Portfolio

Los Angeles, CA In partnership with LAWA and HKS, SPD developed a comprehensive signage and wayfinding standards book for the LAX airport and surrounding campus. The depth of the documentation included all of the active projects SPD is working on, including the Automated People Mover, Economy Parking and Ground Transportation Center, the Consolidated Rental Car Center, the surrounding roadway sign system, Central Terminal Wayfinding as well as the ongoing terminal wayfinding upgrades. Related Articles News ...

Los Angeles, CA SPD designed the wayfinding signage, digital park system, environmental graphics, and a temporary signage system used throughout various construction phases for the new state-of-the-art LAX Economy Parking structure. Our comprehensive signage and wayfinding design services for Swinerton contributed to this four-story, 1.7-million-square-foot facility, which includes approximately 4,300 parking stalls. The facility integrates the latest innovative parking technologies, such as pre-booked parking, intuitive wayfinding, and electric vehicle chargers, all while maintaining consistency with ...

In Development Des Moines, Iowa Collaborating with the world-class architecture teams, BINM, RDG, and HNTB, we lead the signage and wayfinding design for the new terminal at Des Moines International Airport. To help meet the growing demands of air travel, DSM’s new terminal will accommodate four million annual travelers. The airport’s 22-gate expansion project offers advanced central security screening checkpoints so passengers can move through security more quickly. Upgraded technology and infrastructure include illuminated gatehouses ...

Middletown, Connecticut The Estuary Transit District selected Selbert Perkins Design to assist them with a full rebrand when they merged with another transit system in central Connecticut. The new name and brand for River Valley Transit (RVT) keeps the brand equity of ETD’s colors and reflects the natural beauty of the CT River Valley, movement, and connectivity. The comprehensive brand standards include several applications, including graphics for their fleet of buses, merchandise, and advertisements. The ...

Milwaukee, WI Selbert Perkins Design collaborated with Eppstein Uhen Architects and Atlanta-based TVSdesign to design and implement the signage and wayfinding system for the Baird Center, Wisconsin’s premier convention center in the heart of downtown Milwaukee, WI. The $456 million expansion includes a new 112,000-square-foot exhibition space, bringing the total to 300,000 square feet. The convention center is now double the size it was before the renovations. It includes a new 30,000 sq ft ballroom, ...

Detroit, MI In collaboration with Neumann/Smith Architects and the Huntington Bank brand team, Selbert Perkins Design, developed a comprehensive environmental graphics and signage program for the company’s new Detroit headquarters. The Huntington Tower is located within the heart of Detroit’s Entertainment District. The modern building, which was specifically designed to complement the surrounding historic architecture, includes offices, retail space, and parking garage, as well as a rooftop terrace offering stunning views of the city from the top ...

Watertown, Massachusetts Selbert Perkins Design developed a cohesive wayfinding signage plan and branded environment for the Affini-T Headquarters at 100 Forge in Watertown, Massachusetts. The wayfinding signage program reflects the company’s brand identity, and the integrated graphics are designed to work with the building’s architecture. 100 Forge is a state-of-the-art, all-glass, nine-story, 165,600 square foot life science building, complete with views of the Charles River.  Affini-T Therapeutics is a biotechnology company that develops T-cell therapies ...

Boston, Hingham & Quincy, MA Selbert Perkins Design collaborated with Blue Cross Blue Shield of Massachusetts’ (BCBSMA) Communications and Real Estate teams to create refreshed visual branded environments for their corporate offices in Boston, Hingham, and Quincy, MA. SPD updated all branded elements in BCBSMA’s reception areas, elevator lobbies, dining hall and board rooms, including graphic feature walls, mission statements, timelines, and digital displays. The work was completed ahead of the organization’s 100th Anniversary. News ...

Cambridge, MA Urban Park (UP) roof garden at Kendall Center is a three-level public space in the heart of “the most innovative square mile on earth” surrounding 325 Main, Google’s new office building. Selbert Perkins Design developed an experience master plan, envisioning the name, brand, wayfinding, and art for the public realm in collaboration with BXP. Several talented local artists created sculptures and murals that complement the park’s design, add an element of vibrancy and ...

Orlando, FL SPD is collaborating with HNTB to develop the signage and wayfinding master plan for the new South Terminal Complex – Phase 1 at Orlando International Airport (MCO), Florida. The master plan will create a sense of place and reinforce “The Orlando Experience” – a world-class, technologically advanced, passenger-friendly, culturally sensitive and sustainable terminal complex that will accommodate up to 45 million passengers. SPD’s scope of work includes Curbside Roadways, Airside Terminal Building, Landside ...

