Arts & Culture

Cambridge, MA Urban Park (UP) roof garden at Kendall Center is a three-level public space in the heart of “the most innovative square mile on earth” surrounding 325 Main, Google’s new office building. Selbert Perkins Design developed an experience master plan, envisioning the name, brand, wayfinding, and art for the public realm in collaboration with BXP. Several talented local artists created sculptures and murals that complement the park’s design, add an element of vibrancy and ...

Los Angeles, CA SPD created the logo for the Grammy Museum, the iconic center of the music industry. The logo anchors the museum façade, and is applied to a wide range of communications materials, merchandise and exhibits.

Atlanta, Georgia SPD collaborated with the Coca Cola Company to develop the environmental communications master plan for the World of Coca Cola Museum. SPD created the main facade and identity tower, an internally illuminated sculpture of a LED Coke bottle on ice, as well as all interior and exterior signage and wayfinding. The master plan successfully establishes the site as a landmark, a museum, a cultural touchstone, and a marketing tool that celebrates the iconic ...

Tarzana, CA SPD collaborated with Herman Coliver Locus Architects to create the signage, wayfinding, donor recognition system, and art master plan for Temple Judea, in Tarzana, CA. SPD integrated a pattern of Hebrew letters developed by the architects, and applied the pattern to a wide a range of branded elements throughout the site, creating an inspiring setting for contemplation and community connection. SPD Greatest Hits Placemaking Brochure Arts & Culture Brochure

Abu Dhabi, UAE SPD designed the signage and wayfinding system for the Manarat Al Saadiyat Museum in Abu Dhabi, UAE. Located in the midst of the Saadiyat Cultural District on Saadiyat Island, Manarat Al Saadiyat acts as a visitor center and gateway to the district’s famous museums, including Louvre Abu Dhabi, Zayed National Museum and Guggenheim Abu Dhabi. SPD Greatest Hits Arts & Culture Brochure

Brooklyn, New York Collaborating with Gwathmey Siegel Architects, Selbert Perkins Design developed the identity and a range of environmental communications elements for the world’s first Jewish Children’s Museum. The communications elements reflect a mosaic of Judaism celebrating Jewish history, life, and culture in the context of today’s world. Elements include a 30 ft sculpture of a dreidel, and a dramatic photo mosaic mural.

Salt Lake City, UT Selbert Perkins Design collaborated with GTS Development, Pelli Clarke Pelli and HKS Architects to complete the wayfindng system and donor recognition program for the George S. and Dolores Doré Eccles Theater in Salt Lake City, Utah. SPD created a hierarchical system to recognize donors integrated into the architecture and direct patrons to the two performing arts theaters including a 2,500-seat proscenium theater in the heart of the project. SPD Greatest Hits Arts ...

Beijing, China Selbert Perkins Design designed a signage and wayfinding system for the Daxing Rose Garden in Beijing, which hosted the 2016 World Rose Exposition. SPD’s scope of work included gateway elements, furniture and branding, and a vehicular and pedestrian wayfinding system. SPD Greatest Hits Placemaking Brochure Arts & Culture Brochure

Sacramento, California Selbert Perkins Design collaborated with Gwathmey Siegal Architects to create a comprehensive signage and wayfinding program as part of the renovation of Crocker Art Museum in Sacramento, CA. The leading arts institution in the Sacramento Valley, the museum features exhibition galleries, a 260-seat auditorium, a double-height reception hall, offices, a store, and a café. SPD’s dynamic system – including donor recognition, identification, and wayfinding signage – facilitates circulation and enhances the visitor experience ...