Wayfinding & Placemaking Transforms a University: Cal Poly San Luis Obispo

Cal Poly San Luis Obispo is a world-class university. Ranked in the top 50 Masters-Level universities in the USA. Yet the exterior of the school did not reflect the excellence it provides within it.

Recognizing this, the school leadership set out to bring congruence to their learning environment by providing a professional, practical and pragmatic experiential environment to their campus.

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Branding is Essential: Part 1

There is much misconception of what the term “Branding” means. It has been widely overused, diluted and distorted for decades, almost to the point where it no longer represents its

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