Branding Articles
The Power of Placemaking
We’ve all had that feeling. That sensation within us that occurs when we enter a new space.
Somehow that environment speaks to us on a level that is beyond our normal senses… communicating to us on a more fundamental and powerful level.
That sense of place conveys to us its story. It invokes specific feelings. It serves to either welcome, or warn… engage or repel… invoking old and creating new memories. Placemaking creates a sense of unity in an otherwise fragmented world, drawing us in and enticing us to stay.
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Reinventing Wayfinding and Traveler Experience at Orlando International Airport
When it came time to expand MCO, the Greater Orlando Aviation Authority (GOAA), the organization responsible for leading one of the 10 busiest airports in the world, made the bold decision to avoid simply adding another terminal to accommodate their over 40 million annual passengers, they decided to dramatically change the passenger experience.
