Portfolio

Milwaukee, Wisconsin SPD collaborated with Populous to design and implement a signage & wayfinding master plan for the Milwaukee Arena in Milwaukee, Wisconsin. The arena is approximately 675,000 SF with 17,500 seats and serves as a multi-functional venue to accommodate ice hockey, concerts, family shows, dirt events, flat floor shows and other public assembly events. SPD also developed landmark signage in front of the arena. The 33 foot-wide sign, backlit at night, serves as a ...

Abu Dhabi, UAE Abu Dhabi, the capitol of the UAE, is transforming from a historic trade center into a dynamic, modern metropolis. However, the city lacked street names, addresses, zip codes, and a consistent branded visual system for all municipal facilities. SPD collaborated with an extensive team of planners, engineers, and cultural experts to create the nations’ first citywide system of street names, addresses, zip codes, and sign standards for all municipal districts, facilities and ...

Salt Lake City, UT Selbert Perkins Design collaborated with GTS Development, Pelli Clarke Pelli and HKS Architects to complete the wayfindng system and donor recognition program for the George S. and Dolores Doré Eccles Theater in Salt Lake City, Utah. SPD created a hierarchical system to recognize donors integrated into the architecture and direct patrons to the two performing arts theaters including a 2,500-seat proscenium theater in the heart of the project. SPD Greatest Hits ...

Los Angeles, California Located in the Willowbrook Community of Los Angeles, and spearheaded by the County of Los Angeles, Earvin “Magic” Johnson Park renovations include amenities such as a premier event center and upgraded recreational areas that serve over 250,000 members of the community. Selbert Perkins Design collaborated with AHBE/MIG to develop a vibrant wayfinding and exhibit master plan that enhances the natural environment as well as educates visitors on the local agriculture and new ...

Dubai, UAE SPD collaborated with 5+ Design and Al-Futtaim to create the branding and signage and wayfinding for this new city. Encompassing 1600 acres with 2.4 miles of waterfront along the historic Dubai Creek, the expansive city includes retail, entertainment destinations, 5 luxury hotels, residential neighborhoods with over 19,000 units, resorts, an 18-hole championship golf course, marina, office parks and convention centers. SPD Greatest Hits Civic Brochure

Chicago, Illinois SPD designed environmental graphics for the 160,000 square feet DVUC Commons and two corporate offices. One central component in the Commons is the History Wall – a 52-foot long timeline, backlit with 13 glass panels with integrated digital screens. Another key component is a graphic display that brings the Student Journey to life with messages of foundation, mentorship, collaboration, and fulfillment. The Commons area was strategically chosen so that the history of the ...

Beijing, China Selbert Perkins Design designed a signage and wayfinding system for the Daxing Rose Garden in Beijing, which hosted the 2016 World Rose Exposition. SPD’s scope of work included gateway elements, furniture and branding, and a vehicular and pedestrian wayfinding system. SPD Greatest Hits Placemaking Brochure Arts & Culture Brochure

Xi-an, China Awarded the 2020 Best Placemaking Destination by Retail Leisure International (RLI) and RICS Regeneration Project of the Year, Dahua 1935 celebrates the rich history and character of the oldest commercial district and textile mill in Xi’an China. SPD integrated innovative art elements into the signage, wayfinding, and placemaking master plan, combining industrial elements, LED and neon lighting with delicate textile patterns. Murals and framed photos from the past tell the stories of the ...

Sacramento, California Selbert Perkins Design collaborated with Gwathmey Siegal Architects to create a comprehensive signage and wayfinding program as part of the renovation of Crocker Art Museum in Sacramento, CA. The leading arts institution in the Sacramento Valley, the museum features exhibition galleries, a 260-seat auditorium, a double-height reception hall, offices, a store, and a café. SPD’s dynamic system – including donor recognition, identification, and wayfinding signage – facilitates circulation and enhances the visitor experience ...

Las Vegas, NV The Cosmopolitan Hotel overlooks the Strip at the heart of the City Center resort in Las Vegas. SPD created all signage and wayfinding standards for the luxury, 6.6 million sf, 2,995 room center, including the casino, upscale shopping, 18 restaurants, spa, lounges, bars, three pools, and artists-in-residence. SPD Greatest Hits Hospitality Brochure Placemaking Brochure

Santa Monica, CA Colorado Center is a premier urban creative office complex and home to media, advertising, and entertainment companies. SPD created the new identity and color-coded signage and wayfinding master plan to unify the six office buildings, three-level garage, and enhance the outdoor courtyard experience. SPD Greatest Hits Corporate Brochure Parking Brochure Placemaking Brochure

Worcester, MA SPD created a brand identity and wayfinding master plan for the City of Worcester, including a comprehensive analysis of their brand identity and wayfinding signs, recommendations, and design concepts. SPD collaborated with the project team to increase awareness and tourism, and to improve the overall image of the City by creating a functional wayfinding system for visitors and residents. SPD Greatest Hits Placemaking Brochure Civic Brochure