San Luis Obispo, CA Selbert Perkins Design worked with California Polytechnic State University at San Luis Obispo to develop an exterior campus wayfinding signage plan, including wayfinding standards and a phased implementation plan. Our goal was to help students, faculty and visitors navigate the campus from key entries and parking areas to frequently visited destinations. SPD considered all University campus activities and events, vehicular and pedestrian movement, security, emergency and safety requirements, as well as ...

San Bruno, CA Selbert Perkins Design collaborated with the San Mateo County Community College District and Skyline College to develop a new brand identity for the College. The new logo, which visualizes ocean waves, sun rays, and a unifying horizon line, differentiates Skyline College in the San Mateo County, CA education market, builds regional brand awareness, celebrates the diverse culture of the College, and establishes a powerful vision for the future.

San Bruno, CA Selbert Perkins Design collaborated with the San Mateo County Community College District and Skyline College to develop a new brand identity for the College. The new logo, which visualizes ocean waves, sun rays, and a unifying horizon line, differentiates Skyline College in the San Mateo County, CA education market, builds regional brand awareness, celebrates the diverse culture of the College, and establishes a powerful vision for the future.

Detroit, MI Located in the heart of District Detroit, the Eddystone is a redevelopment of the historic Eddystone Hotel built in 1924. SPD worked closely with Olympia Development and Kraemer Architects to design the logo and branding for this iconic building as well as a complete exterior and interior environmental graphics and wayfinding system. The system integrates nods to the past, including stair murals at every landing that celebrates the history of Detroit and encourages ...

Anaheim, CA CtrCity is the heart of Anaheim, where trend meets tradition. SPD created the varied identities and signs for the Promenade, Broadway Arms, Harbor Lofts, and Carnegie Plaza, as well as the district wide signs, maps, and micro transit system graphics for this eclectic urban district.

Detroit, MI Located in the heart of District Detroit, the Eddystone is a redevelopment of the historic Eddystone Hotel built in 1924. SPD worked closely with Olympia Development and Kraemer Architects to design the logo and branding for this iconic building as well as a complete exterior and interior environmental graphics and wayfinding system. The system integrates nods to the past including stair murals at every landing that celebrates the history of Detroit and encourage ...

South Gate, CA SPD, collaborating with Primestor and Nadel Architects developed the branded signage & wayfinding for azalea Regional Shopping Center in the city of South Gate, CA. The comprehensive system, includes signage and wayfinding, digital billboards, parking, tenant guidelines, entitlement packages, LEED exhibits, and facade treatment design for the 37-tenant entertainment destination. Retail Brochure

Worcester, MA SPD created a brand identity and wayfinding master plan for the City of Worcester, including a comprehensive analysis of their brand identity and wayfinding signs, recommendations, and design concepts. SPD collaborated with the project team to increase awareness and tourism, and to improve the overall image of the City by creating a functional wayfinding system for visitors and residents.

Los Angeles, CA SPD, collaborating with Taubman and architects Neumann Smith and Fuksas, developed the branded identity and signage & wayfinding master plan for The Beverly Center in Los Angeles, CA. The comprehensive system, which includes logo design, exterior and interior signage and wayfinding, digital billboards, parking, tenant guidelines, facade treatments, and streetscape amenities, enhances the experience for all visitors to this iconic Los Angeles retail and entertainment destination. SPD Greatest Hits Branding Brochure Retail ...

Louisville, Kentucky The new logo, monuments, and signage and wayfinding system for Fourth Street Live! transformed downtown Louisville into an exciting new entertainment destination. The Live! brand has been extended to many other cities in the USA, rejuvenating downtowns, and serving as the development catalyst for billions of dollars in new construction. SPD also collaborated closely with the Cordish Companies to create the brands and exterior identity signage for the food and beverage destinations throughout ...

Las Vegas, NV SPD collaborated with the City of Las Vegas to revitalize East Fremont Street between Las Vegas Boulevard and 8th Street into a lively music and entertainment district. Inspired by 1950s Las Vegas and “Googie” style, SPD created a vibrant entry gateway to welcome visitors to the new Fremont East District. Neon sculptures including a 30-foot tall martini glass, showgirl, and glittering stiletto line the median while interpretive pavement medallions describe notable dates ...

Moscow, Russia Selbert Perkins Design, in collaboration with the Jerde Partnership and ENKA TC, LLC., created the branded signage and wayfinding master plan for Kuntsevo Plaza in Moscow, Russia. The master plan positions Kuntsevo as a landmark destination reflecting Moscow’s rich history, diversity, and culture. It includes logo and brand standards; multimedia sales tools; and dual language exterior, interior and parking signage and wayfinding. SPD Greatest Hits Branding Brochure Placemaking Brochure Mixed Use-Retail Brochure

Shenzhen, China Collaborating with 5+Design and Shenzhen Vanke Yantian Group, SPD developed the branded communications system to identify and integrate all site and building components of this mixed-use development. In addition, SPD designed the dramatic art elements both inside and outside the complex. SPD Greatest Hits Branding Brochure Retail Brochure Placemaking Brochure Mixed Use-Retail Brochure

Arlington, Texas In the heart of the sports & entertainment district in Arlington, SPD collaborated with the Cordish Companies and Texas Rangers to design the complete exterior & interior signage & wayfinding for the Texas Live! Located in between Globe Life Field and AT&T Stadium, Texas Live! is the place to tailgate before a Rangers or Cowboys game. SPD designed the six 80 ft LED towers that line the main entrance to Globe Life Field, ...

