Berklee College of Music
SPD created the signage master plan for the renowned Berklee College of Music. Campus identity, building identity, and interior wayfinding combine to reinforce the college campus in Boston’s historic Back Bay, an active urban context. The Berklee Performance Center serves as a beacon at the center of the campus and is a magnet for international talent. Café 939 / Red Room is a popular social hub serving the diverse college community and the public. Café 939 features a coffee bar, and the Red Room, a state-of-the-art student performance space for 200. SPD created the names for the venues, as well as the identities, color palettes, products, packaging, and exhibits infusing the branded environment with musical history and notation.