SPD created the signage and wayfinding master plan for the Cosmopolitan overlooking the heart of the Strip. The luxury, 6.6 million, 2,995 room resort offers a casino, non-gambling areas, 150,000 sq ft convention center; rooms with balconies, digitally up-to-date surroundings, upscale shopping, 18 restaurants, spa, lounges, and bars, three pools, and artists-in-residence. Its iconic rooftop sign – one of the largest in Las Vegas – gives it top visual billing on the Strip. The resort was named to the Condé Nast Traveller Gold List as one of the “Top Hotels in the World.”