The San Diego Community College District (SDCCD) needed a brand identity that reflected who they are today and could grow with them. Through a series of team meetings and stakeholder interviews, SPD shaped a new identity grounded in the District’s character and ambitions. The launch opened with a teaser animation campaign, followed by print collateral (business cards, stationery and more) and a comprehensive brand guide covering positioning, key messaging and the tagline/logo lock-up. SPD is also designing temporary signage for select locations ahead of a larger signage and wayfinding program.