SPD Stories
Huntington Tower: Placemaking & Wayfinding the Rebirth of District Detroit
District Detroit heralded the latest addition to its long and storied historic American neighborhood. Huntington Tower stands as a shiny beacon, welcoming all to the revitalization of the City of Detroit.
Wayfinding the Future with Reno-Tahoe International Airport
Cities grow. Communities multiply. Businesses flourish. When they do, airports must expand in kind in order to properly serve their ever-increasing volume of travelers. The cities of Reno and Tahoe have experienced massive growth over the past years, substantially expanding America’s biggest little city.
The Power of Murals in Storytelling for Wayfinding, Placemaking & Branding
Throughout our history, we have told the stories of our people, our place and the times in which we lived through the etching, drawing and painting of symbolic images on walls… all to convey an authentic story of life in that era.
Entertainment Districts: The New American Neighborhoods
It’s true, every place has a story and every story has a place. This has never been truer as it is when it comes to residences—that place which people call home. When deciding where to live, people must be able to envision themselves being healthy, happy, and thriving at home ...
Celebrating Women’s History Month and International Woman’s Day
As an international, woman-owned, WBE-certified firm, we'd like to celebrate the exceptionally talented women of SPD on International Women's Day. From our fearless leader, design creatives, accounting staff, studio managers, marketing team, and HR dept. we are incredibly thankful and proud to stand with the best of the best. Cheers ...
Branding is Essential: River Valley Transit
Branding is essential when merging multiple organizations into a single successful entity. This is especially true when the intention is for the newly combined organization to not be absorbed into either one.
Storytelling of Kansas City Power & Light’s Newest Residences
It’s true, every place has a story and every story has a place. This has never been truer as it is when it comes to residences—that place which people call home. When deciding where to live, people must be able to envision themselves being healthy, happy, and thriving at home ...
Congratulations to the Texas Rangers: World Series Champions!
The excitement of Texas Ranger fans can be felt around the world, and no more so than in Arlington Texas. The celebration begins at Texas Live!… a finely curated destination consisting of 12 dynamic bars, shops, eateries and entertainment delights, including the Arlington Backyard, a 5,000 person outdoor concert venue ...
The Surprising Importance of Wayfinding, Placemaking, Branding in Education
There are few things in life quite like your college experience. It begins with the selection of which institution you will trust will provide you the best chances for your success in life.
The Fading Art of Customer Service
Through all of the hype, noise and debate over AI, an older and much more powerful force has all but been silenced. For those in the know, its true power, not only keep vigil over it - it is their secret competitive advantage. That force is called "Customer Service", which ...
The Power of Wayfinding
Wayfinding is misunderstood by most people, who mistakenly believe that it is as easy as simply creating and installing signs. Yet we've all had that frustrating experience of being in a place and not being able to find our way to our desired destination. Although there may be many signs ...
Mall Conversions: The New American Dream?
As we are adapting to the ever-changing nature of humanity and the economy, many of the mega malls of a bygone era are yielding to this inevitable change. Large retail anchor stores are downsizing or outright closing. An ever-increasing trend towards online shopping has further placed a strain upon retailers ...
Varsha Sheth Promoted to Design Director
Selbert Perkins Design is pleased to announce the promotion of Varsha Sheth to Design Director.
Logan Strauss Promoted to Senior Designer
Selbert Perkins Design is pleased to announce the promotion of Logan Strauss to Senior Designer.
Los Angeles Metro K Line: The Complexity of Connecting Communities
The beauty of trains, trams, and other forms of public transportation extends well beyond getting from one place to another. The benefits extend beyond reducing traffic and doing our part in lowering greenhouse emissions. The real beauty is that they connect communities and the people within them with one another.
Placemaking, Wayfinding and Branding: Creating an All-American Neighborhood in Arlington, Texas
Situated in the once sleepy suburb of Dallas and Fort Worth, Arlington Texas is being transformed into a new story.
The Power of Placemaking
We've all had that feeling. That sensation within us that occurs when we enter a new space. Somehow that environment speaks to us on a level that is beyond our normal senses ... communicating to us on a more fundamental and powerful level. That sense of place conveys to us ...
Reinventing Wayfinding and Traveler Experience at Orlando International Airport
When it came time to expand MCO, the Greater Orlando Aviation Authority (GOAA), the organization responsible for leading one of the 10 busiest airports in the world, made the bold decision to avoid simply adding another terminal to accommodate their over 40 million annual passengers, they decided to dramatically change ...
World Cup ’94: The Event that Ignited America’s Love of Soccer-World Football
When the USA was chosen as the host country for the 1994 World Cup, it launched a plethora of firsts, including the creation of its first soccer league, thus Major League Soccer (MLS) was born.
ICMA Conference – The Benefits of an Inclusive City Rebranding Process
Government leaders from around the country gathered in Columbus, Ohio recently to connect, learn, share, and be inspired. The 108th ICMA conference demonstrated the power that comes when like-minded people come together with the intention of learning and sharing with others. One session, in particular, was incredibly powerful. The City ...
