Through all of the hype, noise and debate over AI, an older and much more powerful force has all but been silenced. For those in the know, its true power, not only keep vigil over it—it is their secret competitive advantage. That force is called “Customer Service”, which is serving the customer/client, rather than merely tending the project alone.
We are thrilled to announce the arrival of several exceptional individuals who have joined our Selbert Perkins Design family. These talented professionals bring diverse skills, experiences, and fresh perspectives that will further elevate SPD’s creative offerings and client service.
Wayfinding is misunderstood by most people, who mistakenly believe that it is as easy as simply creating and installing signs. Yet we’ve all had that frustrating experience of being in a place and not being able to find our way to our desired destination. Although there may be many signs around us, they do more to confuse us than to intuitively guide us to where we want to be.
As we are adapting to the ever-changing nature of humanity and the economy, many of the mega malls of a bygone era are yielding to this inevitable change. Large retail anchor stores are downsizing or outright closing. An ever-increasing trend towards online shopping has further placed a strain upon retailers and mall operators.
Selbert Perkins Design is pleased to announce the promotion of Varsha Sheth to Design Director.
Selbert Perkins Design is pleased to announce the promotion of Logan Strauss to Senior Designer.
The beauty of trains, trams, and other forms of public transportation extends well beyond getting from one place to another. The benefits extend beyond reducing traffic and doing our part in lowering greenhouse emissions. The real beauty is that they connect communities and the people within them with one another.
