Placemaking

Detroit, MI In collaboration with Neumann/Smith Architects and the Huntington Bank brand team, Selbert Perkins Design, developed a comprehensive environmental graphics and signage program for the company’s new Detroit headquarters. The Huntington Tower is located within the heart of Detroit’s Entertainment District. The modern building, which was specifically designed to complement the surrounding historic architecture, includes offices, retail space, and parking garage, as well as a rooftop terrace offering stunning views of the city from the top ...

Boston, Hingham & Quincy, MA Selbert Perkins Design collaborated with Blue Cross Blue Shield of Massachusetts’ (BCBSMA) Communications and Real Estate teams to create refreshed visual branded environments for their corporate offices in Boston, Hingham, and Quincy, MA. SPD updated all branded elements in BCBSMA’s reception areas, elevator lobbies, dining hall and board rooms, including graphic feature walls, mission statements, timelines, and digital displays. The work was completed ahead of the organization’s 100th Anniversary. News ...

Cambridge, MA Urban Park (UP) roof garden at Kendall Center is a three-level public space in the heart of “the most innovative square mile on earth” surrounding 325 Main, Google’s new office building. Selbert Perkins Design developed an experience master plan, envisioning the name, brand, wayfinding, and art for the public realm in collaboration with BXP. Several talented local artists created sculptures and murals that complement the park’s design, add an element of vibrancy and ...

San Luis Obispo, CA Selbert Perkins Design worked with California Polytechnic State University at San Luis Obispo to develop an exterior campus wayfinding signage plan, including wayfinding standards and a phased implementation plan. Our goal was to help students, faculty and visitors navigate the campus from key entries and parking areas to frequently visited destinations. SPD considered all University campus activities and events, vehicular and pedestrian movement, security, emergency and safety requirements, as well as ...

San Bruno, CA Selbert Perkins Design collaborated with the San Mateo County Community College District and Skyline College to develop a new brand identity for the College. The new logo, which visualizes ocean waves, sun rays, and a unifying horizon line, differentiates Skyline College in the San Mateo County, CA education market, builds regional brand awareness, celebrates the diverse culture of the College, and establishes a powerful vision for the future.

Detroit, MI Located in the heart of District Detroit, the Eddystone is a redevelopment of the historic Eddystone Hotel built in 1924. SPD worked closely with Olympia Development and Kraemer Architects to design the logo and branding for this iconic building as well as a complete exterior and interior environmental graphics and wayfinding system. The system integrates nods to the past, including stair murals at every landing that celebrates the history of Detroit and encourages ...

Anaheim, CA CtrCity is the heart of Anaheim, where trend meets tradition. SPD created the varied identities and signs for the Promenade, Broadway Arms, Harbor Lofts, and Carnegie Plaza, as well as the district wide signs, maps, and micro transit system graphics for this eclectic urban district.

South Gate, CA SPD, collaborating with Primestor and Nadel Architects developed the branded signage & wayfinding for azalea Regional Shopping Center in the city of South Gate, CA. The comprehensive system, includes signage and wayfinding, digital billboards, parking, tenant guidelines, entitlement packages, LEED exhibits, and facade treatment design for the 37-tenant entertainment destination. Retail Brochure

Worcester, MA SPD created a brand identity and wayfinding master plan for the City of Worcester, including a comprehensive analysis of their brand identity and wayfinding signs, recommendations, and design concepts. SPD collaborated with the project team to increase awareness and tourism, and to improve the overall image of the City by creating a functional wayfinding system for visitors and residents.

Santa Monica, CA SPD collaborates with the City of Santa Monica on a variety of civic design and vehicle, pedestrian, bicycle, and metro first/last mile wayfinding projects. Each project integrates static and digital signage and heads-up mapping, to create a sustainable citywide branded system of signs, maps, and lighting. SPD Greatest Hits Arts & Culture Brochure Civic Brochure Placemaking Brochure Public Art Brochure

The iconic LAX Gateway has become an icon of the LA experience. Conceived and designed by Selbert Perkins Design in collaboration with the LAX Beautification Team, the landmark gateway features a ring of fifteen illuminated 100′ color-changing columns. The gateway was developed to welcome the world to Los Angeles and as a landmark, represents the energy, diversity, excitement, and unity of LA. Selbert Perkins Design celebrates 20 years of collaboration with Los Angeles World Airports ...

