There are few things in life quite like your college experience. It begins with the selection of which institution you will trust will provide you the best chances for your success in life.
There are few things in life quite like your college experience. It begins with the selection of which institution you will trust will provide you the best chances for your success in life.
Through all of the hype, noise and debate over AI, an older and much more powerful force has all but been silenced. For those in the know, its true power, not only keep vigil over it—it is their secret competitive advantage. That force is called “Customer Serviceâ€, which is serving the customer/client, rather than merely tending the project alone.
Wayfinding is misunderstood by most people, who mistakenly believe that it is as easy as simply creating and installing signs. Yet we’ve all had that frustrating experience of being in a place and not being able to find our way to our desired destination. Although there may be many signs around us, they do more to confuse us than to intuitively guide us to where we want to be.
As we are adapting to the ever-changing nature of humanity and the economy, many of the mega malls of a bygone era are yielding to this inevitable change. Large retail anchor stores are downsizing or outright closing. An ever-increasing trend towards online shopping has further placed a strain upon retailers and mall operators.
Selbert Perkins Design is pleased to announce the promotion of Varsha Sheth to Design Director.
Selbert Perkins Design is pleased to announce the promotion of Logan Strauss to Senior Designer.
The beauty of trains, trams, and other forms of public transportation extends well beyond getting from one place to another. The benefits extend beyond reducing traffic and doing our part in lowering greenhouse emissions. The real beauty is that they connect communities and the people within them with one another.
Situated in the once sleepy suburb of Dallas and Fort Worth, Arlington Texas is being transformed into a new story.
We’ve all had that feeling. That sensation within us that occurs when we enter a new space.
Somehow that environment speaks to us on a level that is beyond our normal senses… communicating to us on a more fundamental and powerful level.
That sense of place conveys to us its story. It invokes specific feelings. It serves to either welcome, or warn… engage or repel… invoking old and creating new memories. Placemaking creates a sense of unity in an otherwise fragmented world, drawing us in and enticing us to stay.
When it came time to expand MCO, the Greater Orlando Aviation Authority (GOAA), the organization responsible for leading one of the 10 busiest airports in the world, made the bold decision to avoid simply adding another terminal to accommodate their over 40 million annual passengers, they decided to dramatically change the passenger experience.
When the USA was chosen as the host country for the 1994 World Cup, it launched a plethora of firsts, including the creation of its first soccer league, thus Major League Soccer (MLS) was born.
Government leaders from around the country gathered in Columbus, Ohio recently to connect, learn, share, and be inspired. The 108th ICMA conference demonstrated the power that comes when like-minded people come together with the intention of learning and sharing with others. One session, in particular, was incredibly powerful. The City of Lancaster California, along with …
ICMA Conference – The Benefits of an Inclusive City Rebranding Process Read More »
Selbert Perkins Design is pleased and excited to announce the promotion of Dominique Logan to Director of Business Development.
Since its beginning as a single airstrip and lone building at the dawning of commercial aviation, Los Angeles International Airport (LAX) has continually expanded and modernized to meet the growing needs of an ever-changing aviation industry and the people they serve as the gateway to Los Angeles, California, and America. While some changes over the …
Nestled between the mountains and the sea, in downtown Los Angeles, California, lives a place where its historical story and significance were in need of telling. That place is La Plaza Village, located in the heart of what is known as el pueblo. And as the story goes, lived a tree named El Aliso, whose …
Branding, Wayfinding & Placemaking Historic La Plaza – Los Angeles, CA Read More »
If you are like most companies, you carefully crafted your brand a couple of decades ago. It has served you well and you have built a great business around it. Why would it ever need to be changed? Because the world changes whether we like it or not. Perhaps you’ve noticed people copying, in part …
Selbert Perkins Design is pleased to announce the promotion of Sharon Brooks to Principal of Business Development.
Please join us in congratulating Sharon on her well-deserved promotion and in celebrating the future relationships she will build, nurture and grow.
From near desolation to a thriving community, Kansas City has overcome the challenge faced by many of America’s great cities. Where once these centers of culture, community, growth, and prosperity attracted those seeking a better life… many had morphed into dangerous shells of their former selves, driving people away to the relative safety of the …
Power & Light District: Placemaking & Wayfinding Kansas City’s Future Read More »
From blight to beauty, the much-needed revitalization of the City of Detroit has taken a monumental leap forward. The restoration of the long-abandoned Eddystone Hotel demonstrates Olympia Development’s commitment to bringing District Detroit back to its glory, a reimagined historic neighborhood, home to thriving businesses and residents alike. Olympia Development engaged the talent of Selbert …
Revitalization Of District Detroit: The Eddystone Read More »
There is much misconception of what the term “Branding†means. It has been widely overused, diluted and distorted for decades, almost to the point where it no longer represents its original intention. Some people conflate branding with logos. Some look at it as an ego exercise. Others see it as just another “todo†in their …
As communities grow, so do the various government facilities and services required to meet the growing needs of its citizens. Smaller, original buildings are expanded and supplemented with annex locations, often over decades. And while the physical space expands, so does the confusion surrounding how to get where you need to go, exacting its toll …
Selbert Perkins worked closely with the Prisa Group in their creation of an experience that draws people in; exciting, entertaining and engaging them in spending time in the amazing shops, products, services and venues. As the home of the premier entertainment center in Puerto Rico, Distrito T-Mobile is a spectacular example of Mixed-Use/Retail Placemaking, which …
Distrito T-Mobile: San Juan’s Most Exciting New Branded Experience Read More »
Opened in 1939, Union Station, Los Angeles, is the epitome of Southern California glamour. Built to unite five different railroads, through the melding of three diverse design styles, what has become known as the “Last of the Great Train Stations†has been uniting family, friends and the community for over eight decades. Selbert Perkins Design, …
