Landmark
The Power of Murals in Storytelling for Wayfinding, Placemaking & Branding
Throughout our history, we have told the stories of our people, our place and the times in which we lived through the etching, drawing and painting of symbolic images on walls… all to convey an authentic story of life in that era.
Entertainment Districts: The New American Neighborhoods
It’s true, every place has a story and every story has a place. This has never been truer as it is when it comes to residences—that place which people call home. When deciding where to live, people must be able to envision themselves being healthy, happy, and thriving at home ...
Storytelling of Kansas City Power & Light’s Newest Residences
It’s true, every place has a story and every story has a place. This has never been truer as it is when it comes to residences—that place which people call home. When deciding where to live, people must be able to envision themselves being healthy, happy, and thriving at home ...
Congratulations to the Texas Rangers: World Series Champions!
The excitement of Texas Ranger fans can be felt around the world, and no more so than in Arlington Texas. The celebration begins at Texas Live!… a finely curated destination consisting of 12 dynamic bars, shops, eateries and entertainment delights, including the Arlington Backyard, a 5,000 person outdoor concert venue ...
The Surprising Importance of Wayfinding, Placemaking, Branding in Education
There are few things in life quite like your college experience. It begins with the selection of which institution you will trust will provide you the best chances for your success in life.
The Fading Art of Customer Service
Through all of the hype, noise and debate over AI, an older and much more powerful force has all but been silenced. For those in the know, its true power, not only keep vigil over it - it is their secret competitive advantage. That force is called "Customer Service", which ...
The Power of Wayfinding
Wayfinding is misunderstood by most people, who mistakenly believe that it is as easy as simply creating and installing signs. Yet we've all had that frustrating experience of being in a place and not being able to find our way to our desired destination. Although there may be many signs ...
Placemaking, Wayfinding and Branding: Creating an All-American Neighborhood in Arlington, Texas
Situated in the once sleepy suburb of Dallas and Fort Worth, Arlington Texas is being transformed into a new story.
The Power of Placemaking
We've all had that feeling. That sensation within us that occurs when we enter a new space. Somehow that environment speaks to us on a level that is beyond our normal senses ... communicating to us on a more fundamental and powerful level. That sense of place conveys to us ...
Reinventing Wayfinding and Traveler Experience at Orlando International Airport
When it came time to expand MCO, the Greater Orlando Aviation Authority (GOAA), the organization responsible for leading one of the 10 busiest airports in the world, made the bold decision to avoid simply adding another terminal to accommodate their over 40 million annual passengers, they decided to dramatically change ...
World Cup ’94: The Event that Ignited America’s Love of Soccer-World Football
When the USA was chosen as the host country for the 1994 World Cup, it launched a plethora of firsts, including the creation of its first soccer league, thus Major League Soccer (MLS) was born.
Selbert Perkins Design has Rebranded…
Branding, Rebranding, and Refreshing are all about storytelling—not some imagined fiction but the true story of who you are and how you can help your customers and clients. It differentiates you from your competitors and anchors your unique value and relevance to today's core audience.
Power & Light District: Placemaking & Wayfinding Kansas City’s Future
Selbert Perkins Design helped reimagine the transformation of an entire nine-block section of downtown Kansas City, creating a place where people want to be. It is a catalyst… sparking positive change, which is self-evident by its success.
Revitalization Of District Detroit: The Eddystone
From blight to beauty, the much-needed revitalization of the City of Detroit has taken a monumental leap forward. The restoration of the long-abandoned Eddystone Hotel demonstrates Olympia Development’s commitment to bringing District Detroit back to its glory, a reimagined historic neighborhood, home to thriving businesses and residents alike. Olympia Development ...
Branding is Essential: Part 1
There is much misconception of what the term “Branding” means. It has been widely overused, diluted and distorted for decades, almost to the point where it no longer represents its original intention. Some people conflate branding with logos. Some look at it as an ego exercise. Others see it as ...
Union Station – Los Angeles, California
Opened in 1939, Union Station, Los Angeles, is the epitome of Southern California glamour. Built to unite five different railroads, through the melding of three diverse design styles, what has become known as the “Last of the Great Train Stations” has been uniting family, friends and the community for over ...
Landmark Rising
Excitement and anticipation are building in Las Vegas as a new dynamic gateway, designed by Selbert Perkins Design/Los Angeles, rises on Las Vegas Boulevard. Work on the 85-foot-tall lighted arches began in March and YESCO, the selected fabricator, expects the installation to be completed next month. Mayor Carolyn Goodman championed the concept as part of ...