Kansas City, Missouri Selbert Perkins Design provided planning and design services to The Cordish Companies to create a comprehensive interior & exterior sign program for the One Light residential tower. One Light was the first newly constructed high-rise apartment building in downtown Kansas City in over 50 years and rises 25 stories at the corner of 13th and Walnut Streets in the heart of downtown Kansas City’s Power & Light District. Its central location puts ...

Los Angeles, California The Wilshire Grand is LA’s newest landmark and the tallest building in California. The mixed-use site features a 350 room Intercontinental Hotel, conference facilities, restaurants, roof top bar, pool, and spa. SPD collaborated with AC Martin Partners, Hanjin International Corporation, and Standard Vision to create the signage and wayfinding master plan, including a dynamic digital roof top sign and revenue generating displays. SPD Greatest Hits Hospitality Brochure Corporate Brochure Placemaking Brochure

Los Angeles, CA The Ronald Tutor Campus Center is at the ‘heart’ of the USC campus. As the university’s ‘town hall,’ the 200,000 sf center provides conference areas, admission center and theater, alumni association offices, student union, offices for student programs and organizations, lounges, entertainment facilities, dining, and retail all integrated around a dramatic open air plaza and food court. The comprehensive wayfinding system includes new identity and direction signs, directories, and murals. It also ...

Cambridge, MA University Park is a 40-acre mixed use neighborhood adjacent to MIT. Its unique campus includes corporate offices, hotel, residences, retail, restaurants, institutional facilities, laboratories, retail, restaurants, parking, and public greenspace. Collaborating with owners, architects, and artists, SPD developed the experience master plan, integrating serious and whimsical storytelling sculptures, murals, and pavement engravings designed to tell the history and future of the tech community through the lens of science technology.

Tarzana, CA SPD collaborated with Herman Coliver Locus Architects to create the signage, wayfinding, donor recognition system, and art master plan for Temple Judea, in Tarzana, CA. SPD integrated a pattern of Hebrew letters developed by the architects, and applied the pattern to a wide a range of branded elements throughout the site, creating an inspiring setting for contemplation and community connection. SPD Greatest Hits Placemaking Brochure Arts & Culture Brochure

Somerville, MA SPD provided landscape architecture, sculpture, and environmental graphic design services to create this landmark, award-winning urban park. The park plan is reinforced by seven sculptures, representing the original Seven Hills of Somerville and reflecting the historic activities conducted on each hill. The final result is dramatic, whimsical, and educational. SPD Greatest Hits Placemaking Brochure Public Art Brochure

Redondo Beach, CA SPD created the vintage inspired logo and brand communications plan for the historic 1898 building and pier at Redondo Beach CA. The varied visual elements tell stories of the pier’s history and reflect the vibrant waterfront environment. SPD Greatest Hits Branding Brochure Entertainment Brochure Sports Brochure Hospitality Brochure Retail Brochure Corporate Brochure Parking Brochure Healthcare Brochure Education Brochure Placemaking Brochure Civic Brochure Aviation Brochure Arts & Culture Brochure Mixed Use-Retail Brochure

San Pedro, CA The Port of Los Angeles Waterfront Promenade is a redevelopment project encompassing the Port of Los Angeles’ previously neglected waterfront. This project is a significant enhancement to the appearance and function of the Port’s authentic working waterfront. Master plan elements include historical and informational interpretive signs, pedestrian, vehicular and bike path signage system extending to a parkway as well as vehicular signage and a banner system implemented along the Promenade to promote ...

Arlington, Texas In the heart of the sports & entertainment district in Arlington, SPD collaborated with the Cordish Companies and Texas Rangers to design the complete exterior & interior signage & wayfinding for the Texas Live! Located in between Globe Life Field and AT&T Stadium, Texas Live! is the place to tailgate before a Rangers or Cowboys game. SPD designed the six 80 ft LED towers that line the main entrance to Globe Life Field, ...

