Communication Master Plan

Los Angeles, CA In partnership with LAWA and HKS, SPD developed a comprehensive signage and wayfinding standards book for the LAX airport and surrounding campus. The depth of the documentation included all of the active projects SPD is working on, including the Automated People Mover, Economy Parking and Ground Transportation Center, the Consolidated Rental Car Center, the surrounding roadway sign system, Central Terminal Wayfinding as well as the ongoing terminal wayfinding upgrades. Related Articles News ...

In Development Des Moines, Iowa Collaborating with the world-class architecture teams, BINM, RDG, and HNTB, we lead the signage and wayfinding design for the new terminal at Des Moines International Airport. To help meet the growing demands of air travel, DSM’s new terminal will accommodate four million annual travelers. The airport’s 22-gate expansion project offers advanced central security screening checkpoints so passengers can move through security more quickly. Upgraded technology and infrastructure include illuminated gatehouses ...

Milwaukee, WI Selbert Perkins Design collaborated with Eppstein Uhen Architects and Atlanta-based TVSdesign to design and implement the signage and wayfinding system for the Baird Center, Wisconsin’s premier convention center in the heart of downtown Milwaukee, WI. The $456 million expansion includes a new 112,000-square-foot exhibition space, bringing the total to 300,000 square feet. The convention center is now double the size it was before the renovations. It includes a new 30,000 sq ft ballroom, ...

Watertown, Massachusetts Selbert Perkins Design developed a cohesive wayfinding signage plan and branded environment for the Affini-T Headquarters at 100 Forge in Watertown, Massachusetts. The wayfinding signage program reflects the company’s brand identity, and the integrated graphics are designed to work with the building’s architecture. 100 Forge is a state-of-the-art, all-glass, nine-story, 165,600 square foot life science building, complete with views of the Charles River.  Affini-T Therapeutics is a biotechnology company that develops T-cell therapies ...

San Luis Obispo, CA Selbert Perkins Design worked with California Polytechnic State University at San Luis Obispo to develop an exterior campus wayfinding signage plan, including wayfinding standards and a phased implementation plan. Our goal was to help students, faculty and visitors navigate the campus from key entries and parking areas to frequently visited destinations. SPD considered all University campus activities and events, vehicular and pedestrian movement, security, emergency and safety requirements, as well as ...

Anaheim, CA CtrCity is the heart of Anaheim, where trend meets tradition. SPD created the varied identities and signs for the Promenade, Broadway Arms, Harbor Lofts, and Carnegie Plaza, as well as the district wide signs, maps, and micro transit system graphics for this eclectic urban district.

The iconic LAX Gateway has become an icon of the LA experience. Conceived and designed by Selbert Perkins Design in collaboration with the LAX Beautification Team, the landmark gateway features a ring of fifteen illuminated 100′ color-changing columns. The gateway was developed to welcome the world to Los Angeles and as a landmark, represents the energy, diversity, excitement, and unity of LA. Selbert Perkins Design celebrates 20 years of collaboration with Los Angeles World Airports ...

Century City, CA Collaborating with Westfield, SPD developed and implemented the comprehensive branded signage and wayfinding system for this premier retail destination. Static and dynamic signs and monuments complement the sleek architectural elements and reinforce the interactive experiences of LA’s most visited retail center. SPD Greatest Hits Mixed Use-Retail Brochure Retail Brochure Parking Brochure Placemaking Brochure

Los Angeles, California The Sunset Media Center is an inspiring art-filled commercial office center in the heart of the Hollywood Media District. SPD collaborated with Kilroy Realty and Gensler to develop the brand identity, signage and wayfinding, parking, and placemaking elements to provide a dynamic exterior and interior experience for all visitors.

Santa Monica, CA SPD collaborates with the City of Santa Monica on a variety of civic design and vehicle, pedestrian, bicycle, and metro first/last mile wayfinding projects. Each project integrates static and digital signage and heads-up mapping, to create a sustainable citywide branded system of signs, maps, and lighting. SPD Greatest Hits Placemaking Brochure Civic Brochure

Long Beach, CA SPD designed the City of Long Beach citywide pedestrian and vehicle wayfinding program, including gateways, parking, coastal access, and digital communications. The new city and neighborhood gateways integrate the Long Beach Brand and can be customized by each neighborhood to celebrate the diversity of the city. Pedestrian signs include heads-up maps, and new digital signs will provide information and revenue generation opportunities. SPD Greatest Hits Placemaking Brochure Civic Brochure

Anaheim, CA SPD designed and implemented the branded citywide vehicle, pedestrian, parking, and paratransit wayfinding systems for the City of Anaheim, CTR City, and Resort Districts, as well as the branding for residential and museum properties. The new sustainable systems feature solar powered signs and digital connectivity throughout the city. SPD Greatest Hits Placemaking Brochure Civic Brochure