Healthcare & Science

Fenway Health

Boston, MA The brand master plan created by SPD supports the mission and purpose of Fenway Health to serve the LGBTQ community. The logo and branded communications symbolize equality for all and provide a welcome, safe, and secure experience.

University of Utah Health Care

Salt Lake City, UT SPD developed a comprehensive interior and exterior signage and wayfinding master plan for the University of Utah Health Sciences Campus, and the University of Utah Hospital and Clinics, which includes more than 50 facilities such as hospitals, clinics, and healthcare offices. The multi-modal signage system integrates …

Penn State Health Children’s Hospital

Hershey, PA The Penn State Hershey Children’s Hospital is a 252,000 square foot, 5-story, world-class facility for providing specialty pediatric care. SPD developed environmental graphics, public art, signage and wayfinding for the hospital. In its designs for the facility, SPD branded the environment to be family friendly and educational to …

Kaiser Permanente Antelope Valley Medical Center

Lancaster, California SPD collaborated with Kaiser Permanente, exit, and Taylor architects to create the master plan for the Total Health Environment 1.0, and the Hospital of the Future. The popular new center integrates gardens, storytelling sculptures, and play areas to provide a meaningful new community resource for the city. Unique …

Hamad Medical Center

Doha, Qatar Selbert Perkins Design created the exterior and interior signage and wayfinding system for the 350-acre Hamad Medical Corporation (HMC) campus in Doha, Qatar. The branded signage and wayfinding system includes 22,000 signs and standardizes nomenclature, establishes a new room number program, and unifies all sites and buildings while …

Boston Children’s Hospital

Pedestrian Bridge and Parking Garage Boston, Massachusetts Selbert Perkins Design designed an integrated art, signage, and donor recognition program for Boston Children’s Hospital to improve the arrival experience for patient families. Art, signage, and donor recognition elements throughout the garage and pedestrian bridge were inspired by patterns in DNA sequencing. …

Blue Cross Blue Shield MA

Boston, Massachusetts SPD worked closely with the BCBSMA marketing and branding teams to translate their national brand and advertising campaigns into three-dimensional graphics, interior environments, and featured exhibits. To build on BCBSMA’s “Blue Community” concept, as the life force of the company, SPD carved a blue band into the walls …

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