Union Station, Los Angeles, has been the epitome of Southern California glamour since its inception. What has become known as the “Last of the Great Train Stations” and dubbed “Los Angeles’ Living Room”, it has been uniting families, friends and the community—providing a major gateway to the City of Los Angeles for over eight decades.
Transforming Historic Los Angeles Union Station into Digital Read More »
Landmarks serve a wide range of purposes, evolving from their original intent to modern roles in society, economy, and culture. As small as a street sign—as large as monument, these original Placemaking elements both serve the community as well as drive economic growth.
The Hidden Power of Landmarks Read More »
The City of Los Angeles is celebrating the 25th anniversary of one of its brightest landmarks: The Gateway Columns at LAX, Los Angeles International Airport.
Ask any of the 88 million people who travel through LAX per year, whether visiting LA or returning home from their journey, they will fondly recall their experience of this magnificent landmark. Through triumphs and challenges of the past, as well as aspirations of the future, this enduring artwork remains a touchstone of the spirit of Los Angeles and its people.
Celebrating 25 years of a Los Angeles Treasure: LAX Gateway Columns Read More »
Community colleges hold a special place in the communities which they serve. They are some of the most inclusive organizations, whose commitment runs much deeper than the education of their students. They provide opportunities, inspire hope, and pave the way to brighter futures for everyone seeking a better life.
Branding: Bringing Colleges and Communities Together With Purpose and Passion Read More »
Young people of Toronto have yet another reason to celebrate as JYN (Jewish Youth Network) has opened the Robbins Family Campus; furthering its mission to empower young people in their community.
Young people of Toronto celebrate: JYN Robbins Family Campus Read More »
Visitors at Chicago’s Wrigley Field have more to celebrate this baseball season as their game-day experience has been greatly enhanced. Now, beginning with simply parking your car, you are being enveloped into the excitement of America’s favorite pastime.
Chicago Baseball Fans Get Upgraded Experience Read More »
District Detroit heralded the latest addition to its long and storied historic American neighborhood. Huntington Tower stands as a shiny beacon, welcoming all to the revitalization of the City of Detroit.
Huntington Tower: Placemaking & Wayfinding the Rebirth of District Detroit Read More »
Cities grow. Communities multiply. Businesses flourish. When they do, airports must expand in kind in order to properly serve their ever-increasing volume of travelers. The cities of Reno and Tahoe have experienced massive growth over the past years, substantially expanding America’s biggest little city.
Wayfinding the Future with Reno-Tahoe International Airport Read More »
Throughout our history, we have told the stories of our people, our place and the times in which we lived through the etching, drawing and painting of symbolic images on walls… all to convey an authentic story of life in that era.
The Power of Murals in Storytelling for Wayfinding, Placemaking & Branding Read More »
It’s true, every place has a story and every story has a place. This has never been truer as it is when it comes to residences—that place which people call home. When deciding where to live, people must be able to envision themselves being healthy, happy, and thriving at home in their new place– imagining themselves immersed in the story of their would-be home.
Entertainment Districts: The New American Neighborhoods Read More »
Branding is essential when merging multiple organizations into a single successful entity. This is especially true when the intention is for the newly combined organization to not be absorbed into either one.
Branding is Essential: River Valley Transit Read More »
It’s true, every place has a story and every story has a place. This has never been truer as it is when it comes to residences—that place which people call home. When deciding where to live, people must be able to envision themselves being healthy, happy, and thriving at home in their new place– imagining themselves immersed in the story of their would-be home.
Storytelling of Kansas City Power & Light’s Newest Residences Read More »
The excitement of Texas Ranger fans can be felt around the world, and no more so than in Arlington Texas. The celebration begins at Texas Live!… a finely curated destination consisting of 12 dynamic bars, shops, eateries and entertainment delights, including the Arlington Backyard, a 5,000 person outdoor concert venue providing space for live music,
Congratulations to the Texas Rangers: World Series Champions! Read More »
There are few things in life quite like your college experience. It begins with the selection of which institution you will trust will provide you the best chances for your success in life.
The Surprising Importance of Wayfinding, Placemaking, Branding in Education Read More »
Through all of the hype, noise and debate over AI, an older and much more powerful force has all but been silenced. For those in the know, its true power, not only keep vigil over it – it is their secret competitive advantage. That force is called “Customer Service”, which is serving the customer/client, rather than merely tending the project alone.
The Fading Art of Customer Service Read More »
Wayfinding is misunderstood by most people, who mistakenly believe that it is as easy as simply creating and installing signs. Yet we’ve all had that frustrating experience of being in a place and not being able to find our way to our desired destination. Although there may be many signs around us, they do more to confuse us than to intuitively guide us to where we want to be.
The Power of Wayfinding Read More »
As we are adapting to the ever-changing nature of humanity and the economy, many of the mega malls of a bygone era are yielding to this inevitable change. Large retail anchor stores are downsizing or outright closing. An ever-increasing trend towards online shopping has further placed a strain upon retailers and mall operators.
Mall Conversions: The New American Dream? Read More »
Selbert Perkins Design is pleased to announce the promotion of Varsha Sheth to Design Director.
