Huntington Tower: Placemaking & Wayfinding the Rebirth of District Detroit
District Detroit heralded the latest addition to its long and storied historic American neighborhood. Huntington Tower stands as a shiny beacon, welcoming all to the revitalization of the City of Detroit.
Read More
Wayfinding the Future with Reno-Tahoe International Airport
Cities grow. Communities multiply. Businesses flourish. When they do, airports must expand in kind in order to properly serve their ever-increasing volume of travelers. The cities of Reno and Tahoe have experienced massive growth over the past years, substantially expanding America’s biggest little city.
Read More
The Power of Murals in Storytelling for Wayfinding, Placemaking & Branding
Throughout our history, we have told the stories of our people, our place and the times in which we lived through the etching, drawing and painting of symbolic images on walls… all to convey an authentic story of life in that era.
Read More
Dominique Logan Promoted to Principal
Selbert Perkins Design is pleased to announce the promotion of Dominique Logan to Principal.
Read More
Brandon Reeves Promoted to Design Director
Selbert Perkins Design is pleased to announce the promotion of Brandon Reeves to Design Director.
Read More
Entertainment Districts: The New American Neighborhoods
It’s true, every place has a story and every story has a place. This has never been truer as it is when it comes to residences—that place which people call home. When deciding where to live, people must be able to envision themselves being healthy, happy, and thriving at home ...
Read More
Cory dePasquale Promoted to Design Director
Selbert Perkins Design is pleased to announce the promotion of Cory dePasquale to Design Director.
Read More
Heather Wolfe Promoted to Design Director
Selbert Perkins Design is pleased to announce the promotion of Heather Wolfe to Design Director.
Read More
Celebrating Women’s History Month and International Woman’s Day
As an international, woman-owned, WBE-certified firm, we'd like to celebrate the exceptionally talented women of SPD on International Women's Day. From our fearless leader, design creatives, accounting staff, studio managers, marketing team, and HR dept. we are incredibly thankful and proud to stand with the best of the best. Cheers ...
Read More
Branding is Essential: River Valley Transit
Branding is essential when merging multiple organizations into a single successful entity. This is especially true when the intention is for the newly combined organization to not be absorbed into either one.
Read More
Storytelling of Kansas City Power & Light’s Newest Residences
It’s true, every place has a story and every story has a place. This has never been truer as it is when it comes to residences—that place which people call home. When deciding where to live, people must be able to envision themselves being healthy, happy, and thriving at home ...
Read More
Congratulations to the Texas Rangers: World Series Champions!
The excitement of Texas Ranger fans can be felt around the world, and no more so than in Arlington Texas. The celebration begins at Texas Live!… a finely curated destination consisting of 12 dynamic bars, shops, eateries and entertainment delights, including the Arlington Backyard, a 5,000 person outdoor concert venue ...
Read More
The Surprising Importance of Wayfinding, Placemaking, Branding in Education
There are few things in life quite like your college experience. It begins with the selection of which institution you will trust will provide you the best chances for your success in life.
Read More
The Fading Art of Customer Service
Through all of the hype, noise and debate over AI, an older and much more powerful force has all but been silenced. For those in the know, its true power, not only keep vigil over it - it is their secret competitive advantage. That force is called "Customer Service", which ...
Read More
The Power of Wayfinding
Wayfinding is misunderstood by most people, who mistakenly believe that it is as easy as simply creating and installing signs. Yet we've all had that frustrating experience of being in a place and not being able to find our way to our desired destination. Although there may be many signs ...
Read More
Mall Conversions: The New American Dream?
As we are adapting to the ever-changing nature of humanity and the economy, many of the mega malls of a bygone era are yielding to this inevitable change. Large retail anchor stores are downsizing or outright closing. An ever-increasing trend towards online shopping has further placed a strain upon retailers ...
Read More
Varsha Sheth Promoted to Design Director
Selbert Perkins Design is pleased to announce the promotion of Varsha Sheth to Design Director.
Read More
Logan Strauss Promoted to Senior Designer
Selbert Perkins Design is pleased to announce the promotion of Logan Strauss to Senior Designer.
Read More
Los Angeles Metro K Line: The Complexity of Connecting Communities
The beauty of trains, trams, and other forms of public transportation extends well beyond getting from one place to another. The benefits extend beyond reducing traffic and doing our part in lowering greenhouse emissions. The real beauty is that they connect communities and the people within them with one another.
Read More
Placemaking, Wayfinding and Branding: Creating an All-American Neighborhood in Arlington, Texas
Situated in the once sleepy suburb of Dallas and Fort Worth, Arlington Texas is being transformed into a new story.
Read More
The Power of Placemaking
We've all had that feeling. That sensation within us that occurs when we enter a new space. Somehow that environment speaks to us on a level that is beyond our normal senses ... communicating to us on a more fundamental and powerful level. That sense of place conveys to us ...
Read More
