Santa Monica Breeze

The City of Santa Monica has launched the first bike share program in Southern California.

Selbert Perkins Design, in collaboration with the city and CycleHop, designed the “heads-up” mapping for 75 new stations, and citywide bicycle wayfinding signs. The program is part of a multi-modal transit system that, when complete, will include transport links to West Hollywood, Venice, Long Beach, and the LA Metro area, and contribute to the Santa Monica community’s goal to reduce traffic congestion and greenhouse gas emissions.

The Breeze Bike Share Program offers flexibility to travel around town in a fun, healthy, and environmentally friendly way.

SPD celebrates a long history of collaboration with the City of Santa Monica to improve wayfinding and transit access across the city. Related collaborative projects include Citywide Wayfinding, Downtown Parking Wayfinding, First Last Mile Wayfinding, 4th St. Streetscape Enhancements, and Big Blue Bus Headquarters.

Recent Projects

Knife Pleat

Costa Mesa, CA The whimsical logo for Knife Pleat expresses the innovative, elegant, and entertaining culinary experience at this popular and critically acclaimed California restaurant. Created by culinary innovators, Tony Esnault and Yassmin Sarmadi, the restaurant has become an iconic center for a diverse audience.

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One Light Luxury Apartments

Kansas City, MO Selbert Perkins Design provided planning and design services to The Cordish Companies to create a comprehensive interior & exterior sign program for the One Light residential tower. One Light was the first newly constructed high-rise apartment building in downtown Kansas City in over 50 years and rises

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Worcester, MA SPD created a brand identity and wayfinding master plan for the City of Worcester, including a comprehensive analysis of their brand identity and wayfinding signs, recommendations, and design concepts. SPD collaborated with the project team to increase awareness and tourism, and to improve the overall image of the

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