Landmark
Congratulations to the Texas Rangers: World Series Champions!
There are few things in life quite like your college experience. It begins with the selection of which institution you will trust will provide you the best chances for your success in life.
The Surprising Importance of Wayfinding, Placemaking, Branding in Education
There are few things in life quite like your college experience. It begins with the selection of which institution you will trust will provide you the best chances for your success in life.
The Fading Art of Customer Service
Through all of the hype, noise and debate over AI, an older and much more powerful force has all but been silenced. For those in the know, its true power, not only keep vigil over it—it is their secret competitive advantage. That force is called “Customer Serviceâ€, which is serving ...
The Power of Wayfinding
Wayfinding is misunderstood by most people, who mistakenly believe that it is as easy as simply creating and installing signs. Yet we’ve all had that frustrating experience of being in a place and not being able to find our way to our desired destination. Although there may be many signs ...
Placemaking, Wayfinding and Branding: Creating an All-American Neighborhood in Arlington, Texas
Situated in the once sleepy suburb of Dallas and Fort Worth, Arlington Texas is being transformed into a new story.
The Power of Placemaking
We’ve all had that feeling. That sensation within us that occurs when we enter a new space. Somehow that environment speaks to us on a level that is beyond our normal senses… communicating to us on a more fundamental and powerful level. That sense of place conveys to us its ...
Reinventing Wayfinding and Traveler Experience at Orlando International Airport
When it came time to expand MCO, the Greater Orlando Aviation Authority (GOAA), the organization responsible for leading one of the 10 busiest airports in the world, made the bold decision to avoid simply adding another terminal to accommodate their over 40 million annual passengers, they decided to dramatically change ...
World Cup ’94: The Event that Ignited America’s Love of Soccer-World Football
When the USA was chosen as the host country for the 1994 World Cup, it launched a plethora of firsts, including the creation of its first soccer league, thus Major League Soccer (MLS) was born.
Selbert Perkins Design has Rebranded…
If you are like most companies, you carefully crafted your brand a couple of decades ago. It has served you well and you have built a great business around it. Why would it ever need to be changed? Because the world changes whether we like it or not. Perhaps you’ve ...
Power & Light District: Placemaking & Wayfinding Kansas City’s Future
From near desolation to a thriving community, Kansas City has overcome the challenge faced by many of America’s great cities. Where once these centers of culture, community, growth, and prosperity attracted those seeking a better life… many had morphed into dangerous shells of their former selves, driving people away to ...
Revitalization Of District Detroit: The Eddystone
From blight to beauty, the much-needed revitalization of the City of Detroit has taken a monumental leap forward. The restoration of the long-abandoned Eddystone Hotel demonstrates Olympia Development’s commitment to bringing District Detroit back to its glory, a reimagined historic neighborhood, home to thriving businesses and residents alike. Olympia Development ...
Branding is Essential: Part 1
There is much misconception of what the term “Branding†means. It has been widely overused, diluted and distorted for decades, almost to the point where it no longer represents its original intention. Some people conflate branding with logos. Some look at it as an ego exercise. Others see it as ...
Union Station – Los Angeles, California
Opened in 1939, Union Station, Los Angeles, is the epitome of Southern California glamour. Built to unite five different railroads, through the melding of three diverse design styles, what has become known as the “Last of the Great Train Stations†has been uniting family, friends and the community for over ...
Landmark Rising
Excitement and anticipation are building in Las Vegas as a new dynamic gateway, designed by Selbert Perkins Design/Los Angeles, rises on Las Vegas Boulevard. Work on the 85-foot-tall lighted arches began in March and YESCO, the selected fabricator, expects the installation to be completed next month. Mayor Carolyn Goodman championed the concept as part of ...