Kansas City, MO After the success of the One Light residential tower, Selbert Perkins Design collaborated with The Cordish Companies to create a comprehensive interior and exterior sign program for the Two Light residential tower. In addition to the signage and wayfinding, SPD weaved art and storytelling throughout the exterior and interior amenity spaces that celebrates Kansas City history. Located in the heart of the Kansas City Power & Light District, Two Light defines luxury ...

St. Louis, MO Nestled in the heart of Ballpark Village in St Louis, Mo, One Cardinal Way is a 29-story tower with breathtaking views into Busch Stadium. Collaborating with the Cordish Companies & St. Louis Cardinals, SPD designed a complete exterior & interior wayfinding and environmental graphics system throughout the tower. The exterior features integrated billboards facing the stadium, an internally illuminated polished stainless-steel canopy and an integrated LED video screen on the top of ...

Boston, MA SPD worked with landscape architects and media designers to design the award-winning Bernard M. Gordon Tribute Portal at Northeastern University. The Portal is an interactive archway in the center of the campus that utilizes innovative media to honor ten groundbreaking engineers. Bernard Gordon created the first analog/digital interface; the portal’s dynamic elements express the transformation of analog to digital technology.

Los Angeles, CA Selbert Perkins Design developed a comprehensive signage system at Los Angeles’ Metro’s Harbor Gateway Transit Center and for two Harbor Transitway Stations. The comprehensive, unified, and branded system was designed to replace the existing signage and wayfinding elements at each location. The new signage and wayfinding program improves the user experience, enhances the general public’s awareness of Metro services, and meets all current and future needs of the Harbor Gateway Transit Center. ...

State, City Selbert Perkins Design developed a signage and wayfinding master plan for Loyola University Chicago, the nation’s largest Jesuit Catholic University. The master plan includes exterior and interior signage and wayfinding standards for academic, recreational, and residential buildings at the Lake Shore Campus and Water Tower Campus. Working closely with the University, SPD integrated wayfinding signs into the architecture and landscape to create a highly functional and cohesive environment. SPD Greatest Hits Education Brochure ...

St. Louis, MO Nestled in the heart of Ballpark Village and directly across from Busch Stadium, Live! by Loews, is a luxury hotel destination in St. Louis, MO. The hotel features 216 guest rooms, 17,000 square feet of meeting and event space, multiple dining outlets including an outdoor rooftop terrace with green space and views into the stadium. SPD designed a comprehensive signage & wayfinding program that integrates seamlessly into the architecture & interior design. ...

Pittsburgh, PA SPD collaborated with The Cordish Companies to design the identity signage and wayfinding for Live! Casino Pittsburgh, a 100,000 square foot facility located in Westmoreland County, PA. The facility features two levels of casino gaming and entertainment venues, including Sports & Social – Steel City and Guy Fieri’s American Kitchen & Bar. SPD designed both the exterior & interior identification signage & wayfinding, including art, graphic murals, and storytelling elements throughout the entertainment ...

Boston, Massachusetts Selbert Perkins Design created the district branding and wayfinding program for Kendall Center, in the heart of Kendall Square, “the most innovative square mile on the planet”. Our comprehensive design strategy included entrance identities for 17 buildings, signage, environmental graphics and public art for three public parking garages, graphics for stairwells and a pedestrian alley, and a logo for the public roof garden. SPD is currently working on branding, wayfinding, and public art ...

Kansas City, Missouri The Kansas City Power and Light District is the cornerstone of a massive $5 billion urban renaissance which includes a completely re-imagined downtown with new performing arts venues, landmark theaters, arena, convention center expansion, restaurants, and 10,000 urban lofts units. SPD developed the vibrant communications master plan, district identities, district naming, gateways and wayfinding, and public art. Large neon signs and building graphics integrate the district and create a warm, inviting and ...

Lancaster, California SPD collaborated with Kaiser Permanente, exit, and Taylor architects to create the master plan for the Total Health Environment 1.0, and the Hospital of the Future. The popular new center integrates gardens, storytelling sculptures, and play areas to provide a meaningful new community resource for the city. Unique sculptures and murals reflect the stories of healthy transformation and create calm and reflective environments for patients and residents. SPD Greatest Hits Placemaking Brochure Arts ...

