Union Station – Los Angeles, California

Opened in 1939, Union Station, Los Angeles, is the epitome of Southern California glamour. Built to unite five different railroads, through the melding of three diverse design styles, what has become known as the “Last of the Great Train Stations” has been uniting family, friends and the community for over eight decades.

Selbert Perkins Design, Gruen Associates and Los Angeles Metro, embraced the challenge of transforming this national historic landmark into a modern-day transportation hub while respecting and enhancing its beautiful and storied history as a connector of people.

The result of this labor of love, is a comprehensive wayfinding system, utilizing state-of-the-art interactive pylons, touchscreen trip planning and LED arrival/departure signage which is both intuitive to use as well as a beautiful addition to the iconic grandeur that is Union Station, Los Angeles.

Selbert Perkins also established a wayfinding standard, so that travelers can easily transit Amtrak intercity passenger rail, Metrolink commuter Metro rail and Metro bus services without the burden of deciphering different symbols and words.

Together, the talented professionals with Gruen Associates, Los Angeles Metro and Selbert Perkins Design have succeeded in making wayfinding both functional as well as beautiful.

Recent Projects

Los Angeles Union Station

Los Angeles, CA SPD, in collaboration with Gruen Associates and Metro, designed a comprehensive wayfinding system for Union Station in Los Angeles. The key elements of the system include wall-mounted LED signs for the arrival/departure information for both Amtrak and Metrolink lines, a large interactive pylon with four touchscreens to

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La Plaza Village

Los Angeles, CA Collaborating with LA City, community leaders, artists, cultural consultants, and developers, SPD created the brand standards for this mixed-use residential development located in the heart of El Pueblo, the historic core of Los Angeles. A rich palette of colors, textures, and stories of Mexican heritage is woven

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The Beverly Center

Los Angeles, CA SPD, collaborating with Taubman and architects Neumann Smith and Fuksas, developed the branded identity and signage & wayfinding master plan for The Beverly Center in Los Angeles, CA. The comprehensive system, which includes logo design, exterior and interior signage and wayfinding, digital billboards, parking, tenant guidelines, facade

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