Redondo Beach, CA SPD created the vintage inspired logo and brand communications plan for the historic 1898 building and pier at Redondo Beach CA. The varied visual elements tell stories of the pier’s history and reflect the vibrant waterfront environment.

Los Angeles, CA SPD, in collaboration with Gruen Associates and Metro, designed a comprehensive wayfinding system for Union Station in Los Angeles. The key elements of the system include wall-mounted LED signs for the arrival/departure information for both Amtrak and Metrolink lines, a large interactive pylon with four touchscreens to help travelers with trip planning, as well as identity pylons around the perimeter of Union Station. SPD Greatest Hits Branding Brochure Parking Brochure Placemaking Brochure

Los Angeles, CA Collaborating with LA City, community leaders, artists, cultural consultants, and developers, SPD created the brand standards for this mixed-use residential development located in the heart of El Pueblo, the historic core of Los Angeles. A rich palette of colors, textures, and stories of Mexican heritage is woven throughout this landmark destination creating a unique sense of place and a dynamic experience for all visitors.

Norfolk, VA Waterside District in Norfolk, VA, is a $40 million overhaul and rebranding of Norfolk’s iconic Waterside Festival Marketplace. Selbert Perkins Design created the new branding and environmental graphic design for the marketplace, including an iconic rooftop sign that can be seen throughout the city, exterior & interior murals, amenities, and branded tenant signage for all of the food & beverage tenants. SPD Greatest Hits Branding Brochure Mixed Use-Retail Brochure Retail Brochure Placemaking Brochure

Kansas City, MO Selbert Perkins Design provided planning and design services to The Cordish Companies to create a comprehensive interior & exterior sign program for the One Light residential tower. One Light was the first newly constructed high-rise apartment building in downtown Kansas City in over 50 years and rises 25 stories at the corner of 13th and Walnut Streets in the heart of downtown Kansas City’s Power & Light District. Its central location puts ...

Los Angeles, CA The Motor Cities National Heritage Area celebrates the people, places, and innovations of the American automobile industry. The brand identity, landmarks, website, and exhibits throughout Michigan capture the legacy and impact of America’s passion for the automobile.

Palm Desert, CA SPD created the comprehensive brand master plan for this successful hotel, casino, and spa. The logo reflects the dramatic architecture at the hotel’s port-cochere. Additional elements include the design of all exterior and interior graphics and wayfinding systems for all hotel destinations, including digital exterior signs, interactive kiosks, casino, restaurants, and in-room amenities.

New York, NY SPD developed the Identity and Branding communication program for Roasting Plant, an innovative coffee roaster and retailer with multiple locations in the USA. The name and logo express their iconic and patented ‘Javabot’ roasting process and is applied to all print and digital media, equipment, menus, packaging, apparel, merchandise, storytelling murals, and signage to create a truly ‘experiential’ branded retail environment.

Boston, MA SPD created the new visual identity and brand collateral for Tradesman Coffee Shop and Lounge, located in the Hilton Hotel, in Boston’s financial district. The imagery references the unique character of Boston and integrates artifacts of world travel and cuisine.

Costa Mesa, CA The whimsical logo for Knife Pleat expresses the innovative, elegant, and entertaining culinary experience at this popular and critically acclaimed California restaurant. Created by culinary innovators, Tony Esnault and Yassmin Sarmadi, the restaurant has become an iconic center for a diverse audience.

City Creek Center Salt Lake City, Utah City Creek Center is one of the largest and most successful mixed-use projects in the USA. Collaborating with a diverse team including owners, architects, landscape architects, lighting and water feature designers, SPD created the logo, lighted gateway monuments, signage and wayfinding, storytelling exhibits, tenant standards, and coordinated the comprehensive public art program. Inspired by the historic creek that flowed through the site in the 1800s, the resulting branded ...

