USA East

Worcester

Worcester, MA SPD created a brand identity and wayfinding master plan for the City of Worcester, including a comprehensive analysis of their brand identity and wayfinding signs, recommendations, and design concepts. SPD collaborated with the project team to increase awareness and tourism, and to improve the overall image of the …

Waterside District – Branding

Norfolk, VA Waterside District in Norfolk, VA, is a $40 million overhaul and rebranding of Norfolk’s iconic Waterside Festival Marketplace. Selbert Perkins Design created the new branding and environmental graphic design for the marketplace, including an iconic rooftop sign that can be seen throughout the city, exterior & interior murals, …

Roasting Plant

New York, NY SPD developed the Identity and Branding communication program for Roasting Plant, an innovative coffee roaster and retailer with multiple locations in the USA. The name and logo express their iconic and patented ‘Javabot’ roasting process and is applied to all print and digital media, equipment, menus, packaging, …

Tradesman Coffee Shop and Lounge

Boston, MA SPD created the new visual identity and brand collateral for Tradesman Coffee Shop and Lounge, located in the Hilton Hotel, in Boston’s financial district. The imagery references the unique character of Boston and integrates artifacts of world travel and cuisine. Branding Brochure

Tradesman Coffee Shop and Lounge

Boston, MA SPD created the new visual identity and brand collateral for Tradesman Coffee Shop and Lounge, located in the Hilton Hotel, in Boston’s financial district. The imagery references the unique character of Boston and integrates artifacts of world travel and cuisine.

Roasting Plant

New York, NY SPD developed the Identity and Branding communication program for Roasting Plant, an innovative coffee roaster and retailer with multiple locations in the USA. The name and logo express their iconic and patented ‘Javabot’ roasting process and is applied to all print and digital media, equipment, menus, packaging, …

City of Everett

Everett, MA A bold new identity and “Forever Everett” brand campaign is re-establishing Everett as a dynamic city of the future. The strategic brand initiatives have created a new vision for the city, helping to attract diverse new developments and attractions to energize the city.

Fenway Health

Boston, MA The brand master plan created by SPD supports the mission and purpose of Fenway Health to serve the LGBTQ community. The logo and branded communications symbolize equality for all and provide a welcome, safe, and secure experience.

LAIYE

Beijing, China Laiye is a leading innovator in the new era of human-robot collaboration. SPD collaborated with Lighthouse Branding to develop the new corporate brand assets including the new brand strategy, logo/wordmark, brand guide, advertising, and web design, to introduce LAIYE to a worldwide audience.

Better Together Forever

Los Angeles, CA SPD designed the new logo and website for the LA-based non-profit organization betterTogether Forever. People and the pets they love belong together no matter what challenges life has thrown their way. betterTogether Forever is dedicated to helping pet parents in Los Angeles communities that are under-served and …

Salem State University

Salem, MA Salem State University is one of the largest state universities in Massachusetts. SPD guided the institution through a name change, and developed the new logo, university seal, graphic standards, and a distinctive signage and wayfinding system that united four campuses.  The new branded system dramatically increased fundraising and …

MIT – Civil and Environmental Engineering (CEE)

Cambridge, MA The new brand standards for CEE at MIT symbolize the community collaboration and vision that are the core of the science, engineering, and cultural mission of CEE. The new logo, multi-colored palette, website, and branded environments unite the school’s synergistic approach to addressing the interrelated issues of today’s …

Boston Architectural College

Boston, MA A new name and identity launched the rebirth of the Boston Architectural College. Applied to new admissions materials, advertising, signage, and website, the new BAC brand dramatically increased fundraising, applicants, and improved brand rankings, reinforcing its status as a leading educational institution.

Waterside District

Norfolk, VA Waterside District in Norfolk, VA, is a $40 million overhaul and rebranding of Norfolk’s iconic Waterside Festival Marketplace. Selbert Perkins Design created the new branding and environmental graphic design for the marketplace, including an iconic rooftop sign that can be seen throughout the city, exterior & interior murals, …

University Park at MIT

Cambridge, MA University Park is a 40-acre mixed use neighborhood adjacent to MIT. Its unique campus includes corporate offices, hotel, residences, retail, restaurants, institutional facilities, laboratories, retail, restaurants, parking, and public greenspace. Collaborating with owners, architects, and artists, SPD developed the experience master plan, integrating serious and whimsical storytelling sculptures, …

Seven Hills Park

Somerville, MA SPD provided landscape architecture, sculpture, and environmental graphic design services to create this landmark, award-winning urban park. The park plan is reinforced by seven sculptures, representing the original Seven Hills of Somerville and reflecting the historic activities conducted on each hill. The final result is dramatic, whimsical, and …

