Santa Monica Breeze

The City of Santa Monica has launched the first bike share program in Southern California.

Selbert Perkins Design, in collaboration with the city and CycleHop, designed the “heads-up” mapping for 75 new stations, and citywide bicycle wayfinding signs. The program is part of a multi-modal transit system that, when complete, will include transport links to West Hollywood, Venice, Long Beach, and the LA Metro area, and contribute to the Santa Monica community’s goal to reduce traffic congestion and greenhouse gas emissions.

The Breeze Bike Share Program offers flexibility to travel around town in a fun, healthy, and environmentally friendly way.

SPD celebrates a long history of collaboration with the City of Santa Monica to improve wayfinding and transit access across the city. Related collaborative projects include Citywide Wayfinding, Downtown Parking Wayfinding, First Last Mile Wayfinding, 4th St. Streetscape Enhancements, and Big Blue Bus Headquarters.

Recent Projects

Kuntsevo Plaza

Moscow, Russia Selbert Perkins Design, in collaboration with the Jerde Partnership and ENKA TC, LLC., created the branded signage and wayfinding master plan for Kuntsevo Plaza in Moscow, Russia. The master plan positions Kuntsevo as a landmark destination reflecting Moscow’s rich history, diversity, and culture. It includes logo and brand

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One Light Luxury Apartments

Kansas City, MO Selbert Perkins Design provided planning and design services to The Cordish Companies to create a comprehensive interior & exterior sign program for the One Light residential tower. One Light was the first newly constructed high-rise apartment building in downtown Kansas City in over 50 years and rises

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The Cosmopolitan of Las Vegas

Las Vegas, NV The Cosmopolitan Hotel overlooks the Strip at the heart of the City Center resort in Las Vegas. SPD created all signage and wayfinding standards for the luxury, 6.6 million sf, 2,995 room center, including the casino, upscale shopping, 18 restaurants, spa, lounges, bars, three pools, and artists-in-residence.

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