USA Central

Milwaukee, WI Selbert Perkins Design collaborated with Eppstein Uhen Architects and Atlanta-based TVSdesign to design and implement the signage and wayfinding system for the Baird Center, Wisconsin’s premier convention center in the heart of downtown Milwaukee, WI. The $456 million expansion includes a new 112,000-square-foot exhibition space, bringing the total to 300,000 square feet. The convention center is now double the size it was before the renovations. It includes a new 30,000 sq ft ballroom, ...

Detroit, MI In collaboration with Neumann/Smith Architects and the Huntington Bank brand team, Selbert Perkins Design, developed a comprehensive environmental graphics and signage program for the company’s new Detroit headquarters. The Huntington Tower is located within the heart of Detroit’s Entertainment District. The modern building, which was specifically designed to complement the surrounding historic architecture, includes offices, retail space, and parking garage, as well as a rooftop terrace offering stunning views of the city from the top ...

Detroit, MI Located in the heart of District Detroit, the Eddystone is a redevelopment of the historic Eddystone Hotel built in 1924. SPD worked closely with Olympia Development and Kraemer Architects to design the logo and branding for this iconic building as well as a complete exterior and interior environmental graphics and wayfinding system. The system integrates nods to the past, including stair murals at every landing that celebrates the history of Detroit and encourages ...

Detroit, MI Located in the heart of District Detroit, the Eddystone is a redevelopment of the historic Eddystone Hotel built in 1924. SPD worked closely with Olympia Development and Kraemer Architects to design the logo and branding for this iconic building as well as a complete exterior and interior environmental graphics and wayfinding system. The system integrates nods to the past including stair murals at every landing that celebrates the history of Detroit and encourage ...

Louisville, Kentucky The new logo, monuments, and signage and wayfinding system for Fourth Street Live! transformed downtown Louisville into an exciting new entertainment destination. The Live! brand has been extended to many other cities in the USA, rejuvenating downtowns, and serving as the development catalyst for billions of dollars in new construction. SPD also collaborated closely with the Cordish Companies to create the brands and exterior identity signage for the food and beverage destinations throughout ...

Arlington, Texas In the heart of the sports & entertainment district in Arlington, SPD collaborated with the Cordish Companies and Texas Rangers to design the complete exterior & interior signage & wayfinding for the Texas Live! Located in between Globe Life Field and AT&T Stadium, Texas Live! is the place to tailgate before a Rangers or Cowboys game. SPD designed the six 80 ft LED towers that line the main entrance to Globe Life Field, ...

Kansas City, MO Selbert Perkins Design provided planning and design services to The Cordish Companies to create a comprehensive interior & exterior sign program for the One Light residential tower. One Light was the first newly constructed high-rise apartment building in downtown Kansas City in over 50 years and rises 25 stories at the corner of 13th and Walnut Streets in the heart of downtown Kansas City’s Power & Light District. Its central location puts ...

Ballpark Village St. Louis, MO SPD collaborated with the Cordish Company and the St. Louis Cardinals to create Ballpark Village, a dynamic sports, entertainment, and hospitality district adjacent to Cardinals stadium in downtown St Louis. Dynamic streetscapes, gateways, playing fields, hotels, retail, restaurants, residences, public art, and related amenities celebrate the legendary history of the Cardinals and the future of St. Louis. The branded environments create a fun and entertaining destination for fans and families ...

Various Cities Working closely with the Cordish Companies, SPD designed the brand and signage standards for Sports & Social, a sports-themed food and beverage concept. SPD designed and coordinated the brand integration in several Sports & Social locations including St Louis, Philadelphia, Pittsburgh, Detroit, and Maryland. Each location is customized to integrate the name of the city and environmental graphics within the space to celebrate the city’s sports teams.

Kansas City, Missouri Selbert Perkins Design provided planning and design services to The Cordish Companies to create a comprehensive interior & exterior sign program for the One Light residential tower. One Light was the first newly constructed high-rise apartment building in downtown Kansas City in over 50 years and rises 25 stories at the corner of 13th and Walnut Streets in the heart of downtown Kansas City’s Power & Light District. Its central location puts ...

