Downtown L.A. MyFig Branded Signage Revealed

In collaboration with Troller Mayer, Melendrez, Gehl Architects, and KPFF, IBI Group, SPD created a branded signage and wayfinding system for the MyFigueroa Streetscape in Downtown Los Angeles. The redesign transforms the four-mile stretch into a safer and more navigable transportation corridor for pedestrians, bikers, transit riders, and drivers.

Linking Expo Park and USC to Downtown, MyFigueroa improvements include the WalkFig, BikeFig, and RideFig logos and banner system, intelligible wayfinding and easily maneuverable bike paths. This project exemplifies SPD’s commitment to supporting Mayor Eric Garcetti’s Great Streets Initiative by enhancing the City’s walkability, improving public transportation and beautifying our streetscapes.

Recent Projects

Benedetto Restaurant

Cambridge, Massachusetts SPD created the new visual identity, brand standards, and digital collateral for this new restaurant, featuring rustic Italian cuisine and handmade pasta in the farmhouse-chic dining room at the classic Charles Hotel. SPD Greatest Hits Branding Brochure

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Sports & Social

Various Cities Working closely with the Cordish Companies, SPD designed the brand and signage standards for Sports & Social, a sports-themed food and beverage concept. SPD designed and coordinated the brand integration in several Sports & Social locations including St Louis, Philadelphia, Pittsburgh, Detroit, and Maryland. Each location is customized

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Boston Architectural College

Boston, MA A new name and identity launched the rebirth of the Boston Architectural College. Applied to new admissions materials, advertising, signage, and website, the new BAC brand dramatically increased fundraising, applicants, and improved brand rankings, reinforcing its status as a leading educational institution.

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