Brooklyn, New York Collaborating with Gwathmey Siegel Architects, Selbert Perkins Design developed the identity and a range of environmental communications elements for the world’s first Jewish Children’s Museum. The communications elements reflect a mosaic of Judaism celebrating Jewish history, life, and culture in the context of today’s world. Elements include a 30 ft sculpture of a dreidel, and a dramatic photo mosaic mural.

Okinawa, Japan Unique local retail, entertainment, mini theme parks, and spectacular views define this truly unique mixed-use center. Bold identity graphics, neon, unique murals and amenities define the dynamic urban experience of this new landmark destination in Okinawa Japan. SPD Greatest Hits Retail Brochure Placemaking Brochure

Las Vegas, NV SPD collaborated with the City of Las Vegas to revitalize East Fremont Street between Las Vegas Boulevard and 8th Street into a lively music and entertainment district. Inspired by 1950s Las Vegas and “Googie” style, SPD created a vibrant entry gateway to welcome visitors to the new Fremont East District. Neon sculptures including a 30-foot tall martini glass, showgirl, and glittering stiletto line the median while interpretive pavement medallions describe notable dates ...

Louisville, Kentucky The new logo, monuments, and signage and wayfinding system for Fourth Street Live! transformed downtown Louisville into an exciting new entertainment destination. The Live! brand has been extended to many other cities in the USA, rejuvenating downtowns, and serving as the development catalyst for billions of dollars in new construction. SPD also collaborated closely with the Cordish Companies to create the brands and exterior identity signage for the food and beverage destinations throughout ...

Milwaukee, Wisconsin SPD collaborated with Populous to design and implement a signage & wayfinding master plan for the Milwaukee Arena in Milwaukee, Wisconsin. The arena is approximately 675,000 SF with 17,500 seats and serves as a multi-functional venue to accommodate ice hockey, concerts, family shows, dirt events, flat floor shows and other public assembly events. SPD also developed landmark signage in front of the arena. The 33 foot-wide sign, backlit at night, serves as a ...

Los Angeles, California Located in the Willowbrook Community of Los Angeles, and spearheaded by the County of Los Angeles, Earvin “Magic” Johnson Park renovations include amenities such as a premier event center and upgraded recreational areas that serve over 250,000 members of the community. Selbert Perkins Design collaborated with AHBE/MIG to develop a vibrant wayfinding and exhibit master plan that enhances the natural environment as well as educates visitors on the local agriculture and new ...

Chicago, Illinois SPD designed environmental graphics for the 160,000 square feet DVUC Commons and two corporate offices. One central component in the Commons is the History Wall – a 52-foot long timeline, backlit with 13 glass panels with integrated digital screens. Another key component is a graphic display that brings the Student Journey to life with messages of foundation, mentorship, collaboration, and fulfillment. The Commons area was strategically chosen so that the history of the ...

Beijing, China Selbert Perkins Design designed a signage and wayfinding system for the Daxing Rose Garden in Beijing, which hosted the 2016 World Rose Exposition. SPD’s scope of work included gateway elements, furniture and branding, and a vehicular and pedestrian wayfinding system. SPD Greatest Hits Placemaking Brochure Arts & Culture Brochure

Xi-an, China Awarded the 2020 Best Placemaking Destination by Retail Leisure International (RLI) and RICS Regeneration Project of the Year, Dahua 1935 celebrates the rich history and character of the oldest commercial district and textile mill in Xi’an China. SPD integrated innovative art elements into the signage, wayfinding, and placemaking master plan, combining industrial elements, LED and neon lighting with delicate textile patterns. Murals and framed photos from the past tell the stories of the ...