Minneapolis, MN SPD created the comprehensive branded signage & wayfinding master plan for the new 1,500,000 square foot, 65,000 seat stadium project that serves as a multi-functional venue for the Minnesota Vikings and the NFL, supporting a broad range of civic, community, athletic, educational, cultural, commercial, and entertainment activities. Gateways, interior and exterior signage and wayfinding, and dynamic signs reinforce the stadium brand, and create a fun and easy experience for all visitors. SPD Greatest ...

Arlington, Texas In the heart of the sports & entertainment district in Arlington, SPD collaborated with the Cordish Companies and Texas Rangers to design the complete exterior & interior signage & wayfinding for the Texas Live! Located in between Globe Life Field and AT&T Stadium, Texas Live! is the place to tailgate before a Rangers or Cowboys game. SPD designed the six 80 ft LED towers that line the main entrance to Globe Life Field, ...

Kansas City, MO After the success of the One Light residential tower, Selbert Perkins Design collaborated with The Cordish Companies to create a comprehensive interior and exterior sign program for the Two Light residential tower. In addition to the signage and wayfinding, SPD weaved art and storytelling throughout the exterior and interior amenity spaces that celebrates Kansas City history. Located in the heart of the Kansas City Power & Light District, Two Light defines luxury ...

St. Louis, MO Nestled in the heart of Ballpark Village in St Louis, Mo, One Cardinal Way is a 29-story tower with breathtaking views into Busch Stadium. Collaborating with the Cordish Companies & St. Louis Cardinals, SPD designed a complete exterior & interior wayfinding and environmental graphics system throughout the tower. The exterior features integrated billboards facing the stadium, an internally illuminated polished stainless-steel canopy and an integrated LED video screen on the top of ...

Patrick G. and Shirley W. Ryan Center for the Musical Arts Evanston, IL Selbert Perkins Design created the donor recognition, wayfinding, digital signage, and room identification system for the Patrick G. and Shirley W. Ryan Center for the Musical Arts at Northwestern University. The new system integrates seamlessly with the elegant new building designed by Goettch Partners, reflecting the mission and accomplishments of the Center and its alumni. SPD Greatest Hits Education Brochure

State, City Selbert Perkins Design developed a signage and wayfinding master plan for Loyola University Chicago, the nation’s largest Jesuit Catholic University. The master plan includes exterior and interior signage and wayfinding standards for academic, recreational, and residential buildings at the Lake Shore Campus and Water Tower Campus. Working closely with the University, SPD integrated wayfinding signs into the architecture and landscape to create a highly functional and cohesive environment. SPD Greatest Hits Education Brochure ...

St. Louis, MO Nestled in the heart of Ballpark Village and directly across from Busch Stadium, Live! by Loews, is a luxury hotel destination in St. Louis, MO. The hotel features 216 guest rooms, 17,000 square feet of meeting and event space, multiple dining outlets including an outdoor rooftop terrace with green space and views into the stadium. SPD designed a comprehensive signage & wayfinding program that integrates seamlessly into the architecture & interior design. ...

Hanover, MD Maryland Live extends the Cordish Live! Brand to this new hotel, event center and casino in Arundel Mills, Hanover, Maryland. SPD created the dynamic exterior identity and designed the complete wayfinding system for the upscale room hotel, spa and convention center. The new 4000 seat, 3 story multi-use concert and event venue – The Hall at Live! features a digital experience wall to greet visitors as they arrive. Hospitality Brochure

Pittsburgh, PA SPD collaborated with The Cordish Companies to design the identity signage and wayfinding for Live! Casino Pittsburgh, a 100,000 square foot facility located in Westmoreland County, PA. The facility features two levels of casino gaming and entertainment venues, including Sports & Social – Steel City and Guy Fieri’s American Kitchen & Bar. SPD designed both the exterior & interior identification signage & wayfinding, including art, graphic murals, and storytelling elements throughout the entertainment ...

