It’s true, every place has a story and every story has a place. This has never been truer as it is when it comes to residences—that place which people call home. When deciding where to live, people must be able to envision themselves being healthy, happy, and thriving at home in their new place– imagining themselves immersed in the story of their would-be home.
Entertainment Districts: The New American Neighborhoods Read More »
Selbert Perkins Design is pleased to announce the promotion of Brandon Reeves to Design Director.
Brandon Reeves Promoted to Design Director Read More »
The LA Office has an immediate opening for an Environmental Graphic Designer to develop projects for aviation, rail, healthcare, retail, and hospitality wayfinding.
Environmental Graphic Designer Read More »
Selbert Perkins Design is pleased to announce the promotion of Cory dePasquale to Design Director.
Cory dePasquale Promoted to Design Director Read More »
Selbert Perkins Design is pleased to announce the promotion of Heather Wolfe to Design Director.
Heather Wolfe Promoted to Design Director Read More »
As an international, woman-owned, WBE-certified firm, we’d like to celebrate the exceptionally talented women of SPD on International Women’s Day. From our fearless leader, design creatives, accounting staff, studio managers, marketing team, and HR dept. we are incredibly thankful and proud to stand with the best of the best.
Cheers to all the women who have come before us and those currently paving the way for generations to come.
Celebrating Women’s History Month and International Woman’s Day Read More »
Branding is essential when merging multiple organizations into a single successful entity. This is especially true when the intention is for the newly combined organization to not be absorbed into either one.
Branding is Essential: River Valley Transit Read More »
It’s true, every place has a story and every story has a place. This has never been truer as it is when it comes to residences—that place which people call home. When deciding where to live, people must be able to envision themselves being healthy, happy, and thriving at home in their new place– imagining themselves immersed in the story of their would-be home.
Storytelling of Kansas City Power & Light’s Newest Residences Read More »
Our Belmont, MA office is looking for an Environmental Graphic Designer to add to our team. A hybrid schedule, working 2 days/week in our Belmont office.
Environmental Graphic Designer Read More »
Our Chicago office is searching for a full-time Marketing Coordinator who will work closely with our marketing team to assist in business development and write and generate proposals.
Marketing Coordinator Read More »
The Chicago office has an immediate opening for an Intermediate Graphic Designer.
Intermediate Graphic Designer Read More »
The excitement of Texas Ranger fans can be felt around the world, and no more so than in Arlington Texas. The celebration begins at Texas Live!… a finely curated destination consisting of 12 dynamic bars, shops, eateries and entertainment delights, including the Arlington Backyard, a 5,000 person outdoor concert venue providing space for live music,
Congratulations to the Texas Rangers: World Series Champions! Read More »
There are few things in life quite like your college experience. It begins with the selection of which institution you will trust will provide you the best chances for your success in life.
The Surprising Importance of Wayfinding, Placemaking, Branding in Education Read More »
Through all of the hype, noise and debate over AI, an older and much more powerful force has all but been silenced. For those in the know, its true power, not only keep vigil over it – it is their secret competitive advantage. That force is called “Customer Service”, which is serving the customer/client, rather than merely tending the project alone.
The Fading Art of Customer Service Read More »
Wayfinding is misunderstood by most people, who mistakenly believe that it is as easy as simply creating and installing signs. Yet we’ve all had that frustrating experience of being in a place and not being able to find our way to our desired destination. Although there may be many signs around us, they do more to confuse us than to intuitively guide us to where we want to be.
The Power of Wayfinding Read More »
The Chicago office has an immediate opening for a BIM, Revit, CAD Designer.
The full-time designer will work closely with our design team to support developing and documenting unique, exciting, and functional wayfinding signage/placemaking elements integrating brand, storytelling, and enhancing navigation.
BIM, Revit, CAD Designer Read More »
As we are adapting to the ever-changing nature of humanity and the economy, many of the mega malls of a bygone era are yielding to this inevitable change. Large retail anchor stores are downsizing or outright closing. An ever-increasing trend towards online shopping has further placed a strain upon retailers and mall operators.