Santa Monica, CA SPD collaborates with the City of Santa Monica on a variety of civic design and vehicle, pedestrian, bicycle, and metro first/last mile wayfinding projects. Each project integrates static and digital signage and heads-up mapping, to create a sustainable citywide branded system of signs, maps, and lighting. SPD Greatest Hits Placemaking Brochure Civic Brochure

Long Beach, CA SPD designed the City of Long Beach citywide pedestrian and vehicle wayfinding program, including gateways, parking, coastal access, and digital communications. The new city and neighborhood gateways integrate the Long Beach Brand and can be customized by each neighborhood to celebrate the diversity of the city. Pedestrian signs include heads-up maps, and new digital signs will provide information and revenue generation opportunities. SPD Greatest Hits Placemaking Brochure Civic Brochure

Lancaster, CA SPD collaborated with the City of Lancaster to research, plan, design, and implement a new logo and brand for Lancaster CA. The new brand repositions Lancaster as a vibrant community at the center of innovation, technology, and nature. The logo represents the California poppy, the CA state flower, and celebrates the Lancaster poppy reserve. The research process included hundreds of community interviews, and electronic surveys that received thousands of responses to guide the ...

Anaheim, CA SPD designed and implemented the branded citywide vehicle, pedestrian, parking, and paratransit wayfinding systems for the City of Anaheim, CTR City, and Resort Districts, as well as the branding for residential and museum properties. The new sustainable systems feature solar powered signs and digital connectivity throughout the city. SPD Greatest Hits Placemaking Brochure Civic Brochure

Las Vegas, NV Aria Casino • Aria Convention Center • Cirque du Soleil Elvis Theater • Aria Retail & Restaurants • City Center Employee Parking One of the largest sustainable communities in the world, City Center showcases the harmony between upscale hospitality and green design. SPD created the signage and wayfinding master plan for this dramatic and successful mixed-use destination in the heart of Las Vegas. The system links all site destinations including hotels, casinos, ...

Shenzhen, China Selbert Perkins Design developed and implemented a comprehensive static and digital signage and wayfinding system that complements the architectural elements at The China Resources Group Headquarters. The Shenzhen Tower is located near the Great China International Exchange Square, along a distinct row of skyscrapers that define the central business district. The tower represents the high-quality urban visage of Shenzhen, China’s design capital. SPD Greatest Hits Sports Brochure Retail Brochure Placemaking Brochure

Fukuoka, Japan SPD created the name, brand identity, and storytelling sculptures for Canal City, the iconic mixed-use center in the heart of Fukuoka Japan. The logo symbolizes the elements of nature – water, earth, and sky, and is integrated into all branded communications, signs, sculptures, and merchandise. SPD Greatest Hits Branding Brochure Retail Brochure Placemaking Brochure

Pedestrian Bridge and Parking Garage Boston, Massachusetts Selbert Perkins Design designed an integrated art, signage, and donor recognition program for Boston Children’s Hospital to improve the arrival experience for patient families. Art, signage, and donor recognition elements throughout the garage and pedestrian bridge were inspired by patterns in DNA sequencing. The environmental art strategy includes a 3-story dimensional mural and backlit photo-mosaic of a child’s face made up of hundreds of photos of staff and ...

Boston, Massachusetts SPD worked closely with the BCBSMA marketing and branding teams to translate their national brand and advertising campaigns into three-dimensional graphics, interior environments, and featured exhibits. To build on BCBSMA’s “Blue Community” concept, as the life force of the company, SPD carved a blue band into the walls of their new 14 floor headquarters in the Prudential Tower. The blue band carries brand messages, digital displays, company timelines, wayfinding signage, and associate milestones. ...

Chicago, Illinois SPD developed the environmental graphics program to enhance the Big Ten Network corporate offices in Chicago, IL. The dynamic elements SPD designed, including identity signs, murals, and banners, highlight the organization’s iconic status as the first international network dedicated to coverage of American collegiate sports conferences. SPD Greatest Hits Sports Brochure Corporate Brochure

Los Angeles, CA SPD, collaborating with Taubman and architects Neumann Smith and Fuksas, developed the branded identity and signage & wayfinding master plan for The Beverly Center in Los Angeles, CA. The comprehensive system, which includes logo design, exterior and interior signage and wayfinding, digital billboards, parking, tenant guidelines, facade treatments, and streetscape amenities, enhances the experience for all visitors to this iconic Los Angeles retail and entertainment destination. SPD Greatest Hits Branding Brochure Retail ...

Bethesda, Maryland SPD worked in collaboration with property owner Federal Realty to create a branded environmental graphics and public art system. Bethesda Row consists of two square blocks of mixed use, high end retail, and residential property. SPD designed the environmental communications including wayfinding for pedestrians and an underground garage, landmarks, building ID signage, and storytelling amenities such as sculpture, facade treatments and water features.

