Civic

Milwaukee, WI Selbert Perkins Design collaborated with Eppstein Uhen Architects and Atlanta-based TVSdesign to design and implement the signage and wayfinding system for the Baird Center, Wisconsin’s premier convention center in the heart of downtown Milwaukee, WI. The $456 million expansion includes a new 112,000-square-foot exhibition space, bringing the total to 300,000 square feet. The convention center is now double the size it was before the renovations. It includes a new 30,000 sq ft ballroom, ...

Cambridge, MA Urban Park (UP) roof garden at Kendall Center is a three-level public space in the heart of “the most innovative square mile on earth” surrounding 325 Main, Google’s new office building. Selbert Perkins Design developed an experience master plan, envisioning the name, brand, wayfinding, and art for the public realm in collaboration with BXP. Several talented local artists created sculptures and murals that complement the park’s design, add an element of vibrancy and ...

Worcester, MA SPD created a brand identity and wayfinding master plan for the City of Worcester, including a comprehensive analysis of their brand identity and wayfinding signs, recommendations, and design concepts. SPD collaborated with the project team to increase awareness and tourism, and to improve the overall image of the City by creating a functional wayfinding system for visitors and residents.

Louisville, Kentucky The new logo, monuments, and signage and wayfinding system for Fourth Street Live! transformed downtown Louisville into an exciting new entertainment destination. The Live! brand has been extended to many other cities in the USA, rejuvenating downtowns, and serving as the development catalyst for billions of dollars in new construction. SPD also collaborated closely with the Cordish Companies to create the brands and exterior identity signage for the food and beverage destinations throughout ...

Las Vegas, NV SPD collaborated with the City of Las Vegas to revitalize East Fremont Street between Las Vegas Boulevard and 8th Street into a lively music and entertainment district. Inspired by 1950s Las Vegas and “Googie” style, SPD created a vibrant entry gateway to welcome visitors to the new Fremont East District. Neon sculptures including a 30-foot tall martini glass, showgirl, and glittering stiletto line the median while interpretive pavement medallions describe notable dates ...

Los Angeles, CA Collaborating with LA City, community leaders, artists, cultural consultants, and developers, SPD created the brand standards for this mixed-use residential development located in the heart of El Pueblo, the historic core of Los Angeles. A rich palette of colors, textures, and stories of Mexican heritage is woven throughout this landmark destination creating a unique sense of place and a dynamic experience for all visitors.

Los Angeles, CA The Motor Cities National Heritage Area celebrates the people, places, and innovations of the American automobile industry. The brand identity, landmarks, website, and exhibits throughout Michigan capture the legacy and impact of America’s passion for the automobile.

Santa Monica, CA SPD collaborates with the City of Santa Monica on a variety of civic design and vehicle, pedestrian, bicycle, and metro first/last mile wayfinding projects. Each project integrates static and digital signage and heads-up mapping, to create a sustainable citywide branded system of signs, maps, and lighting. SPD Greatest Hits Arts & Culture Brochure Civic Brochure Placemaking Brochure Public Art Brochure

Los Angeles, CA With community leaders, artists, designers, and architects, SPD created the brand standards for this mixed-use residential development located in the heart of El Pueblo, the historic core of Los Angeles. A rich palette of colors, textures, and stories of Mexican heritage is woven throughout this landmark destination, creating a unique sense of place and a dynamic experience for all visitors. Read our recent story on this project design process …

Los Angeles, CA The Motor Cities National Heritage Area celebrates the people, places, and innovations of the American automobile industry. The brand identity, landmarks, website, and exhibits throughout Michigan capture the legacy and impact of America’s passion for the automobile.

Arlington, Concord, Lexington and Lincoln, MA More than 200 significant places lie along the 15-mile Battle Road Byway, tracing the historic pathways of the Revolutionary War through four historic towns and the Minute Man National Historical Park. A distinctive new logo system, sign program, content-rich website, and exhibition graphics inform, educate, and guide visitors through the picturesque and historic New England landscape.

Kailua, HI Collaborating with community leaders, SPD created the new name, logo, website, welcoming gateways, street furniture, exhibits, and merchandise for Historic Kailua Village. The new brand reflects the rich history of Kailua and has successfully rejuvenated the image of this village, restoring civic pride and energizing the local economy.

Everett, MA A bold new identity and “Forever Everett” brand campaign is re-establishing Everett as a dynamic city of the future. The strategic brand initiatives have created a new vision for the city, helping to attract diverse new developments and attractions to energize the city.Website design was completed in collaboration with Neuron UX.

Somerville, MA SPD provided landscape architecture, sculpture, and environmental graphic design services to create this landmark, award-winning urban park. The park plan is reinforced by seven sculptures, representing the original Seven Hills of Somerville and reflecting the historic activities conducted on each hill. The final result is dramatic, whimsical, and educational. SPD Greatest Hits Placemaking Brochure Public Art Brochure

San Pedro, CA The Port of Los Angeles Waterfront Promenade is a redevelopment project encompassing the Port of Los Angeles’ previously neglected waterfront. This project is a significant enhancement to the appearance and function of the Port’s authentic working waterfront. Master plan elements include historical and informational interpretive signs, pedestrian, vehicular and bike path signage system extending to a parkway as well as vehicular signage and a banner system implemented along the Promenade to promote ...

West Hollywood, CA The Pacific Design Center, designed by Cesar Pelli, is the premier designer showcase in Los Angeles. SPD created the interior and exterior signage and wayfinding system, featuring monumental 30′ sculptures of a chair and lamp, to reflect the home furnishings industry and dramatically reinforce the landmark status of the buildings. The unique and instantly recognizable sculptures reinforce the dramatic structures and attract visitors worldwide. SPD Greatest Hits Retail Brochure Corporate Brochure Placemaking ...