Mall Conversions: The New American Dream? Read More »
Selbert Perkins Design is pleased to announce the promotion of Varsha Sheth to Design Director.
Varsha Sheth Promoted to Design Director Read More »
Selbert Perkins Design is pleased to announce the promotion of Logan Strauss to Senior Designer.
Logan Strauss Promoted to Senior Designer Read More »
The beauty of trains, trams, and other forms of public transportation extends well beyond getting from one place to another. The benefits extend beyond reducing traffic and doing our part in lowering greenhouse emissions. The real beauty is that they connect communities and the people within them with one another.
Los Angeles Metro K Line: The Complexity of Connecting Communities Read More »
Situated in the once sleepy suburb of Dallas and Fort Worth, Arlington Texas is being transformed into a new story.
We’ve all had that feeling. That sensation within us that occurs when we enter a new space.
Somehow that environment speaks to us on a level that is beyond our normal senses … communicating to us on a more fundamental and powerful level.
That sense of place conveys to us its story. It invokes specific feelings. It serves to either welcome, or warn… engage or repel… invoking old and creating new memories. Placemaking creates a sense of unity in an otherwise fragmented world, drawing us in and enticing us to stay.
The Power of Placemaking Read More »
When it came time to expand MCO, the Greater Orlando Aviation Authority (GOAA), the organization responsible for leading one of the 10 busiest airports in the world, made the bold decision to avoid simply adding another terminal to accommodate their over 40 million annual passengers, they decided to dramatically change the passenger experience.
Reinventing Wayfinding and Traveler Experience at Orlando International Airport Read More »
When the USA was chosen as the host country for the 1994 World Cup, it launched a plethora of firsts, including the creation of its first soccer league, thus Major League Soccer (MLS) was born.
World Cup ’94: The Event that Ignited America’s Love of Soccer-World Football Read More »
Government leaders from around the country gathered in Columbus, Ohio recently to connect, learn, share, and be inspired. The 108th ICMA conference demonstrated the power that comes when like-minded people come together with the intention of learning and sharing with others. One session, in particular, was incredibly powerful. The City of Lancaster California, along with
ICMA Conference – The Benefits of an Inclusive City Rebranding Process Read More »
Selbert Perkins Design is pleased and excited to announce the promotion of Dominique Logan to Director of Business Development.
Dominique Logan Promoted to Director, Business Development Read More »
Since its beginning as a single airstrip and lone building at the dawning of commercial aviation, Los Angeles International Airport (LAX) has continually expanded and modernized to meet the growing needs of an ever-changing aviation industry and the people they serve as the gateway to Los Angeles, California, and America. While some changes over the
Wayfinding the Future at LAX Read More »
Nestled between the mountains and the sea, in downtown Los Angeles, California, lives a place where its historical story and significance were in need of telling. That place is La Plaza Village, located in the heart of what is known as el pueblo. And as the story goes, lived a tree named El Aliso, whose
Branding, Wayfinding & Placemaking Historic La Plaza – Los Angeles, CA Read More »
Branding, Rebranding, and Refreshing are all about storytelling—not some imagined fiction but the true story of who you are and how you can help your customers and clients. It differentiates you from your competitors and anchors your unique value and relevance to today’s core audience.
Selbert Perkins Design has Rebranded… Read More »
Selbert Perkins Design is pleased to announce the promotion of Sharon Brooks to Principal of Business Development.
Please join us in congratulating Sharon on her well-deserved promotion and in celebrating the future relationships she will build, nurture and grow.
Sharon Brooks Promoted to Principal: Business Development Read More »
Cal Poly San Luis Obispo is a world-class university. Ranked in the top 50 Masters-Level universities in the USA. Yet the exterior of the school did not reflect the excellence it provides within it.
Recognizing this, the school leadership set out to bring congruence to their learning environment by providing a professional, practical and pragmatic experiential environment to their campus.
