Signage

Mall Conversions: The New American Dream?

As we are adapting to the ever-changing nature of humanity and the economy, many of the mega malls of a bygone era are yielding to this inevitable change. Large retail anchor stores are downsizing or outright closing. An ever-increasing trend towards online shopping has further placed a strain upon retailers ...

Los Angeles Metro K Line: The Complexity of Connecting Communities

The beauty of trains, trams, and other forms of public transportation extends well beyond getting from one place to another. The benefits extend beyond reducing traffic and doing our part in lowering greenhouse emissions. The real beauty is that they connect communities and the people within them with one another.

ICMA Conference – The Benefits of an Inclusive City Rebranding Process

Government leaders from around the country gathered in Columbus, Ohio recently to connect, learn, share, and be inspired. The 108th ICMA conference demonstrated the power that comes when like-minded people come together with the intention of learning and sharing with others. One session, in particular, was incredibly powerful. The City ...

Wayfinding the Future at LAX

Since its beginning as a single airstrip and lone building at the dawning of commercial aviation, Los Angeles International Airport (LAX) has continually expanded and modernized to meet the growing needs of an ever-changing aviation industry and the people they serve as the gateway to Los Angeles, California, and America. ...

Branding, Wayfinding & Placemaking Historic La Plaza – Los Angeles, CA

Nestled between the mountains and the sea, in downtown Los Angeles, California, lives a place where its historical story and significance were in need of telling. That place is La Plaza Village, located in the heart of what is known as el pueblo. And as the story goes, lived a ...

Analog & Digital Wayfinding is Key to Airport Success

Imagine that you’re ready for your trip. Your family is with you, and you’re eager to head to the airport. But you’re anxious too. Where are you going? Where do you park? Where is the terminal? Ticketing? Baggage? Security? Gate? You have enough stressors in your life; all you want ...

Wayfinding & Signage is Vital to Healthcare: U Health – University of Utah

Since its beginning in 1905, the University of Utah Health, now U Health, has continued to expand in size and scope and has grown to where it is consistently ranked #1 in quality in the nation among academic medical centers. Their 5 hospitals are staffed with over 20,000 employees including ...

Wayfinding a Courthouse: Fulton County, GA

As communities grow, so do the various government facilities and services required to meet the growing needs of its citizens. Smaller, original buildings are expanded and supplemented with annex locations, often over decades. And while the physical space expands, so does the confusion surrounding how to get where you need ...

Wayfinding & Placemaking: Universities – UCSD

Placemaking is both art and science. It is about creating environmental experiences which draw people in and entices them to stay. In the case of college students, it is about creating spaces in which they want to hang out … and claim as their own, as well as making it ...

Distrito T-Mobile: San Juan’s Most Exciting New Branded Experience

Selbert Perkins worked closely with the Prisa Group in their creation of an experience that draws people in; exciting, entertaining and engaging them in spending time in the amazing shops, products, services and venues. As the home of the premier entertainment center in Puerto Rico, Distrito T-Mobile is a spectacular ...

Union Station – Los Angeles, California

Opened in 1939, Union Station, Los Angeles, is the epitome of Southern California glamour. Built to unite five different railroads, through the melding of three diverse design styles, what has become known as the “Last of the Great Train Stations” has been uniting family, friends and the community for over ...
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