Santa Monica, CA SPD collaborates with the City of Santa Monica on a variety of civic design and vehicle, pedestrian, bicycle, and metro first/last mile wayfinding projects. Each project integrates static and digital signage and heads-up mapping, to create a sustainable citywide branded system of signs, maps, and lighting. SPD Greatest Hits Arts & Culture Brochure Civic Brochure Placemaking Brochure Public Art Brochure

Los Angeles, California The Sunset Media Center is an inspiring art-filled commercial office center in the heart of the Hollywood Media District. SPD collaborated with Kilroy Realty and Gensler to develop the brand identity, signage and wayfinding, parking, and placemaking elements to provide a dynamic exterior and interior experience for all visitors. Branding Brochure Corporate Brochure Parking Brochure

Ballpark Village St. Louis, MO SPD collaborated with the Cordish Company and the St. Louis Cardinals to create Ballpark Village, a dynamic sports, entertainment, and hospitality district adjacent to Cardinals stadium in downtown St Louis. Dynamic streetscapes, gateways, playing fields, hotels, retail, restaurants, residences, public art, and related amenities celebrate the legendary history of the Cardinals and the future of St. Louis. The branded environments create a fun and entertaining destination for fans and families ...

Boston, MA Scampo – “to escape” – is an award-winning culinary destination located in the Boston’s historic Charles Street jail. The name, logo, menus, colors, and eclectic branded environments include whimsical references to escapees, escape routes, and engaging comic book art from the 30’s and 40’s, all reflecting the vivid personality of legendary chef, Lydia Shire.

Costa Mesa, CA The whimsical logo for Knife Pleat expresses the innovative, elegant, and entertaining culinary experience at this popular and critically acclaimed California restaurant. Created by culinary innovators, Tony Esnault and Yassmin Sarmadi, the restaurant has become an iconic center for a diverse audience.

Boston, MA SPD created the new visual identity and brand collateral for Tradesman Coffee Shop and Lounge, located in the Hilton Hotel, in Boston’s financial district. The imagery references the unique character of Boston and integrates artifacts of world travel and cuisine.

Various Cities Working closely with the Cordish Companies, SPD designed the brand and signage standards for Sports & Social, a sports-themed food and beverage concept. SPD designed and coordinated the brand integration in several Sports & Social locations including St Louis, Philadelphia, Pittsburgh, Detroit, and Maryland. Each location is customized to integrate the name of the city and environmental graphics within the space to celebrate the city’s sports teams.

New York, NY SPD developed the Identity and Branding communication program for Roasting Plant, an innovative coffee roaster and retailer with multiple locations in the USA. The name and logo express their iconic and patented “Javabot” roasting process and is applied to all print and digital media, equipment, menus, packaging, apparel, merchandise, storytelling murals, and signage to create a truly ‘experiential’ branded retail environment.

Palm Desert, CA SPD created the comprehensive brand master plan for this successful hotel, casino, and spa. The logo reflects the dramatic architecture at the hotel’s port-cochere. Additional elements include the design of all exterior and interior graphics and wayfinding systems for all hotel destinations, including digital exterior signs, interactive kiosks, casino, restaurants, and in-room amenities.

The iconic LAX Gateway has become an icon of the LA experience. Conceived and designed by Selbert Perkins Design in collaboration with the LAX Beautification Team, the landmark gateway features a ring of fifteen illuminated 100′ color-changing columns. The gateway was developed to welcome the world to Los Angeles and as a landmark, represents the energy, diversity, excitement, and unity of LA. Selbert Perkins Design celebrates 20 years of collaboration with Los Angeles World Airports ...

Los Angeles, CA With community leaders, artists, designers, and architects, SPD created the brand standards for this mixed-use residential development located in the heart of El Pueblo, the historic core of Los Angeles. A rich palette of colors, textures, and stories of Mexican heritage is woven throughout this landmark destination, creating a unique sense of place and a dynamic experience for all visitors. Read our recent story on this project design process …

Los Angeles, CA The Motor Cities National Heritage Area celebrates the people, places, and innovations of the American automobile industry. The brand identity, landmarks, website, and exhibits throughout Michigan capture the legacy and impact of America’s passion for the automobile.

Los Angeles, CA SPD created the logo for the Grammy Museum, the iconic center of the music industry. The logo anchors the museum façade, and is applied to a wide range of communications materials, merchandise and exhibits.

Arlington, Concord, Lexington and Lincoln, MA More than 200 significant places lie along the 15-mile Battle Road Byway, tracing the historic pathways of the Revolutionary War through four historic towns and the Minute Man National Historical Park. A distinctive new logo system, sign program, content-rich website, and exhibition graphics inform, educate, and guide visitors through the picturesque and historic New England landscape.

Kailua, HI Collaborating with community leaders, SPD created the new name, logo, website, welcoming gateways, street furniture, exhibits, and merchandise for Historic Kailua Village. The new brand reflects the rich history of Kailua and has successfully rejuvenated the image of this village, restoring civic pride and energizing the local economy.

Everett, MA A bold new identity and “Forever Everett” brand campaign is re-establishing Everett as a dynamic city of the future. The strategic brand initiatives have created a new vision for the city, helping to attract diverse new developments and attractions to energize the city.Website design was completed in collaboration with Neuron UX.