Boston, Massachusetts SPD created the signage master plan for the renowned Berklee College of Music. Campus identity, building identity, and interior wayfinding combine to reinforce the college campus in Boston’s historic Back Bay, an active urban context. The Berklee Performance Center serves as a beacon at the center of the campus and is a magnet for international talent. Café 939 / Red Room is a popular social hub serving the diverse college community and the ...

Cambridge, Massachusetts SPD created the new visual identity, brand standards, and digital collateral for this new restaurant, featuring rustic Italian cuisine and handmade pasta in the farmhouse-chic dining room at the classic Charles Hotel. SPD Greatest Hits Branding Brochure

Atlanta, Georgia SPD provided design services to the Braves Construction Company and Wakefield Beasley & Associates to create a signage & wayfinding master plan for the Atlanta Braves mixed-use district, The Battery Atlanta. The main components of this 60-acre site include the Ballpark Plaza and Entertainment Zone, as well as offices, hotels and residential living. SPD Greatest Hits Entertainment Brochure Sports Brochure

Nassau, The Bahamas Baha Mar is the newest upscale international resort and entertainment destination in the Bahamas – the New Riviera. SPD developed all signage and wayfinding for the expansive site featuring three hotels, casino, golf course, spas, fine dining, retail, and entertainment. SPD Greatest Hits Hospitality Brochure

Arlington, TX SPD, collaborating with HKS Architects and the Dallas Cowboys, created the comprehensive program of exterior and interior signage and amenities for the AT&T Stadium. The multifunctional stadium includes conference facilities, offices, retail establishments, restaurants and other food services, a museum, parking services, sponsorship opportunities, and other public services. At 2.3 million square feet, the stadium holds 80,000 to 100,000 spectators and is the largest NFL stadium in the USA. SPD also created the ...

ARTIC (Anaheim Regional Transportation Intermodal Center) Anaheim, CA SPD developed a comprehensive exterior and interior signage and wayfinding system for the Anaheim Regional Transportation Intermodal Center. ARTIC is a platinum LEED-certified iconic transportation hub for train, bus, taxi, and light rail, where people seamlessly move between multi-modal transit services to reach Southern California activity centers and business districts. Transportation Brochure

Bingham Boston, Massachusetts The new Bingham brand established the firm as an innovative international law firm and resulted in substantial global growth and recognition. The award-winning identity was strategically applied to a comprehensive multi-language communication system, fusing print, digital, bold advertising, and environments, to establish the brand worldwide. SPD Greatest Hits Branding Brochure Corporate Brochure Placemaking Brochure

American Family Insurance Amphitheater (Summerfest) Milwaukee, Wisconsin SPD collaborated with EUA, American Family Insurance and the Milwaukee World Festival, Inc. creating an experiential wayfinding and supergraphics masterplan featuring environmental graphics and notable lyrics from artists that have performed at the amphitheater as well as the Wall of Fame along the south ramp. Summerfest and the Amphitheater are ready to rock this summer! SPD Greatest Hits Entertainment Brochure Sports Brochure Placemaking Brochure

City Creek Center Salt Lake City, Utah City Creek Center is one of the largest and most successful mixed-use projects in the USA. Collaborating with a diverse team including owners, architects, landscape architects, lighting and water feature designers, SPD created the logo, lighted gateway monuments, signage and wayfinding, storytelling exhibits, tenant standards, and coordinated the comprehensive public art program. Inspired by the historic creek that flowed through the site in the 1800s, the resulting branded ...

Ballpark Village St. Louis, MO SPD collaborated with the Cordish Company and the St. Louis Cardinals to create Ballpark Village, a dynamic sports, entertainment, and hospitality district adjacent to Cardinals stadium in downtown St Louis. Dynamic streetscapes, gateways, playing fields, hotels, retail, restaurants, residences, public art, and related amenities celebrate the legendary history of the Cardinals and the future of St. Louis. The branded environments create a fun and entertaining destination for fans and families ...

Princeton University Frick Chemistry Laboratory Princeton, New Jersey SPD collaborated with Payette Associates to create the branded environments, exhibits, donor recognition system, signage and wayfinding for the state-of-the-art Frick Chemistry Laboratory. The laboratory provides space for faculty research and teaching, a large auditorium, and faculty and administrative offices, labs, event spaces, and CaFe. A sky lit atrium connects the laboratory wing with the administrative space and offers a light filled space with pedestrian bridges. Education ...

Worcester, MA SPD created a brand identity and wayfinding master plan for the City of Worcester, including a comprehensive analysis of their brand identity and wayfinding signs, recommendations, and design concepts. SPD collaborated with the project team to increase awareness and tourism, and to improve the overall image of the City by creating a functional wayfinding system for visitors and residents.