The Beverly Center

Los Angeles, CA

SPD, collaborating with Taubman and architects Neumann Smith and Fuksas, developed the branded identity and signage & wayfinding master plan for The Beverly Center in Los Angeles, CA. The comprehensive system, which includes logo design, exterior and interior signage and wayfinding, digital billboards, parking, tenant guidelines, facade treatments, and streetscape amenities, enhances the experience for all visitors to this iconic Los Angeles retail and entertainment destination.

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