Municipal
BrandingDigital DesignLogo Design
River Valley Transit
Middletown, Connecticut The Estuary Transit District selected Selbert Perkins Design to assist them with a full rebrand when they merged with another transit system in central Connecticut. The new name and brand for River Valley Transit (RVT) keeps the brand equity of ETD’s colors and reflects the natural beauty of the CT River Valley, movement, and connectivity. The comprehensive brand standards include several applications, including graphics for their fleet of buses, merchandise, and advertisements. The ...
Digital DesignGreatest HitsMunicipal
Los Angeles Union Station
Los Angeles, CA SPD, in collaboration with Gruen Associates and Metro, designed a comprehensive wayfinding system for Union Station in Los Angeles. The key elements of the system include wall-mounted LED signs for the arrival/departure information for both Amtrak and Metrolink lines, a large interactive pylon with four touchscreens to help travelers with trip planning, as well as identity pylons around the perimeter of Union Station. SPD Greatest Hits Branding Brochure Parking Brochure Placemaking Brochure
Branded EnvironmentsEnvironmental GraphicsGreatest Hits
Metro Silver Line
Los Angeles, CA Selbert Perkins Design developed a comprehensive signage system at Los Angeles’ Metro’s Harbor Gateway Transit Center and for two Harbor Transitway Stations. The comprehensive, unified, and branded system was designed to replace the existing signage and wayfinding elements at each location. The new signage and wayfinding program improves the user experience, enhances the general public’s awareness of Metro services, and meets all current and future needs of the Harbor Gateway Transit Center. ...
Digital DesignGreatest HitsMunicipal
ARTIC (Anaheim Regional Transportation Intermodal Center)
ARTIC (Anaheim Regional Transportation Intermodal Center) Anaheim, CA SPD developed a comprehensive exterior and interior signage and wayfinding system for the Anaheim Regional Transportation Intermodal Center. ARTIC is a platinum LEED-certified iconic transportation hub for train, bus, taxi, and light rail, where people seamlessly move between multi-modal transit services to reach Southern California activity centers and business districts. Transportation Brochure