Boston, MA The brand master plan created by SPD supports the mission and purpose of Fenway Health to serve the LGBTQ community. The logo and branded communications symbolize equality for all and provide a welcome, safe, and secure experience.

Beijing, China Laiye is a leading innovator in the new era of human-robot collaboration. SPD collaborated with Lighthouse Branding to develop the new corporate brand assets including the new brand strategy, logo/wordmark, brand guide, advertising, and web design, to introduce LAIYE to a worldwide audience.

Gemological Institute of America Carlsbad, CA The GIA brand is known and respected worldwide. SPD created the GIA logo and all branded communications for more than 2 decades, establishing the GIA brand as the global leader in the gemological industry.

Los Angeles, CA SPD designed the new logo and website for the LA-based non-profit organization betterTogether Forever. People and the pets they love belong together no matter what challenges life has thrown their way. betterTogether Forever is dedicated to helping pet parents in Los Angeles communities that are under-served and under-resourced access valuable services to help them stay together with the pets they love, and to keep those pets safe, healthy, happy, off the streets, ...

Salem, MA Salem State University is one of the largest state universities in Massachusetts. SPD guided the institution through a name change and developed the new logo, university seal, graphic standards, and a distinctive signage and wayfinding system that united four campuses. The new branded system dramatically increased fundraising and admissions and reinforced its status as a leading educational institution.

Cambridge, MA The new brand standards for CEE at MIT symbolize the community collaboration and vision that are the core of the science, engineering, and cultural mission of CEE. The new logo, multi-colored palette, website, and branded environments unite the school’s synergistic approach to addressing the interrelated issues of today’s society.

Pomona, CA SPD collaborated with CPP to develop a new brand identity and college seal to reflect the university’s history, mission, and vision for the future. The new identity integrates the letter “C” within an octagon to reflect the eight colleges of the university and the core elements of polytechnic education.

Boston, MA A new name and identity launched the rebirth of the Boston Architectural College. Applied to new admissions materials, advertising, signage, and website, the new BAC brand dramatically increased fundraising, applicants, and improved brand rankings, reinforcing its status as a leading educational institution.

Kansas City, Missouri Selbert Perkins Design provided planning and design services to The Cordish Companies to create a comprehensive interior & exterior sign program for the One Light residential tower. One Light was the first newly constructed high-rise apartment building in downtown Kansas City in over 50 years and rises 25 stories at the corner of 13th and Walnut Streets in the heart of downtown Kansas City’s Power & Light District. Its central location puts ...

Atlanta, Georgia SPD collaborated with the Coca Cola Company to develop the environmental communications master plan for the World of Coca Cola Museum. SPD created the main facade and identity tower, an internally illuminated sculpture of a LED Coke bottle on ice, as well as all interior and exterior signage and wayfinding. The master plan successfully establishes the site as a landmark, a museum, a cultural touchstone, and a marketing tool that celebrates the iconic ...

Los Angeles, California The Wilshire Grand is LA’s newest landmark and the tallest building in California. The mixed-use site features a 350 room Intercontinental Hotel, conference facilities, restaurants, roof top bar, pool, and spa. SPD collaborated with AC Martin Partners, Hanjin International Corporation, and Standard Vision to create the signage and wayfinding master plan, including a dynamic digital roof top sign and revenue generating displays. SPD Greatest Hits Hospitality Brochure Corporate Brochure Placemaking Brochure

Century City, CA Collaborating with Westfield, SPD developed and implemented the comprehensive branded signage and wayfinding system for this premier retail destination. Static and dynamic signs and monuments complement the sleek architectural elements and reinforce the interactive experiences of LA’s most visited retail center. SPD Greatest Hits Mixed Use-Retail Brochure Retail Brochure Parking Brochure Placemaking Brochure

Norfolk, VA Waterside District in Norfolk, VA, is a $40 million overhaul and rebranding of Norfolk’s iconic Waterside Festival Marketplace. Selbert Perkins Design created the new branding and environmental graphic design for the marketplace, including an iconic rooftop sign that can be seen throughout the city, exterior & interior murals, amenities, and branded tenant signage for all of the food & beverage tenants. SPD Greatest Hits Branding Brochure Mixed Use-Retail Brochure Retail Brochure Placemaking Brochure

Salt Lake City, UT SPD was the signage and wayfinding designer with SCI Architects and PM, CAA ICON, to design a Graphics / Branding / Wayfinding Signage Master Plan for the Delta Center renovation (formerly, Vivint SmartHome Arena). The Arena is a multipurpose event center facility and was home to the NBA’s Utah Jazz. The signage & wayfinding components included the dynamic displays, locker rooms, retail, food & beverage identities, VIP suite identities, and all ...

