Branding is Essential: River Valley Transit

Branding is essential when merging multiple organizations into a single successful entity. This is especially true when the intention is for the newly combined organization to not be absorbed into either one.
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Storytelling of Kansas City Power & Light’s Newest Residences

It’s true, every place has a story and every story has a place. This has never been truer as it is when it comes to residences—that place which people call home. When deciding where to live, people must be able to envision themselves being healthy, happy, and thriving at home ...
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Congratulations to the Texas Rangers: World Series Champions!

The excitement of Texas Ranger fans can be felt around the world, and no more so than in Arlington Texas. The celebration begins at Texas Live!… a finely curated destination consisting of 12 dynamic bars, shops, eateries and entertainment delights, including the Arlington Backyard, a 5,000 person outdoor concert venue ...
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The Surprising Importance of Wayfinding, Placemaking, Branding in Education

There are few things in life quite like your college experience. It begins with the selection of which institution you will trust will provide you the best chances for your success in life.
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The Fading Art of Customer Service

Through all of the hype, noise and debate over AI, an older and much more powerful force has all but been silenced. For those in the know, its true power, not only keep vigil over it—it is their secret competitive advantage. That force is called “Customer Service”, which is serving ...
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The Power of Wayfinding

Wayfinding is misunderstood by most people, who mistakenly believe that it is as easy as simply creating and installing signs. Yet we’ve all had that frustrating experience of being in a place and not being able to find our way to our desired destination. Although there may be many signs ...
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Mall Conversions: The New American Dream?

As we are adapting to the ever-changing nature of humanity and the economy, many of the mega malls of a bygone era are yielding to this inevitable change. Large retail anchor stores are downsizing or outright closing. An ever-increasing trend towards online shopping has further placed a strain upon retailers ...
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Varsha Sheth Promoted to Design Director

Selbert Perkins Design is pleased to announce the promotion of Varsha Sheth to Design Director.
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Logan Strauss Promoted to Senior Designer

Selbert Perkins Design is pleased to announce the promotion of Logan Strauss to Senior Designer.
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Los Angeles Metro K Line: The Complexity of Connecting Communities

The beauty of trains, trams, and other forms of public transportation extends well beyond getting from one place to another. The benefits extend beyond reducing traffic and doing our part in lowering greenhouse emissions. The real beauty is that they connect communities and the people within them with one another.
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Celebrating Women’s History Month and International Woman’s Day

As an international, woman-owned, WBE-certified firm, we’d like to celebrate the exceptionally talented women of SPD on International Woman’s Day. From our fearless leader, design creatives, accounting staff, studio managers, marketing team, and HR dept. we are incredibly thankful and proud to stand with the best of the best. Cheers ...
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Placemaking, Wayfinding and Branding: Creating an All-American Neighborhood in Arlington, Texas

Situated in the once sleepy suburb of Dallas and Fort Worth, Arlington Texas is being transformed into a new story.
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The Power of Placemaking

We’ve all had that feeling. That sensation within us that occurs when we enter a new space. Somehow that environment speaks to us on a level that is beyond our normal senses… communicating to us on a more fundamental and powerful level. That sense of place conveys to us its ...
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Reinventing Wayfinding and Traveler Experience at Orlando International Airport

When it came time to expand MCO, the Greater Orlando Aviation Authority (GOAA), the organization responsible for leading one of the 10 busiest airports in the world, made the bold decision to avoid simply adding another terminal to accommodate their over 40 million annual passengers, they decided to dramatically change ...
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World Cup ’94: The Event that Ignited America’s Love of Soccer-World Football

When the USA was chosen as the host country for the 1994 World Cup, it launched a plethora of firsts, including the creation of its first soccer league, thus Major League Soccer (MLS) was born.
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ICMA Conference – The Benefits of an Inclusive City Rebranding Process

Government leaders from around the country gathered in Columbus, Ohio recently to connect, learn, share, and be inspired. The 108th ICMA conference demonstrated the power that comes when like-minded people come together with the intention of learning and sharing with others. One session, in particular, was incredibly powerful. The City ...
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Dominique Logan Promoted to Director, Business Development

Selbert Perkins Design is pleased and excited to announce the promotion of Dominique Logan to Director of Business Development.
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Wayfinding the Future at LAX

Since its beginning as a single airstrip and lone building at the dawning of commercial aviation, Los Angeles International Airport (LAX) has continually expanded and modernized to meet the growing needs of an ever-changing aviation industry and the people they serve as the gateway to Los Angeles, California, and America. ...
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Branding, Wayfinding & Placemaking Historic La Plaza – Los Angeles, CA

Nestled between the mountains and the sea, in downtown Los Angeles, California, lives a place where its historical story and significance were in need of telling. That place is La Plaza Village, located in the heart of what is known as el pueblo. And as the story goes, lived a ...
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Selbert Perkins Design has Rebranded…

If you are like most companies, you carefully crafted your brand a couple of decades ago. It has served you well and you have built a great business around it. Why would it ever need to be changed? Because the world changes whether we like it or not. Perhaps you’ve ...
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Picture of Sharon Brooks and two projects she shepherded

Sharon Brooks Promoted to Principal: Business Development

Selbert Perkins Design is pleased to announce the promotion of Sharon Brooks to Principal of Business Development. Please join us in congratulating Sharon on her well-deserved promotion and in celebrating the future relationships she will build, nurture and grow.
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