Las Vegas, NV The Cosmopolitan Hotel overlooks the Strip at the heart of the City Center resort in Las Vegas. SPD created all signage and wayfinding standards for the luxury, 6.6 million sf, 2,995 room center, including the casino, upscale shopping, 18 restaurants, spa, lounges, bars, three pools, and artists-in-residence. SPD Greatest Hits Hospitality Brochure Placemaking Brochure

Santa Monica, CA SPD collaborates with the City of Santa Monica on a variety of civic design and vehicle, pedestrian, bicycle, and metro first/last mile wayfinding projects. Each project integrates static and digital signage and heads-up mapping, to create a sustainable citywide branded system of signs, maps, and lighting. SPD Greatest Hits Placemaking Brochure Civic Brochure

Pedestrian Bridge and Parking Garage Boston, Massachusetts Selbert Perkins Design designed an integrated art, signage, and donor recognition program for Boston Children’s Hospital to improve the arrival experience for patient families. Art, signage, and donor recognition elements throughout the garage and pedestrian bridge were inspired by patterns in DNA sequencing. The environmental art strategy includes a 3-story dimensional mural and backlit photo-mosaic of a child’s face made up of hundreds of photos of staff and ...

Chicago, Illinois SPD developed the environmental graphics program to enhance the Big Ten Network corporate offices in Chicago, IL. The dynamic elements SPD designed, including identity signs, murals, and banners, highlight the organization’s iconic status as the first international network dedicated to coverage of American collegiate sports conferences. SPD Greatest Hits Sports Brochure Corporate Brochure

Bethesda, Maryland SPD worked in collaboration with property owner Federal Realty to create a branded environmental graphics and public art system. Bethesda Row consists of two square blocks of mixed use, high end retail, and residential property. SPD designed the environmental communications including wayfinding for pedestrians and an underground garage, landmarks, building ID signage, and storytelling amenities such as sculpture, facade treatments and water features.

Boston, Massachusetts SPD created the signage master plan for the renowned Berklee College of Music. Campus identity, building identity, and interior wayfinding reinforce the college campus in Boston’s historic Back Bay, an active urban context. The Berklee Performance Center serves as a beacon at the center of the campus and is a magnet for international talent. Café 939 / Red Room is a popular social hub serving the diverse college community and the public. Café ...

Atlanta, Georgia SPD provided design services to the Braves Construction Company and Wakefield Beasley & Associates to create a signage & wayfinding master plan for the Atlanta Braves mixed-use district, The Battery Atlanta. The main components of this 60-acre site include the Ballpark Plaza and Entertainment Zone, as well as offices, hotels and residential living. SPD Greatest Hits Entertainment Brochure Sports Brochure

Nassau, The Bahamas Baha Mar is the newest upscale international resort and entertainment destination in the Bahamas – the New Riviera. SPD developed all signage and wayfinding for the expansive site featuring three hotels, casino, golf course, spas, fine dining, retail, and entertainment. SPD Greatest Hits Hospitality Brochure

American Family Insurance Amphitheater (Summerfest) Milwaukee, Wisconsin SPD collaborated with EUA, American Family Insurance and the Milwaukee World Festival, Inc. creating an experiential wayfinding and supergraphics masterplan featuring environmental graphics and notable lyrics from artists that have performed at the amphitheater as well as the Wall of Fame along the south ramp. Summerfest and the Amphitheater are ready to rock this summer! SPD Greatest Hits Entertainment Brochure Sports Brochure Placemaking Brochure

City Creek Center Salt Lake City, Utah City Creek Center is one of the largest and most successful mixed-use projects in the USA. Collaborating with a diverse team including owners, architects, landscape architects, lighting and water feature designers, SPD created the logo, lighted gateway monuments, signage and wayfinding, storytelling exhibits, tenant standards, and coordinated the comprehensive public art program. Inspired by the historic creek that flowed through the site in the 1800s, the resulting branded ...

Ballpark Village St. Louis, MO SPD collaborated with the Cordish Company and the St. Louis Cardinals to create Ballpark Village, a dynamic sports, entertainment, and hospitality district adjacent to Cardinals stadium in downtown St Louis. Dynamic streetscapes, gateways, playing fields, hotels, retail, restaurants, residences, public art, and related amenities celebrate the legendary history of the Cardinals and the future of St. Louis. The branded environments create a fun and entertaining destination for fans and families ...