Selbert Perkins Design collaborated with Blue Cross Blue Shield of Massachusetts’
(BCBSMA) Communications and Real Estate teams to create refreshed visual branded environments for their corporate offices in Boston, Hingham, and Quincy, MA. SPD updated all branded elements in BCBSMA’s reception areas, elevator lobbies, dining hall and board rooms, including graphic feature walls, mission statements, timelines, and digital displays. The work was completed ahead of the organization’s 100th Anniversary.