Bethesda Row

Bethesda, Maryland

SPD worked in collaboration with property owner Federal Realty to create a branded environmental graphics and public art system. Bethesda Row consists of two square blocks of mixed use, high end retail, and residential property. SPD designed the environmental communications including wayfinding for pedestrians and an underground garage, landmarks, building ID signage, and storytelling amenities such as sculpture, facade treatments and water features.

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