Kansas City, Missouri The Kansas City Power and Light District is the cornerstone of a massive $5 billion urban renaissance which includes a completely re-imagined downtown with new performing arts venues, landmark theaters, arena, convention center expansion, restaurants, and 10,000 urban lofts units. SPD developed the vibrant communications master plan, district identities, district naming, gateways and wayfinding, and public art. Large neon signs and building graphics integrate the district and create a warm, inviting and ...

Louisville, Kentucky The new logo, monuments, and signage and wayfinding system for Fourth Street Live! transformed downtown Louisville into an exciting new entertainment destination. The Live! brand has been extended to many other cities in the USA, rejuvenating downtowns, and serving as the development catalyst for billions of dollars in new construction. SPD also collaborated closely with the Cordish Companies to create the brands and exterior identity signage for the food and beverage destinations throughout ...

Milwaukee, Wisconsin SPD collaborated with Populous to design and implement a signage & wayfinding master plan for the Milwaukee Arena in Milwaukee, Wisconsin. The arena is approximately 675,000 SF with 17,500 seats and serves as a multi-functional venue to accommodate ice hockey, concerts, family shows, dirt events, flat floor shows and other public assembly events. SPD also developed landmark signage in front of the arena. The 33 foot-wide sign, backlit at night, serves as a ...

Salt Lake City, UT Selbert Perkins Design collaborated with GTS Development, Pelli Clarke Pelli and HKS Architects to complete the wayfindng system and donor recognition program for the George S. and Dolores Doré Eccles Theater in Salt Lake City, Utah. SPD created a hierarchical system to recognize donors integrated into the architecture and direct patrons to the two performing arts theaters including a 2,500-seat proscenium theater in the heart of the project. SPD Greatest Hits Arts ...

Chicago, Illinois SPD designed environmental graphics for the 160,000 square feet DVUC Commons and two corporate offices. One central component in the Commons is the History Wall – a 52-foot long timeline, backlit with 13 glass panels with integrated digital screens. Another key component is a graphic display that brings the Student Journey to life with messages of foundation, mentorship, collaboration, and fulfillment. The Commons area was strategically chosen so that the history of the ...

Chicago, Illinois SPD developed the environmental graphics program to enhance the Big Ten Network corporate offices in Chicago, IL. The dynamic elements SPD designed, including identity signs, murals, and banners, highlight the organization’s iconic status as the first international network dedicated to coverage of American collegiate sports conferences. SPD Greatest Hits Sports Brochure Corporate Brochure

Atlanta, Georgia SPD provided design services to the Braves Construction Company and Wakefield Beasley & Associates to create a signage & wayfinding master plan for the Atlanta Braves mixed-use district, The Battery Atlanta. The main components of this 60-acre site include the Ballpark Plaza and Entertainment Zone, as well as offices, hotels and residential living. SPD Greatest Hits Entertainment Brochure Sports Brochure

Arlington, TX SPD, collaborating with HKS Architects and the Dallas Cowboys, created the comprehensive program of exterior and interior signage and amenities for the AT&T Stadium. The multifunctional stadium includes conference facilities, offices, retail establishments, restaurants and other food services, a museum, parking services, sponsorship opportunities, and other public services. At 2.3 million square feet, the stadium holds 80,000 to 100,000 spectators and is the largest NFL stadium in the USA. SPD also created the ...

American Family Insurance Amphitheater (Summerfest) Milwaukee, Wisconsin SPD collaborated with EUA, American Family Insurance and the Milwaukee World Festival, Inc. creating an experiential wayfinding and supergraphics masterplan featuring environmental graphics and notable lyrics from artists that have performed at the amphitheater as well as the Wall of Fame along the south ramp. Summerfest and the Amphitheater are ready to rock this summer! SPD Greatest Hits Entertainment Brochure Sports Brochure Placemaking Brochure

Ballpark Village St. Louis, MO SPD collaborated with the Cordish Company and the St. Louis Cardinals to create Ballpark Village, a dynamic sports, entertainment, and hospitality district adjacent to Cardinals stadium in downtown St Louis. Dynamic streetscapes, gateways, playing fields, hotels, retail, restaurants, residences, public art, and related amenities celebrate the legendary history of the Cardinals and the future of St. Louis. The branded environments create a fun and entertaining destination for fans and families ...