Los Angeles, CA The Ronald Tutor Campus Center is at the ‘heart’ of the USC campus. As the university’s ‘town hall,’ the 200,000 sf center provides conference areas, admission center and theater, alumni association offices, student union, offices for student programs and organizations, lounges, entertainment facilities, dining, and retail all integrated around a dramatic open air plaza and food court. The comprehensive wayfinding system includes new identity and direction signs, directories, and murals. It also ...

Minneapolis, MN SPD created the comprehensive branded signage & wayfinding master plan for the new 1,500,000 square foot, 65,000 seat stadium project that serves as a multi-functional venue for the Minnesota Vikings and the NFL, supporting a broad range of civic, community, athletic, educational, cultural, commercial, and entertainment activities. Gateways, interior and exterior signage and wayfinding, and dynamic signs reinforce the stadium brand, and create a fun and easy experience for all visitors. SPD Greatest ...

Cambridge, MA University Park is a 40-acre mixed use neighborhood adjacent to MIT. Its unique campus includes corporate offices, hotel, residences, retail, restaurants, institutional facilities, laboratories, retail, restaurants, parking, and public greenspace. Collaborating with owners, architects, and artists, SPD developed the experience master plan, integrating serious and whimsical storytelling sculptures, murals, and pavement engravings designed to tell the history and future of the tech community through the lens of science technology.

Salt Lake City, UT SPD developed a comprehensive interior and exterior signage and wayfinding master plan for the University of Utah Health Sciences Campus, and the University of Utah Hospital and Clinics, which includes more than 50 facilities such as hospitals, clinics, and healthcare offices. The multi-modal signage system integrates vehicle and pedestrian movement, access from off-campus, special events, visiting groups, emergency services, deliveries and security, as well as special transportation and access needs for ...

San Diego, CA SPD developed a comprehensive signage and wayfinding master plan for UC San Diego, North Torrey Pines Living & Learning Neighborhood Project (Sixth College); a mixed-use development located at the southwest edge of the main campus that includes housing, academic space, retail and below-grade parking. SPD Greatest Hits Education Brochure Placemaking Brochure

Los Angeles, CA SPD, in collaboration with Gruen Associates and Metro, designed a comprehensive wayfinding system for Union Station in Los Angeles. The key elements of the system include wall-mounted LED signs for the arrival/departure information for both Amtrak and Metrolink lines, a large interactive pylon with four touchscreens to help travelers with trip planning, as well as identity pylons around the perimeter of Union Station. SPD Greatest Hits Branding Brochure Parking Brochure Placemaking Brochure

Bellevue, WA SPD developed the signage and wayfinding master plan for this landmark $400 million mixed-use center in Bellevue WA, including offices, 180,000 sf of retail and restaurants, two 30 story luxury condominium towers, conference areas, spa/fitness center, business center, and boutique hotel. SPD Greatest Hits Retail Brochure Placemaking Brochure Mixed Use-Retail Brochure

Tarzana, CA SPD collaborated with Herman Coliver Locus Architects to create the signage, wayfinding, donor recognition system, and art master plan for Temple Judea, in Tarzana, CA. SPD integrated a pattern of Hebrew letters developed by the architects, and applied the pattern to a wide a range of branded elements throughout the site, creating an inspiring setting for contemplation and community connection. SPD Greatest Hits Placemaking Brochure Arts & Culture Brochure

Los Angeles, California The Sunset Media Center is an inspiring art-filled commercial office center in the heart of the Hollywood Media District. SPD collaborated with Kilroy Realty and Gensler to develop the brand identity, signage and wayfinding, parking, and placemaking elements to provide a dynamic exterior and interior experience for all visitors.

Somerville, MA SPD provided landscape architecture, sculpture, and environmental graphic design services to create this landmark, award-winning urban park. The park plan is reinforced by seven sculptures, representing the original Seven Hills of Somerville and reflecting the historic activities conducted on each hill. The final result is dramatic, whimsical, and educational. SPD Greatest Hits Placemaking Brochure Public Art Brochure

Abu Dhabi, UAE SPD developed the signage and wayfinding system for Saadiyat Beach Villas in Abu Dhabi, UAE. The Saadiyat Beach Villas provide modern and dynamic living spaces in private gated communities, from simple studios to multiple bedroom apartments. The signage and wayfinding program includes roadway and building signage as well as wayfinding and identity signs.

