Restaurants

New York, NY SPD developed the Identity and Branding communication program for Roasting Plant, an innovative coffee roaster and retailer with multiple locations in the USA. The name and logo express their iconic and patented ‘Javabot’ roasting process and is applied to all print and digital media, equipment, menus, packaging, apparel, merchandise, storytelling murals, and signage to create a truly ‘experiential’ branded retail environment.

Boston, MA SPD created the new visual identity and brand collateral for Tradesman Coffee Shop and Lounge, located in the Hilton Hotel, in Boston’s financial district. The imagery references the unique character of Boston and integrates artifacts of world travel and cuisine.

Costa Mesa, CA The whimsical logo for Knife Pleat expresses the innovative, elegant, and entertaining culinary experience at this popular and critically acclaimed California restaurant. Created by culinary innovators, Tony Esnault and Yassmin Sarmadi, the restaurant has become an iconic center for a diverse audience.

Boston, MA Scampo – “to escape” – is an award-winning culinary destination located in the Boston’s historic Charles Street jail. The name, logo, menus, colors, and eclectic branded environments include whimsical references to escapees, escape routes, and engaging comic book art from the 30’s and 40’s, all reflecting the vivid personality of legendary chef, Lydia Shire.

Costa Mesa, CA The whimsical logo for Knife Pleat expresses the innovative, elegant, and entertaining culinary experience at this popular and critically acclaimed California restaurant. Created by culinary innovators, Tony Esnault and Yassmin Sarmadi, the restaurant has become an iconic center for a diverse audience.

Boston, MA SPD created the new visual identity and brand collateral for Tradesman Coffee Shop and Lounge, located in the Hilton Hotel, in Boston’s financial district. The imagery references the unique character of Boston and integrates artifacts of world travel and cuisine.

Various Cities Working closely with the Cordish Companies, SPD designed the brand and signage standards for Sports & Social, a sports-themed food and beverage concept. SPD designed and coordinated the brand integration in several Sports & Social locations including St Louis, Philadelphia, Pittsburgh, Detroit, and Maryland. Each location is customized to integrate the name of the city and environmental graphics within the space to celebrate the city’s sports teams.

New York, NY SPD developed the Identity and Branding communication program for Roasting Plant, an innovative coffee roaster and retailer with multiple locations in the USA. The name and logo express their iconic and patented “Javabot” roasting process and is applied to all print and digital media, equipment, menus, packaging, apparel, merchandise, storytelling murals, and signage to create a truly ‘experiential’ branded retail environment.