Placemaking

Branding is Essential: River Valley Transit

Branding is essential when merging multiple organizations into a single successful entity. This is especially true when the intention is for the newly combined organization to not be absorbed into either one.

Storytelling of Kansas City Power & Light’s Newest Residences

It’s true, every place has a story and every story has a place. This has never been truer as it is when it comes to residences—that place which people call home. When deciding where to live, people must be able to envision themselves being healthy, happy, and thriving at home ...

Congratulations to the Texas Rangers: World Series Champions!

The excitement of Texas Ranger fans can be felt around the world, and no more so than in Arlington Texas. The celebration begins at Texas Live!… a finely curated destination consisting of 12 dynamic bars, shops, eateries and entertainment delights, including the Arlington Backyard, a 5,000 person outdoor concert venue ...

The Surprising Importance of Wayfinding, Placemaking, Branding in Education

There are few things in life quite like your college experience. It begins with the selection of which institution you will trust will provide you the best chances for your success in life.

The Fading Art of Customer Service

Through all of the hype, noise and debate over AI, an older and much more powerful force has all but been silenced. For those in the know, its true power, not only keep vigil over it—it is their secret competitive advantage. That force is called “Customer Service”, which is serving ...

The Power of Wayfinding

Wayfinding is misunderstood by most people, who mistakenly believe that it is as easy as simply creating and installing signs. Yet we’ve all had that frustrating experience of being in a place and not being able to find our way to our desired destination. Although there may be many signs ...

Mall Conversions: The New American Dream?

As we are adapting to the ever-changing nature of humanity and the economy, many of the mega malls of a bygone era are yielding to this inevitable change. Large retail anchor stores are downsizing or outright closing. An ever-increasing trend towards online shopping has further placed a strain upon retailers ...

Varsha Sheth Promoted to Design Director

Selbert Perkins Design is pleased to announce the promotion of Varsha Sheth to Design Director.

Logan Strauss Promoted to Senior Designer

Selbert Perkins Design is pleased to announce the promotion of Logan Strauss to Senior Designer.

Los Angeles Metro K Line: The Complexity of Connecting Communities

The beauty of trains, trams, and other forms of public transportation extends well beyond getting from one place to another. The benefits extend beyond reducing traffic and doing our part in lowering greenhouse emissions. The real beauty is that they connect communities and the people within them with one another.

Placemaking, Wayfinding and Branding: Creating an All-American Neighborhood in Arlington, Texas

Situated in the once sleepy suburb of Dallas and Fort Worth, Arlington Texas is being transformed into a new story.

The Power of Placemaking

We’ve all had that feeling. That sensation within us that occurs when we enter a new space. Somehow that environment speaks to us on a level that is beyond our normal senses… communicating to us on a more fundamental and powerful level. That sense of place conveys to us its ...

Reinventing Wayfinding and Traveler Experience at Orlando International Airport

When it came time to expand MCO, the Greater Orlando Aviation Authority (GOAA), the organization responsible for leading one of the 10 busiest airports in the world, made the bold decision to avoid simply adding another terminal to accommodate their over 40 million annual passengers, they decided to dramatically change ...

World Cup ’94: The Event that Ignited America’s Love of Soccer-World Football

When the USA was chosen as the host country for the 1994 World Cup, it launched a plethora of firsts, including the creation of its first soccer league, thus Major League Soccer (MLS) was born.

ICMA Conference – The Benefits of an Inclusive City Rebranding Process

Government leaders from around the country gathered in Columbus, Ohio recently to connect, learn, share, and be inspired. The 108th ICMA conference demonstrated the power that comes when like-minded people come together with the intention of learning and sharing with others. One session, in particular, was incredibly powerful. The City ...

Dominique Logan Promoted to Director, Business Development

Selbert Perkins Design is pleased and excited to announce the promotion of Dominique Logan to Director of Business Development.

Wayfinding the Future at LAX

Since its beginning as a single airstrip and lone building at the dawning of commercial aviation, Los Angeles International Airport (LAX) has continually expanded and modernized to meet the growing needs of an ever-changing aviation industry and the people they serve as the gateway to Los Angeles, California, and America. ...

Branding, Wayfinding & Placemaking Historic La Plaza – Los Angeles, CA

Nestled between the mountains and the sea, in downtown Los Angeles, California, lives a place where its historical story and significance were in need of telling. That place is La Plaza Village, located in the heart of what is known as el pueblo. And as the story goes, lived a ...

Selbert Perkins Design has Rebranded…

If you are like most companies, you carefully crafted your brand a couple of decades ago. It has served you well and you have built a great business around it. Why would it ever need to be changed? Because the world changes whether we like it or not. Perhaps you’ve ...

Power & Light District: Placemaking & Wayfinding Kansas City’s Future

From near desolation to a thriving community, Kansas City has overcome the challenge faced by many of America’s great cities. Where once these centers of culture, community, growth, and prosperity attracted those seeking a better life… many had morphed into dangerous shells of their former selves, driving people away to ...

Analog & Digital Wayfinding is Key to Airport Success

Imagine that you’re ready for your trip. Your family is with you, and you’re eager to head to the airport. But you’re anxious too. Where are you going? Where do you park? Where is the terminal? Ticketing? Baggage? Security? Gate? You have enough stressors in your life; all you want ...

Revitalization Of District Detroit: The Eddystone

From blight to beauty, the much-needed revitalization of the City of Detroit has taken a monumental leap forward. The restoration of the long-abandoned Eddystone Hotel demonstrates Olympia Development’s commitment to bringing District Detroit back to its glory, a reimagined historic neighborhood, home to thriving businesses and residents alike. Olympia Development ...

Branding is Essential: Part 1

There is much misconception of what the term “Branding” means. It has been widely overused, diluted and distorted for decades, almost to the point where it no longer represents its original intention. Some people conflate branding with logos. Some look at it as an ego exercise. Others see it as ...

Wayfinding & Signage is Vital to Healthcare: U Health – University of Utah

Since its beginning in 1905, the University of Utah Health, now U Health, has continued to expand in size and scope and has grown to where it is consistently ranked #1 in quality in the nation among academic medical centers. Their 5 hospitals are staffed with over 20,000 employees including ...

Rebranding of a City: Lancaster, California

One of the common challenges faced by cities and other municipalities is in attracting and growing its community. A thriving experience for residents and businesses alike is the cornerstone for sustainable growth and longterm viability of a city.

Wayfinding & Placemaking the City of Long Beach California

Great Cities must celebrate their legacy and reinvent for the future. Driving economic success in conjunction with creating a vibrant, safer, and more enticing experience is the key to reinventing and revitalizing a city, making the city relevant to residents, businesses, and tourists alike.  The challenge cities, counties, and other municipalities face ...

Distrito T-Mobile: San Juan’s Most Exciting New Branded Experience

Selbert Perkins worked closely with the Prisa Group in their creation of an experience that draws people in; exciting, entertaining and engaging them in spending time in the amazing shops, products, services and venues. As the home of the premier entertainment center in Puerto Rico, Distrito T-Mobile is a spectacular ...

Union Station – Los Angeles, California

Opened in 1939, Union Station, Los Angeles, is the epitome of Southern California glamour. Built to unite five different railroads, through the melding of three diverse design styles, what has become known as the “Last of the Great Train Stations” has been uniting family, friends and the community for over ...
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