Redondo Beach, CA SPD created the vintage inspired logo and brand communications plan for the historic 1898 building and pier at Redondo Beach CA. The varied visual elements tell stories of the pier’s history and reflect the vibrant waterfront environment. SPD Greatest Hits Branding Brochure Entertainment Brochure Sports Brochure Hospitality Brochure Retail Brochure Corporate Brochure Parking Brochure Healthcare Brochure Education Brochure Placemaking Brochure Civic Brochure Aviation Brochure Arts & Culture Brochure Mixed Use-Retail Brochure

San Pedro, CA The Port of Los Angeles Waterfront Promenade is a redevelopment project encompassing the Port of Los Angeles’ previously neglected waterfront. This project is a significant enhancement to the appearance and function of the Port’s authentic working waterfront. Master plan elements include historical and informational interpretive signs, pedestrian, vehicular and bike path signage system extending to a parkway as well as vehicular signage and a banner system implemented along the Promenade to promote ...

Hershey, PA The Penn State Hershey Children’s Hospital is a 252,000 square foot, 5-story, world-class facility for providing specialty pediatric care. SPD developed environmental graphics, public art, signage and wayfinding for the hospital. In its designs for the facility, SPD branded the environment to be family friendly and educational to align with the comprehensive and compassionate care provided by all Penn State Medical Centers. SPD Greatest Hits Healthcare Brochure Placemaking Brochure Arts & Culture Brochure

West Hollywood, CA Combining the spirit of Old Hollywood and Contemporary Hollywood, Selbert Perkins Design collaborated with AECOM, Combined Properties, Inc. and Martin Brudnizki Design Studio to create the signage and wayfinding for the eclectic hotel and adjacent upscale residences, as well as all amenities including the Wolfgang Puck restaurant. In collaboration with the Visit West Hollywood, SPD also authored the digital billboard codes to create a dynamic facade integrating a digital light show and ...

West Hollywood, CA The Pacific Design Center, designed by Cesar Pelli, is the premier designer showcase in Los Angeles. SPD created the interior and exterior signage and wayfinding system, featuring monumental 30′ sculptures of a chair and lamp, to reflect the home furnishings industry and dramatically reinforce the landmark status of the buildings. The unique and instantly recognizable sculptures reinforce the dramatic structures and attract visitors worldwide. SPD Greatest Hits Retail Brochure Corporate Brochure Placemaking ...

Arlington, Texas In the heart of the sports & entertainment district in Arlington, SPD collaborated with the Cordish Companies and Texas Rangers to design the complete exterior & interior signage & wayfinding for the Texas Live! Located in between Globe Life Field and AT&T Stadium, Texas Live! is the place to tailgate before a Rangers or Cowboys game. SPD designed the six 80 ft LED towers that line the main entrance to Globe Life Field, ...

Kansas City, MO After the success of the One Light residential tower, Selbert Perkins Design collaborated with The Cordish Companies to create a comprehensive interior and exterior sign program for the Two Light residential tower. In addition to the signage and wayfinding, SPD weaved art and storytelling throughout the exterior and interior amenity spaces that celebrates Kansas City history. Located in the heart of the Kansas City Power & Light District, Two Light defines luxury ...

Shenzhen, China Collaborating with 5+Design and Shenzhen Vanke Yantian Group, SPD developed the branded communications system to identify and integrate all site and building components of this mixed-use development. In addition, SPD designed the dramatic art elements both inside and outside the complex. SPD Greatest Hits Branding Brochure Retail Brochure Placemaking Brochure Mixed Use-Retail Brochure

St. Louis, MO Nestled in the heart of Ballpark Village in St Louis, Mo, One Cardinal Way is a 29-story tower with breathtaking views into Busch Stadium. Collaborating with the Cordish Companies & St. Louis Cardinals, SPD designed a complete exterior & interior wayfinding and environmental graphics system throughout the tower. The exterior features integrated billboards facing the stadium, an internally illuminated polished stainless-steel canopy and an integrated LED video screen on the top of ...

Patrick G. and Shirley W. Ryan Center for the Musical Arts Evanston, IL Selbert Perkins Design created the donor recognition, wayfinding, digital signage, and room identification system for the Patrick G. and Shirley W. Ryan Center for the Musical Arts at Northwestern University. The new system integrates seamlessly with the elegant new building designed by Goettch Partners, reflecting the mission and accomplishments of the Center and its alumni. SPD Greatest Hits Education Brochure

Boston, MA SPD worked with landscape architects and media designers to design the award-winning Bernard M. Gordon Tribute Portal at Northeastern University. The Portal is an interactive archway in the center of the campus that utilizes innovative media to honor ten groundbreaking engineers. Bernard Gordon created the first analog/digital interface; the portal’s dynamic elements express the transformation of analog to digital technology.

Los Angeles, CA Selbert Perkins Design developed a comprehensive signage system at Los Angeles’ Metro’s Harbor Gateway Transit Center and for two Harbor Transitway Stations. The comprehensive, unified, and branded system was designed to replace the existing signage and wayfinding elements at each location. The new signage and wayfinding program improves the user experience, enhances the general public’s awareness of Metro services, and meets all current and future needs of the Harbor Gateway Transit Center. ...

