Sports & Entertainment

BrandingLogo DesignSports & Entertainment

Texas Live!

Arlington, Texas In the heart of the sports & entertainment district in Arlington, SPD collaborated with the Cordish Companies and Texas Rangers to design the complete exterior & interior signage & wayfinding for the Texas Live! Located in between Globe Life Field and AT&T Stadium, Texas Live! is the place to tailgate before a Rangers or Cowboys game. SPD designed the six 80 ft LED towers that line the main entrance to Globe Life Field, ...
BrandingLogo DesignMixed-Use & Retail

Ballpark Village

Ballpark Village St. Louis, MO SPD collaborated with the Cordish Company and the St. Louis Cardinals to create Ballpark Village, a dynamic sports, entertainment, and hospitality district adjacent to Cardinals stadium in downtown St Louis. Dynamic streetscapes, gateways, playing fields, hotels, retail, restaurants, residences, public art, and related amenities celebrate the legendary history of the Cardinals and the future of St. Louis. The branded environments create a fun and entertaining destination for fans and families ...
Branded EnvironmentsMixed-Use & RetailRestaurants

Sports & Social

Various Cities Working closely with the Cordish Companies, SPD designed the brand and signage standards for Sports & Social, a sports-themed food and beverage concept. SPD designed and coordinated the brand integration in several Sports & Social locations including St Louis, Philadelphia, Pittsburgh, Detroit, and Maryland. Each location is customized to integrate the name of the city and environmental graphics within the space to celebrate the city’s sports teams.
Greatest HitsSignage & WayfindingSports & Entertainment

Vivint SmartHome Arena

Salt Lake City, UT SPD was the signage and wayfinding designer with SCI Architects to design a Graphics / Branding / Wayfinding Signage Master Plan for the Vivint SmartHome Arena Renovation. The Arena serves as a multipurpose event center facility and is the home for the NBA’s Utah Jazz. The signage & wayfinding components included the dynamic displays, locker rooms, retail, food & beverage identities, VIP suite identities, and all code-required signs. The designs reinforce ...
Greatest HitsSignage & WayfindingSports & Entertainment

U.S. Bank Stadium

Minneapolis, MN SPD created the comprehensive branded signage & wayfinding master plan for the new 1,500,000 square foot, 65,000 seat stadium project that serves as a multi-functional venue for the Minnesota Vikings and the NFL, supporting a broad range of civic, community, athletic, educational, cultural, commercial, and entertainment activities. Gateways, interior and exterior signage and wayfinding, and dynamic signs reinforce the stadium brand, and create a fun and easy experience for all visitors. SPD Greatest ...
Digital DesignGreatest HitsPlacemaking

Texas Live!

Arlington, Texas In the heart of the sports & entertainment district in Arlington, SPD collaborated with the Cordish Companies and Texas Rangers to design the complete exterior & interior signage & wayfinding for the Texas Live! Located in between Globe Life Field and AT&T Stadium, Texas Live! is the place to tailgate before a Rangers or Cowboys game. SPD designed the six 80 ft LED towers that line the main entrance to Globe Life Field, ...
Digital DesignGreatest HitsHospitality

Live! By Loews St. Louis

St. Louis, MO Nestled in the heart of Ballpark Village and directly across from Busch Stadium, Live! by Loews, is a luxury hotel destination in St. Louis, MO. The hotel features 216 guest rooms, 17,000 square feet of meeting and event space, multiple dining outlets including an outdoor rooftop terrace with green space and views into the stadium. SPD designed a comprehensive signage & wayfinding program that integrates seamlessly into the architecture & interior design. ...
Digital DesignGreatest HitsPlacemaking

Live Casino Pittsburgh

Pittsburgh, PA SPD collaborated with The Cordish Companies to design the identity signage and wayfinding for Live! Casino Pittsburgh, a 100,000 square foot facility located in Westmoreland County, PA. The facility features two levels of casino gaming and entertainment venues, including Sports & Social – Steel City and Guy Fieri’s American Kitchen & Bar. SPD designed both the exterior & interior identification signage & wayfinding, including art, graphic murals, and storytelling elements throughout the entertainment ...
Greatest HitsPlacemakingSignage & Wayfinding

Fiserv Forum

Milwaukee, Wisconsin SPD collaborated with Populous to design and implement a signage & wayfinding master plan for the Milwaukee Arena in Milwaukee, Wisconsin. The arena is approximately 675,000 SF with 17,500 seats and serves as a multi-functional venue to accommodate ice hockey, concerts, family shows, dirt events, flat floor shows and other public assembly events. SPD also developed landmark signage in front of the arena. The 33 foot-wide sign, backlit at night, serves as a ...
Digital DesignGreatest HitsHospitality

City Center

Las Vegas, NV Aria Casino • Aria Convention Center • Cirque du Soleil Elvis Theater • Aria Retail & Restaurants • City Center Employee Parking One of the largest sustainable communities in the world, City Center showcases the harmony between upscale hospitality and green design. SPD created the signage and wayfinding master plan for this dramatic and successful mixed-use destination in the heart of Las Vegas. The system links all site destinations including hotels, casinos, ...
CorporateEnvironmental GraphicsPlacemaking

Big Ten Network

Chicago, Illinois SPD developed the environmental graphics program to enhance the Big Ten Network corporate offices in Chicago, IL. The dynamic elements SPD designed, including identity signs, murals, and banners, highlight the organization’s iconic status as the first international network dedicated to coverage of American collegiate sports conferences. SPD Greatest Hits Sports Brochure Corporate Brochure
Greatest HitsPlacemakingPublic Art

The Battery Atlanta

Atlanta, Georgia SPD provided design services to the Braves Construction Company and Wakefield Beasley & Associates to create a signage & wayfinding master plan for the Atlanta Braves mixed-use district, The Battery Atlanta. The main components of this 60-acre site include the Ballpark Plaza and Entertainment Zone, as well as offices, hotels and residential living. SPD Greatest Hits Entertainment Brochure Sports Brochure
Greatest HitsSignage & WayfindingSports & Entertainment

AT&T Stadium

Arlington, TX SPD, collaborating with HKS Architects and the Dallas Cowboys, created the comprehensive program of exterior and interior signage and amenities for the AT&T Stadium. The multifunctional stadium includes conference facilities, offices, retail establishments, restaurants and other food services, a museum, parking services, sponsorship opportunities, and other public services. At 2.3 million square feet, the stadium holds 80,000 to 100,000 spectators and is the largest NFL stadium in the USA. SPD also created the ...
Environmental GraphicsGreatest HitsPlacemaking

American Family Insurance Amphitheater

American Family Insurance Amphitheater (Summerfest) Milwaukee, Wisconsin SPD collaborated with EUA, American Family Insurance and the Milwaukee World Festival, Inc. creating an experiential wayfinding and supergraphics masterplan featuring environmental graphics and notable lyrics from artists that have performed at the amphitheater as well as the Wall of Fame along the south ramp. Summerfest and the Amphitheater are ready to rock this summer! SPD Greatest Hits Entertainment Brochure Sports Brochure Placemaking Brochure
Greatest HitsMixed-Use & RetailPlacemaking

Ballpark Village

Ballpark Village St. Louis, MO SPD collaborated with the Cordish Company and the St. Louis Cardinals to create Ballpark Village, a dynamic sports, entertainment, and hospitality district adjacent to Cardinals stadium in downtown St Louis. Dynamic streetscapes, gateways, playing fields, hotels, retail, restaurants, residences, public art, and related amenities celebrate the legendary history of the Cardinals and the future of St. Louis. The branded environments create a fun and entertaining destination for fans and families ...
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