Wayfinding & Placemaking Transforms a University: Cal Poly San Luis Obispo Read More »
Selbert Perkins Design helped reimagine the transformation of an entire nine-block section of downtown Kansas City, creating a place where people want to be. It is a catalyst… sparking positive change, which is self-evident by its success.
Power & Light District: Placemaking & Wayfinding Kansas City’s Future Read More »
Analog vs. Digital Wayfinding, as the analog/digital sign landscape is evolving quickly.
Analog & Digital Wayfinding is Key to Airport Success Read More »
From blight to beauty, the much-needed revitalization of the City of Detroit has taken a monumental leap forward. The restoration of the long-abandoned Eddystone Hotel demonstrates Olympia Development’s commitment to bringing District Detroit back to its glory, a reimagined historic neighborhood, home to thriving businesses and residents alike. Olympia Development engaged the talent of Selbert
Revitalization Of District Detroit: The Eddystone Read More »
There is much misconception of what the term “Branding†means. It has been widely overused, diluted and distorted for decades, almost to the point where it no longer represents its original intention. Some people conflate branding with logos. Some look at it as an ego exercise. Others see it as just another “todo†in their
Branding is Essential: Part 1 Read More »
Since its beginning in 1905, the University of Utah Health, now U Health, has continued to expand in size and scope and has grown to where it is consistently ranked #1 in quality in the nation among academic medical centers. Their 5 hospitals are staffed with over 20,000 employees including 1400 board-certified physicians and 5000
Wayfinding & Signage is Vital to Healthcare: U Health – University of Utah Read More »
One of the common challenges faced by cities and other municipalities is in attracting and growing its community. A thriving experience for residents and businesses alike is the cornerstone for sustainable growth and longterm viability of a city.
Rebranding of a City: Lancaster, California Read More »
Great Cities must celebrate their legacy and reinvent for the future. Driving economic success in conjunction with creating a vibrant, safer, and more enticing experience is the key to reinventing and revitalizing a city, making the city relevant to residents, businesses, and tourists alike. The challenge cities, counties, and other municipalities face is an all too common
Wayfinding & Placemaking the City of Long Beach California Read More »
As communities grow, so do the various government facilities and services required to meet the growing needs of its citizens. Smaller, original buildings are expanded and supplemented with annex locations, often over decades. And while the physical space expands, so does the confusion surrounding how to get where you need to go, exacting its toll
Wayfinding a Courthouse: Fulton County, GA Read More »
Almost since the dawning of commercial aviation, airports have faced the challenge of getting passengers onto their flights easier, faster and safer. With the constant rise in personal and business travel, combined with the stress induced by needing to be at the gate by a certain time, navigating checkin counters, TSA and thousands of other
Airport Innovation: Wayfinding Tampa International Airport Read More »
Placemaking is both art and science. It is about creating environmental experiences which draw people in and entices them to stay. In the case of college students, it is about creating spaces in which they want to hang out … and claim as their own, as well as making it easy for students and faculty to find their way around campus.
