Congratulations to the Atlanta Braves: 2021 World Series Champions!

The excitement of Braves fans can be felt around the world, and no more so than in The Battery, Atlanta, a 60-acre mixed-use destination designed by Wakefield Beasley & Associates and Braves Construction, to celebrate the legendary history of Atlanta and the Braves.

Selbert Perkins Design was delighted to create the integrated branded environmental graphics and signage and wayfinding master plan for the project, including the Ballpark Plaza and Entertainment Zone signage as well as office, hotel, and residential elements.

Collaborating with the Braves and Wakefield Beasley teams, to fulfill their vision of an incredible and vibrant space to Live, Work, Play and Stay, all the while being immersed in the history and energy of Atlanta and the Braves was truly wonderful!

Again … Congratulations to the Atlanta Braves for becoming the 2021 World Series Champions!

 

Recent Projects

Fourth Street Live!

Louisville, Kentucky The new logo, monuments, and signage and wayfinding system for Fourth Street Live! transformed downtown Louisville into an exciting new entertainment destination. The Live! brand has been extended to many other cities in the USA, rejuvenating downtowns, and serving as the development catalyst for billions of dollars in

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Roasting Plant

New York, NY SPD developed the Identity and Branding communication program for Roasting Plant, an innovative coffee roaster and retailer with multiple locations in the USA. The name and logo express their iconic and patented ‘Javabot’ roasting process and is applied to all print and digital media, equipment, menus, packaging,

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Los Angeles Union Station

Los Angeles, CA SPD, in collaboration with Gruen Associates and Metro, designed a comprehensive wayfinding system for Union Station in Los Angeles. The key elements of the system include wall-mounted LED signs for the arrival/departure information for both Amtrak and Metrolink lines, a large interactive pylon with four touchscreens to

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