Downtown L.A. MyFig Branded Signage Revealed

In collaboration with Troller Mayer, Melendrez, Gehl Architects, and KPFF, IBI Group, SPD created a branded signage and wayfinding system for the MyFigueroa Streetscape in Downtown Los Angeles. The redesign transforms the four-mile stretch into a safer and more navigable transportation corridor for pedestrians, bikers, transit riders, and drivers.

Linking Expo Park and USC to Downtown, MyFigueroa improvements include the WalkFig, BikeFig, and RideFig logos and banner system, intelligible wayfinding and easily maneuverable bike paths. This project exemplifies SPD’s commitment to supporting Mayor Eric Garcetti’s Great Streets Initiative by enhancing the City’s walkability, improving public transportation and beautifying our streetscapes.

Recent Projects

Fourth Street Live!

Louisville, Kentucky The new logo, monuments, and signage and wayfinding system for Fourth Street Live! transformed downtown Louisville into an exciting new entertainment destination. The Live! brand has been extended to many other cities in the USA, rejuvenating downtowns, and serving as the development catalyst for billions of dollars in

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The Beverly Center

Los Angeles, CA SPD, collaborating with Taubman and architects Neumann Smith and Fuksas, developed the branded identity and signage & wayfinding master plan for The Beverly Center in Los Angeles, CA. The comprehensive system, which includes logo design, exterior and interior signage and wayfinding, digital billboards, parking, tenant guidelines, facade

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One City

Shenzhen, China Collaborating with 5+Design and Shenzhen Vanke Yantian Group, SPD developed the branded communications system to identify and integrate all site and building components of this mixed-use development. In addition, SPD designed the dramatic art elements both inside and outside the complex. SPD Greatest Hits Branding Brochure Retail Brochure

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