Wayfinding signs, featuring public art, will give Worcester districts a sense of identity

Source: Mass Live

Recent Projects

One City

Shenzhen, China Collaborating with 5+Design and Shenzhen Vanke Yantian Group, SPD developed the branded communications system to identify and integrate all site and building components of this mixed-use development. In addition, SPD designed the dramatic art elements both inside and outside the complex. SPD Greatest Hits Branding Brochure Retail Brochure

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Morongo Casino, Resort, and Spa

Palm Desert, CA SPD created the comprehensive brand master plan for this successful hotel, casino, and spa. The logo reflects the dramatic architecture at the hotel’s port-cochere. Additional elements include the design of all exterior and interior graphics and wayfinding systems for all hotel destinations, including digital exterior signs, interactive

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Dubai Festival City

Dubai, UAE SPD collaborated with 5+ Design and Al-Futtaim to create the branding and signage and wayfinding for this new city. Encompassing 1600 acres with 2.4 miles of waterfront along the historic Dubai Creek, the expansive city includes retail, entertainment destinations, 5 luxury hotels, residential neighborhoods with over 19,000 units,

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