Varsha Sheth Promoted to Design Director Read More »
Selbert Perkins Design is pleased to announce the promotion of Logan Strauss to Senior Designer.
Logan Strauss Promoted to Senior Designer Read More »
The beauty of trains, trams, and other forms of public transportation extends well beyond getting from one place to another. The benefits extend beyond reducing traffic and doing our part in lowering greenhouse emissions. The real beauty is that they connect communities and the people within them with one another.
Los Angeles Metro K Line: The Complexity of Connecting Communities Read More »
Situated in the once sleepy suburb of Dallas and Fort Worth, Arlington Texas is being transformed into a new story.
We’ve all had that feeling. That sensation within us that occurs when we enter a new space.
Somehow that environment speaks to us on a level that is beyond our normal senses … communicating to us on a more fundamental and powerful level.
That sense of place conveys to us its story. It invokes specific feelings. It serves to either welcome, or warn… engage or repel… invoking old and creating new memories. Placemaking creates a sense of unity in an otherwise fragmented world, drawing us in and enticing us to stay.
The Power of Placemaking Read More »
When it came time to expand MCO, the Greater Orlando Aviation Authority (GOAA), the organization responsible for leading one of the 10 busiest airports in the world, made the bold decision to avoid simply adding another terminal to accommodate their over 40 million annual passengers, they decided to dramatically change the passenger experience.
Reinventing Wayfinding and Traveler Experience at Orlando International Airport Read More »
When the USA was chosen as the host country for the 1994 World Cup, it launched a plethora of firsts, including the creation of its first soccer league, thus Major League Soccer (MLS) was born.
World Cup ’94: The Event that Ignited America’s Love of Soccer-World Football Read More »
Government leaders from around the country gathered in Columbus, Ohio recently to connect, learn, share, and be inspired. The 108th ICMA conference demonstrated the power that comes when like-minded people come together with the intention of learning and sharing with others. One session, in particular, was incredibly powerful. The City of Lancaster California, along with
ICMA Conference – The Benefits of an Inclusive City Rebranding Process Read More »
Since its beginning as a single airstrip and lone building at the dawning of commercial aviation, Los Angeles International Airport (LAX) has continually expanded and modernized to meet the growing needs of an ever-changing aviation industry and the people they serve as the gateway to Los Angeles, California, and America. While some changes over the
Wayfinding the Future at LAX Read More »
Nestled between the mountains and the sea, in downtown Los Angeles, California, lives a place where its historical story and significance were in need of telling. That place is La Plaza Village, located in the heart of what is known as el pueblo. And as the story goes, lived a tree named El Aliso, whose
Branding, Wayfinding & Placemaking Historic La Plaza – Los Angeles, CA Read More »
Branding, Rebranding, and Refreshing are all about storytelling—not some imagined fiction but the true story of who you are and how you can help your customers and clients. It differentiates you from your competitors and anchors your unique value and relevance to today’s core audience.
Selbert Perkins Design has Rebranded… Read More »
Selbert Perkins Design is pleased to announce the promotion of Sharon Brooks to Principal of Business Development.
Please join us in congratulating Sharon on her well-deserved promotion and in celebrating the future relationships she will build, nurture and grow.
Sharon Brooks Promoted to Principal: Business Development Read More »
Selbert Perkins Design helped reimagine the transformation of an entire nine-block section of downtown Kansas City, creating a place where people want to be. It is a catalyst… sparking positive change, which is self-evident by its success.
Power & Light District: Placemaking & Wayfinding Kansas City’s Future Read More »
From blight to beauty, the much-needed revitalization of the City of Detroit has taken a monumental leap forward. The restoration of the long-abandoned Eddystone Hotel demonstrates Olympia Development’s commitment to bringing District Detroit back to its glory, a reimagined historic neighborhood, home to thriving businesses and residents alike. Olympia Development engaged the talent of Selbert
Revitalization Of District Detroit: The Eddystone Read More »
There is much misconception of what the term “Branding” means. It has been widely overused, diluted and distorted for decades, almost to the point where it no longer represents its original intention. Some people conflate branding with logos. Some look at it as an ego exercise. Others see it as just another “todo” in their
Branding is Essential: Part 1 Read More »
As communities grow, so do the various government facilities and services required to meet the growing needs of its citizens. Smaller, original buildings are expanded and supplemented with annex locations, often over decades. And while the physical space expands, so does the confusion surrounding how to get where you need to go, exacting its toll
Wayfinding a Courthouse: Fulton County, GA Read More »
Selbert Perkins worked closely with the Prisa Group in their creation of an experience that draws people in; exciting, entertaining and engaging them in spending time in the amazing shops, products, services and venues. As the home of the premier entertainment center in Puerto Rico, Distrito T-Mobile is a spectacular example of Mixed-Use/Retail Placemaking, which
Distrito T-Mobile: San Juan’s Most Exciting New Branded Experience Read More »
Opened in 1939, Union Station, Los Angeles, is the epitome of Southern California glamour. Built to unite five different railroads, through the melding of three diverse design styles, what has become known as the “Last of the Great Train Stations” has been uniting family, friends and the community for over eight decades. Selbert Perkins Design,
Union Station – Los Angeles, California Read More »