Los Angeles, CA SPD, in collaboration with the Los Angeles County Metropolitan Transportation Authority updated signage and wayfinding at 22 Metro A Line Stations and the Metro C Line Willowbrook/Rosa Parks Station (including entrances, plazas, concourses, and platforms for each station) in support of the Integrated Signage Updates Project. The scope of work includes the preparation of design and production document packages and fabrication and installation cost estimates for signage, wayfinding, digital displays, and other ...

Las Vegas, NV Formerly McCarran International Airport, SPD developed a comprehensive signage and wayfinding system for Harry Reid International Airport (LAS), Terminal 3, roadways, and a new parking garage and Terminal 1 baggage claim. The sleek, internally illuminated overhead wayfinding sign system was designed and developed to embody the look of digital signage and draw passenger attention above all gaming and tenant signage throughout the terminal. This futuristic, evenly illuminated, low-voltage system was the first ...

Los Angeles, CA After months of careful collaboration with community leaders, revised visual identity and brand standards were developed. Selbert Perkins created a bright new color palette and system of icons for the Marina-wide sign system, all inspired by the colors of the sea and sky. As a cost-effective measure, the aging and dated existing signage and wayfinding structures were retrofitted and refaced, and existing entrance signs were refreshed and repainted. An annual banner program ...

Abu Dhabi, UAE SPD designed the signage and wayfinding system for the Manarat Al Saadiyat Museum in Abu Dhabi, UAE. Located in the midst of the Saadiyat Cultural District on Saadiyat Island, Manarat Al Saadiyat acts as a visitor center and gateway to the district’s famous museums, including Louvre Abu Dhabi, Zayed National Museum and Guggenheim Abu Dhabi. SPD Greatest Hits Arts & Culture Brochure

State, City Selbert Perkins Design developed a signage and wayfinding master plan for Loyola University Chicago, the nation’s largest Jesuit Catholic University. The master plan includes exterior and interior signage and wayfinding standards for academic, recreational, and residential buildings at the Lake Shore Campus and Water Tower Campus. Working closely with the University, SPD integrated wayfinding signs into the architecture and landscape to create a highly functional and cohesive environment. SPD Greatest Hits Education Brochure ...

St. Louis, MO Nestled in the heart of Ballpark Village and directly across from Busch Stadium, Live! by Loews, is a luxury hotel destination in St. Louis, MO. The hotel features 216 guest rooms, 17,000 square feet of meeting and event space, multiple dining outlets including an outdoor rooftop terrace with green space and views into the stadium. SPD designed a comprehensive signage & wayfinding program that integrates seamlessly into the architecture & interior design. ...

Hanover, MD Maryland Live extends the Cordish Live! Brand to this new hotel, event center and casino in Arundel Mills, Hanover, Maryland. SPD created the dynamic exterior identity and designed the complete wayfinding system for the upscale room hotel, spa and convention center. The new 4000 seat, 3 story multi-use concert and event venue – The Hall at Live! features a digital experience wall to greet visitors as they arrive. Hospitality Brochure

Pittsburgh, PA SPD collaborated with The Cordish Companies to design the identity signage and wayfinding for Live! Casino Pittsburgh, a 100,000 square foot facility located in Westmoreland County, PA. The facility features two levels of casino gaming and entertainment venues, including Sports & Social – Steel City and Guy Fieri’s American Kitchen & Bar. SPD designed both the exterior & interior identification signage & wayfinding, including art, graphic murals, and storytelling elements throughout the entertainment ...

Cambridge, MA SPD designed an interactive lobby experience to bring the MIT Sloan School of Management’s new brand to life. The branded, three-dimensional wall provides visual expression for the core brand concept: Ideas Made to Matter. Members of the Sloan School’s diverse global community and their impactful ideas are presented at life-size scale.The storytelling reflects the vibrant pace of change, presenting real-world situations and settings.

Las Vegas, NV Selbert Perkins Design collaborated with the City of Las Vegas and YESCO on an iconic new gateway. This epic structure integrates both traditional lighting and state of the art LED bulbs for a dynamic entry experience into the historic downtown. SPD Greatest Hits Placemaking Brochure Civic Brochure Public Art

Moscow, Russia Selbert Perkins Design, in collaboration with the Jerde Partnership and ENKA TC, LLC., created the branded signage and wayfinding master plan for Kuntsevo Plaza in Moscow, Russia. The master plan positions Kuntsevo as a landmark destination reflecting Moscow’s rich history, diversity, and culture. It includes logo and brand standards; multimedia sales tools; and dual language exterior, interior and parking signage and wayfinding. SPD Greatest Hits Branding Brochure Placemaking Brochure Mixed Use-Retail Brochure