Municipal
BrandingDigital DesignLogo Design
River Valley Transit
Middletown, Connecticut The Estuary Transit District selected Selbert Perkins Design to assist them with a full rebrand when they merged with another transit system in central Connecticut. The new name and brand for River Valley Transit (RVT) keeps the brand equity of ETD’s colors and reflects the natural beauty of the CT River Valley, movement, and connectivity. The comprehensive brand standards include several applications, including graphics for their fleet of buses, merchandise, and advertisements. The ...
Digital DesignGreatest HitsMunicipal
LA Union Station
Los Angeles, CA Union Station is the primary gateway to Los Angeles, serving roughly 100,000 passengers daily across Amtrak, Metrolink, LA Metro rail, and multiple bus lines — with ridership surging further during major events like the FIFA World Cup and the 2028 Olympics. Selbert Perkins Design has partnered with Metro, Gruen Associates, and Morlin Asset Management on an evolving, decades-long wayfinding program for this iconic transit hub. The original system, completed in 2016 as ...
Branded EnvironmentsEnvironmental GraphicsGreatest Hits
Metro Silver Line
Los Angeles, CA Selbert Perkins Design developed a comprehensive signage system at Los Angeles’ Metro’s Harbor Gateway Transit Center and for two Harbor Transitway Stations. The comprehensive, unified, and branded system was designed to replace the existing signage and wayfinding elements at each location. The new signage and wayfinding program improves the user experience, enhances the general public’s awareness of Metro services, and meets all current and future needs of the Harbor Gateway Transit Center. ...
Digital DesignGreatest HitsMunicipal
ARTIC (Anaheim Regional Transportation Intermodal Center)
ARTIC (Anaheim Regional Transportation Intermodal Center) Anaheim, CA SPD developed a comprehensive exterior and interior signage and wayfinding system for the Anaheim Regional Transportation Intermodal Center. ARTIC is a platinum LEED-certified iconic transportation hub for train, bus, taxi, and light rail, where people seamlessly move between multi-modal transit services to reach Southern California activity centers and business districts. Transportation Brochure