Los Angeles, CA After months of careful collaboration with community leaders, revised visual identity and brand standards were developed. Selbert Perkins created a bright new color palette and system of icons for the Marina-wide sign system, all inspired by the colors of the sea and sky. As a cost-effective measure, the aging and dated existing signage and wayfinding structures were retrofitted and refaced, and existing entrance signs were refreshed and repainted. An annual banner program ...

Las Vegas, NV Selbert Perkins Design collaborated with the City of Las Vegas and YESCO on an iconic new gateway. This epic structure integrates both traditional lighting and state of the art LED bulbs for a dynamic entry experience into the historic downtown. SPD Greatest Hits Placemaking Brochure Civic Brochure Public Art

Las Vegas, NV SPD collaborated with the City of Las Vegas to revitalize East Fremont Street between Las Vegas Boulevard and 8th Street into a lively music and entertainment district. Inspired by 1950s Las Vegas and “Googie” style, SPD created a vibrant entry gateway to welcome visitors to the new Fremont East District. Neon sculptures including a 30-foot tall martini glass, showgirl, and glittering stiletto line the median while interpretive pavement medallions describe notable dates ...

Louisville, Kentucky The new logo, monuments, and signage and wayfinding system for Fourth Street Live! transformed downtown Louisville into an exciting new entertainment destination. The Live! brand has been extended to many other cities in the USA, rejuvenating downtowns, and serving as the development catalyst for billions of dollars in new construction. SPD also collaborated closely with the Cordish Companies to create the brands and exterior identity signage for the food and beverage destinations throughout ...

Abu Dhabi, UAE Abu Dhabi, the capitol of the UAE, is transforming from a historic trade center into a dynamic, modern metropolis. However, the city lacked street names, addresses, zip codes, and a consistent branded visual system for all municipal facilities. SPD collaborated with an extensive team of planners, engineers, and cultural experts to create the nations’ first citywide system of street names, addresses, zip codes, and sign standards for all municipal districts, facilities and ...

Los Angeles, California Located in the Willowbrook Community of Los Angeles, and spearheaded by the County of Los Angeles, Earvin “Magic” Johnson Park renovations include amenities such as a premier event center and upgraded recreational areas that serve over 250,000 members of the community. Selbert Perkins Design collaborated with AHBE/MIG to develop a vibrant wayfinding and exhibit master plan that enhances the natural environment as well as educates visitors on the local agriculture and new ...

Dubai, UAE SPD collaborated with 5+ Design and Al-Futtaim to create the branding and signage and wayfinding for this new city. Encompassing 1600 acres with 2.4 miles of waterfront along the historic Dubai Creek, the expansive city includes retail, entertainment destinations, 5 luxury hotels, residential neighborhoods with over 19,000 units, resorts, an 18-hole championship golf course, marina, office parks and convention centers. SPD Greatest Hits Civic Brochure

Worcester, MA SPD created a brand identity and wayfinding master plan for the City of Worcester, including a comprehensive analysis of their brand identity and wayfinding signs, recommendations, and design concepts. SPD collaborated with the project team to increase awareness and tourism, and to improve the overall image of the City by creating a functional wayfinding system for visitors and residents. SPD Greatest Hits Placemaking Brochure Civic Brochure

Santa Monica, CA SPD collaborates with the City of Santa Monica on a variety of civic design and vehicle, pedestrian, bicycle, and metro first/last mile wayfinding projects. Each project integrates static and digital signage and heads-up mapping, to create a sustainable citywide branded system of signs, maps, and lighting. SPD Greatest Hits Placemaking Brochure Civic Brochure

Long Beach, CA SPD designed the City of Long Beach citywide pedestrian and vehicle wayfinding program, including gateways, parking, coastal access, and digital communications. The new city and neighborhood gateways integrate the Long Beach Brand and can be customized by each neighborhood to celebrate the diversity of the city. Pedestrian signs include heads-up maps, and new digital signs will provide information and revenue generation opportunities. SPD Greatest Hits Placemaking Brochure Civic Brochure

Lancaster, CA SPD collaborated with the City of Lancaster to research, plan, design, and implement a new logo and brand for Lancaster CA. The new brand repositions Lancaster as a vibrant community at the center of innovation, technology, and nature. The logo represents the California poppy, the CA state flower, and celebrates the Lancaster poppy reserve. The research process included hundreds of community interviews, and electronic surveys that received thousands of responses to guide the ...

Anaheim, CA SPD designed and implemented the branded citywide vehicle, pedestrian, parking, and paratransit wayfinding systems for the City of Anaheim, CTR City, and Resort Districts, as well as the branding for residential and museum properties. The new sustainable systems feature solar powered signs and digital connectivity throughout the city. SPD Greatest Hits Placemaking Brochure Civic Brochure

Bethesda, Maryland SPD worked in collaboration with property owner Federal Realty to create a branded environmental graphics and public art system. Bethesda Row consists of two square blocks of mixed use, high end retail, and residential property. SPD designed the environmental communications including wayfinding for pedestrians and an underground garage, landmarks, building ID signage, and storytelling amenities such as sculpture, facade treatments and water features.

Worcester, MA SPD created a brand identity and wayfinding master plan for the City of Worcester, including a comprehensive analysis of their brand identity and wayfinding signs, recommendations, and design concepts. SPD collaborated with the project team to increase awareness and tourism, and to improve the overall image of the City by creating a functional wayfinding system for visitors and residents.