needs the professional services of an Environmental Design Project Manager to work with team members for the creation of art assets based on client requests. The Environmental Design Project Manager will help our company drive efficiency and effectiveness throughout the organization while ensuring the timely and cost-effective delivery of service to our customers.
The LA Office has an immediate opening for an Environmental Graphic Designer to develop projects for aviation, rail, healthcare, retail, and hospitality wayfinding.
Marketing Coordinator
Our Chicago office is searching for a full-time Marketing Coordinator who will work closely with our marketing team to assist in business development and write and generate proposals.
Intermediate Graphic Designer
The Chicago office has an immediate opening for an Intermediate Graphic Designer.
BIM, Revit, CAD Designer
The Chicago office has an immediate opening for a BIM, Revit, CAD Designer.
The full-time designer will work closely with our design team to support developing and documenting unique, exciting, and functional wayfinding signage/placemaking elements integrating brand, storytelling, and enhancing navigation.