There is no better example of this than what the administrators at the University of California, San Diego (UCSD)
Wayfinding & Placemaking: Universities – UCSD Read More »
The excitement of Braves fans can be felt around the world, and no more so than in The Battery, Atlanta, a 60-acre mixed-use destination designed by Wakefield Beasley & Associates and Braves Construction, to celebrate the legendary history of Atlanta and the Braves. Selbert Perkins Design was delighted to create the integrated branded environmental graphics
Congratulations to the Atlanta Braves: 2021 World Series Champions! Read More »
Selbert Perkins worked closely with the Prisa Group in their creation of an experience that draws people in; exciting, entertaining and engaging them in spending time in the amazing shops, products, services and venues. As the home of the premier entertainment center in Puerto Rico, Distrito T-Mobile is a spectacular example of Mixed-Use/Retail Placemaking, which
Distrito T-Mobile: San Juan’s Most Exciting New Branded Experience Read More »
Opened in 1939, Union Station, Los Angeles, is the epitome of Southern California glamour. Built to unite five different railroads, through the melding of three diverse design styles, what has become known as the “Last of the Great Train Stations†has been uniting family, friends and the community for over eight decades. Selbert Perkins Design,
Union Station – Los Angeles, California Read More »
SPD Cocktail Recipes Book and Song List At Selbert Perkins Design we like to see the glass half-full. 2020 was a Dark and Stormy year, but we say when life gives you lemons, make a Lemon Drop! Call us Old Fashioned, but having been through nearly 40 years of economic ups and downs, we remain
Happy Hour at Home Read More »
Excitement and anticipation are building in Las Vegas as a new dynamic gateway, designed by Selbert Perkins Design/Los Angeles, rises on Las Vegas Boulevard. Work on the 85-foot-tall lighted arches began in March and YESCO, the selected fabricator, expects the installation to be completed next month. Mayor Carolyn Goodman championed the concept as part of an on-going revitalization effort to celebrate
The LAX Gateway officially opened on August 8, 2000. Conceived and designed by Selbert Perkins Design, the gateway celebrates the energy, diversity, and unity of Los Angeles. The gateway has become an icon of the Los Angeles experience and welcomes millions of visitors from around the world each day. Download the Booklet Download the pdf
LAX Gateway Turns 20 Read More »
Source: Mass Live By Melissa Hanson | mhanson@masslive.com  Driving around downtown Worcester, you may have noticed some new sleek, brightly-colored signs popping up. These wayfinding signs are part of a project to add public art and a sense of identity to some of Worcester’s neighborhoods and popular locations. As of right now, there are
Jul 3, 2019 | News, Public Realm This fall, the Downtown Long Beach pedestrian experience will be enhanced by 12 sleek and stylish new wayfinding signs, which are gifts from the DLBA to the City of Long Beach. The Downtown Long Beach Alliance enlisted the services of Playa Del Rey-based firm Selbert Perkins to create
New Wayfinding Signs in Long Beach Read More »
In collaboration with Troller Mayer, Melendrez, Gehl Architects, and KPFF, IBI Group, SPD created a branded signage and wayfinding system for the MyFigueroa Streetscape in Downtown Los Angeles. The redesign transforms the four-mile stretch into a safer and more navigable transportation corridor for pedestrians, bikers, transit riders, and drivers. Linking Expo Park and USC to
Downtown L.A. MyFig Branded Signage Revealed Read More »
Selbert Perkins Design collaborated with The Cordish Companies to create the Signage and Wayfinding Master Plan for St. Louis Ballpark Village in Downtown St. Louis, MO. The development has revitalized and spurred more development in the area. The $650 million development comprises of 250,000 square feet of retail shops, restaurants and entertainment venues, 400 residential
St. Louis Experiences New Project Development Read More »
Source: Interior Design Magazine Mega-project Wilshire Grand Center in Downtown Los Angeles graces the December cover of Interior Design Magazine. SPD had the pleasure of collaborating with AC Martin and Hanjin International Corporation to create a Graphics, Signage & Wayfinding Master Plan for the large-scale building. The main components of this landmark destination include a 900-room Hotel, Class
Wilshire Grand Center Featured in Interior Design Magazine Read More »
Source: dexigner.com Award-winning graphic designer John Lutz, partner in the Chicago office of Selbert Perkins Design, will lead the global community of experiential graphic designers as president of SEGD, the Society for Experiential Graphic Design. “The role and impact of Experiential Graphic Design in our world continues to grow as digital technology blurs the lines between physical
John Lutz – President of the Society for Experiential Graphic Design Read More »
The City of Santa Monica has launched the first bike share program in Southern California. Selbert Perkins Design, in collaboration with the city and CycleHop, designed the “heads-up†mapping for 75 new stations, and citywide bicycle wayfinding signs. The program is part of a multi-modal transit system that, when complete, will include transport links to
Santa Monica Breeze Read More »