Penn State Health Children’s Hospital

Hershey, PA The Penn State Hershey Children’s Hospital is a 252,000 square foot, 5-story, world-class facility for providing specialty pediatric care. SPD developed environmental graphics, public art, signage and wayfinding for the hospital. In its designs for the facility, SPD branded the environment to be family friendly and educational to …

Northeastern University Bernard M. Gordon Tribute Portal

Boston, MA SPD worked with landscape architects and media designers to design the award-winning Bernard M. Gordon Tribute Portal at Northeastern University. The Portal is an interactive archway in the center of the campus that utilizes innovative media to honor ten groundbreaking engineers. Bernard Gordon created the first analog/digital interface; …

MIT Sloan School of Management

Cambridge, MA SPD designed an interactive lobby experience to bring the MIT Sloan School of Management’s new brand to life. The branded, three-dimensional wall provides visual expression for the core brand concept: Ideas Made to Matter. Members of the Sloan School’s diverse global community and their impactful ideas are presented …

Kendall Center

Boston, Massachusetts Selbert Perkins Design created the district branding and wayfinding program for Kendall Center, in the heart of Kendall Square, “the most innovative square mile on the planet”. Our comprehensive design strategy included entrance identities for 17 buildings, signage, environmental graphics and public art for three public parking garages, …

Jewish Children’s Museum

Brooklyn, New York Collaborating with Gwathmey Siegel Architects, Selbert Perkins Design developed the identity and a range of environmental communications elements for the world’s first Jewish Children’s Museum. The communications elements reflect a mosaic of Judaism celebrating Jewish history, life, and culture in the context of today’s world. Elements include …

City of Worcester

Worcester, MA SPD created a brand identity and wayfinding master plan for the City of Worcester, including a comprehensive analysis of their brand identity and wayfinding signs, recommendations, and design concepts. SPD collaborated with the project team to increase awareness and tourism, and to improve the overall image of the …

Boston Children’s Hospital

Pedestrian Bridge and Parking Garage Boston, Massachusetts Selbert Perkins Design designed an integrated art, signage, and donor recognition program for Boston Children’s Hospital to improve the arrival experience for patient families. Art, signage, and donor recognition elements throughout the garage and pedestrian bridge were inspired by patterns in DNA sequencing. …

Blue Cross Blue Shield MA

Boston, Massachusetts SPD worked closely with the BCBSMA marketing and branding teams to translate their national brand and advertising campaigns into three-dimensional graphics, interior environments, and featured exhibits. To build on BCBSMA’s “Blue Community” concept, as the life force of the company, SPD carved a blue band into the walls …

Bethesda Row

Bethesda, Maryland SPD worked in collaboration with property owner Federal Realty to create a branded environmental graphics and public art system. Bethesda Row consists of two square blocks of mixed use, high end retail, and residential property. SPD designed the environmental communications including wayfinding for pedestrians and an underground garage, …

Berklee College of Music

Boston, Massachusetts SPD created the signage master plan for the renowned Berklee College of Music. Campus identity, building identity, and interior wayfinding combine to reinforce the college campus in Boston’s historic Back Bay, an active urban context. The Berklee Performance Center serves as a beacon at the center of the …

Benedetto Restaurant

Cambridge, Massachusetts SPD created the new visual identity, brand standards, and digital collateral for this new restaurant, featuring rustic Italian cuisine and handmade pasta in the farmhouse-chic dining room at the classic Charles Hotel. SPD Greatest Hits Branding Brochure

Bingham

Bingham Boston, Massachusetts The new Bingham brand established the firm as an innovative international law firm and resulted in substantial global growth and recognition. The award-winning identity was strategically applied to a comprehensive multi-language communication system, fusing print, digital, bold advertising, and environments, to establish the brand worldwide. SPD Greatest …

Princeton University Frick Chemistry Laboratory

Princeton University Frick Chemistry Laboratory Princeton, New Jersey SPD collaborated with Payette Associates to create the branded environments, exhibits, donor recognition system, signage and wayfinding for the state-of-the-art Frick Chemistry Laboratory. The laboratory provides space for faculty research and teaching, a large auditorium, and faculty and administrative offices, labs, event …

Worcester – Branding

Worcester, MA SPD created a brand identity and wayfinding master plan for the City of Worcester, including a comprehensive analysis of their brand identity and wayfinding signs, recommendations, and design concepts. SPD collaborated with the project team to increase awareness and tourism, and to improve the overall image of the …

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