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MIT’s 150th anniversary was celebrated with a series of symposia, performances, exhibitions, and landmark events exploring issues and topics of interest to MIT’s community of scholars, students, and staff. To acknowledge this milestone, Selbert Perkins Design designed the MIT 150+ website, print media, advertising, banners, and signage and wayfinding elements. Despite an aggressive implementation schedule across multiple departments, SPD developed a cohesive event system and provided graphic solutions that support the university’s history of innovation.