Dominique Logan Promoted to Director, Business Development
Selbert Perkins Design is pleased and excited to announce the promotion of Dominique Logan to Director of Business Development.
Wayfinding the Future at LAX
Since its beginning as a single airstrip and lone building at the dawning of commercial aviation, Los Angeles International Airport (LAX) has continually expanded and modernized to meet the growing needs of an ever-changing aviation industry and the people they serve as the gateway to Los Angeles, California, and America. ...
Branding, Wayfinding & Placemaking Historic La Plaza – Los Angeles, CA
Nestled between the mountains and the sea, in downtown Los Angeles, California, lives a place where its historical story and significance were in need of telling. That place is La Plaza Village, located in the heart of what is known as el pueblo. And as the story goes, lived a ...
Selbert Perkins Design has Rebranded…
Branding, Rebranding, and Refreshing are all about storytelling—not some imagined fiction but the true story of who you are and how you can help your customers and clients. It differentiates you from your competitors and anchors your unique value and relevance to today's core audience.
Sharon Brooks Promoted to Principal: Business Development
Selbert Perkins Design is pleased to announce the promotion of Sharon Brooks to Principal of Business Development. Please join us in congratulating Sharon on her well-deserved promotion and in celebrating the future relationships she will build, nurture and grow.
Wayfinding & Placemaking Transforms a University: Cal Poly San Luis Obispo
Cal Poly San Luis Obispo is a world-class university. Ranked in the top 50 Masters-Level universities in the USA. Yet the exterior of the school did not reflect the excellence it provides within it. Recognizing this, the school leadership set out to bring congruence to their learning environment by providing ...
Power & Light District: Placemaking & Wayfinding Kansas City’s Future
Selbert Perkins Design helped reimagine the transformation of an entire nine-block section of downtown Kansas City, creating a place where people want to be. It is a catalyst… sparking positive change, which is self-evident by its success.
Analog & Digital Wayfinding is Key to Airport Success
Analog vs. Digital Wayfinding, as the analog/digital sign landscape is evolving quickly.
Revitalization Of District Detroit: The Eddystone
From blight to beauty, the much-needed revitalization of the City of Detroit has taken a monumental leap forward. The restoration of the long-abandoned Eddystone Hotel demonstrates Olympia Development’s commitment to bringing District Detroit back to its glory, a reimagined historic neighborhood, home to thriving businesses and residents alike. Olympia Development ...
Branding is Essential: Part 1
There is much misconception of what the term “Branding” means. It has been widely overused, diluted and distorted for decades, almost to the point where it no longer represents its original intention. Some people conflate branding with logos. Some look at it as an ego exercise. Others see it as ...
Wayfinding & Signage is Vital to Healthcare: U Health – University of Utah
Since its beginning in 1905, the University of Utah Health, now U Health, has continued to expand in size and scope and has grown to where it is consistently ranked #1 in quality in the nation among academic medical centers. Their 5 hospitals are staffed with over 20,000 employees including ...
Rebranding of a City: Lancaster, California
One of the common challenges faced by cities and other municipalities is in attracting and growing its community. A thriving experience for residents and businesses alike is the cornerstone for sustainable growth and longterm viability of a city.
Wayfinding an Placemaking the City of Long Beach California
Great Cities must celebrate their legacy and reinvent for the future. Driving economic success in conjunction with creating a vibrant, safer, and more enticing experience is the key to reinventing and revitalizing a city, making the city relevant to residents, businesses, and tourists alike. The challenge cities, counties, and other municipalities face ...
Wayfinding a Courthouse: Fulton County, GA
As communities grow, so do the various government facilities and services required to meet the growing needs of its citizens. Smaller, original buildings are expanded and supplemented with annex locations, often over decades. And while the physical space expands, so does the confusion surrounding how to get where you need ...
Airport Innovation: Wayfinding Tampa International Airport
Almost since the dawning of commercial aviation, airports have faced the challenge of getting passengers onto their flights easier, faster and safer. With the constant rise in personal and business travel, combined with the stress induced by needing to be at the gate by a certain time, navigating checkin counters, ...
Wayfinding & Placemaking: Universities – UCSD
Placemaking is both art and science. It is about creating environmental experiences which draw people in and entices them to stay. In the case of college students, it is about creating spaces in which they want to hang out … and claim as their own, as well as making it ...
Distrito T-Mobile: San Juan’s Most Exciting New Branded Experience
Selbert Perkins worked closely with the Prisa Group in their creation of an experience that draws people in; exciting, entertaining and engaging them in spending time in the amazing shops, products, services and venues. As the home of the premier entertainment center in Puerto Rico, Distrito T-Mobile is a spectacular ...
Happy Hour at Home
SPD Cocktail Recipes Book and Song List At Selbert Perkins Design we like to see the glass half-full. 2020 was a Dark and Stormy year, but we say when life gives you lemons, make a Lemon Drop! Call us Old Fashioned, but having been through nearly 40 years of economic ...
